Surviving Facebook’s Algorithm Change

The Facebook algorithm: It happened to me and yes, it happened to you too!

The conversation surrounding Facebook in 2018 has been centered on the new algorithm changes. Designed to encourage more meaningful interactions between people, you’ve likely noticed how these changes apply to your newsfeed.

Gone are the days of engagement baiting, as brands now have to modify their methods to embrace Mark Zuckerberg’s vision of Facebook. Brands will need to listen to the druthers of their audience to curate content that resonates with the audience and garners their engagement. Social Media has created a paradigm shift where brands are encouraged to be more participatory with their clientele, and these algorithm changes further exacerbate the need to LISTEN.

Recent User Engagement Trends

The algorithm change was not totally unexpected, as recent user engagement trends demonstrate. TheStreet reports that the percentage of U.S. adults using Facebook remained flat relative to an April 2016 report showing 68% participation. The percentage of users who stated that they visited Facebook “several times a day” fell from 55% to 51%. Based on the dip in usage, and waning sentiments towards Facebook advertising, the new algorithm was developed.

These changes don’t spell out doom and gloom for brands. With a bit of creative thinking and adaptability, you can ride this latest wave without wiping out!

Ideas For Business Page Content 

Here are some areas to focus on when publishing content to Facebook:

  • Inspire fans with meaningful content. You’d be hard-pressed to find meaningful interactions on Facebook without meaningful content. Discover ways to convey your brand’s message in unexpected ways to avoid falling into the clickbait trap, as Facebook will be demoting those posts to the bottom of the newsfeed. Your focus now, more than ever, is to inspire, educate and inform those followers. Look back to older posts that earned high engagement, find the pattern and implement a strategy around it moving forward.
  • Jump on the video bandwagon. If you weren’t already utilizing videos and Facebook Live, there’s no time like NOW to begin doing so! The stats all confirm that video content drives higher engagement, why wouldn’t you be cashing in it? Plan out your video content, make it something that resonates with your followers and gets the conversation started.
  • Paid ads are still effective. Ads are Facebook’s primary source of revenue, so trust they aren’t going away anytime soon. By utilizing ads, you can customize your reach to areas such as location, interest and demographics. Do this right and you’ll be able to hone in on those Facebook users who are more likely to consider your brand and interact with it.

There’s nothing to be scared of regarding Facebook’s new algorithm – It’s not the first time they’ve switched things up, and most certainly won’t be the last. If you are still struggling to make your way through the Facebook algorithm changes or aren’t sure where to get started on the whole idea of meaningful content, MILO’s team of digital experts are here to help. Let’s talk!

Facebook Launches Replies for Pages. Comments, Replies, Oh My.

Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

Source 1

Source 2

Foursquare creates Michigan “City Pages”

Foursquare continues to roll out the updates. First they updated the mobile app, now they’ve added Foursquare City Pages. Using data from the 3 billion check ins Foursquare has created “city pages” for hundreds of cities worldwide. Locally they’ve created city pages for:

Categories

The pages are well put together, listing the top rated places broken down by categories of Food, Nightlife, Things to Do, and Top Sights and Landmarks. Each section is then broken down further into types of restaurants (American, Breweries) or bar (lounges, dive).

Specials and Events

Another added feature is a list of places with Foursquare specials. At a glance you see what business are offering specials in your area. Events are nicely listed underneath and it looks as if there is some integration with 3rd party software here as well.

It looks as if Foursquare is building off it’s Best of Guide from 2012. You may remember seeing the page for the Metro Detroit Area.

Not sure what the plans are for mobile as the page doesn’t seem to be optimized (responsive) for different screen sizes. In the meantime it’s perfect for travelers and first time visitors to the cities listed.

What do you think of the new pages?

 

 

How Facebook News Feeds Changes Affect Business Pages

With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”

Our response? Great question.

As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.

1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3.  You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4.  App integration will show larger complete images of what your fans like.

While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.

You can download the PDF here at Short Stack.

 

 

Supersonic. Foursquare adds tap and hold check-in

With it’s latest update Foursquare has added tap and hold check-ins to allow users to quickly check-in. With each update Foursquare looks to be working towards simplifying the check in process so you can get back to your date or night out with friends.

How it works

When you tap the check in button and see a list of places, just press and hold the place you’re at. You’ll see a green bar glide across the top of the screen and that’s it, you’re checked in. How cool is that? The instant check in.

TIP: You can also long press the blue button at the top of the screen when the app opens.

What about Photos?

For those who are a bit old-fashioned you still have the ability to check in the old way. Nothing changes here, add a photo, some text, tag your friends.

I like how Foursquare is making it easier to check in. The new feature is a great example of increasing the quality of user experience by reducing the number of steps the user is required to complete a goal.

Source: Foursquare