If You’re Not Incorporating Videos on Facebook You’re Doing it Wrong

There’s really no better way to say it than this: Videos are a must to be successful on social media, but especially so on Facebook with the changes that have come down the pipe.

Correction: Quality videos are a must to be successful on social media.

It’s easy to post a video on Facebook, but if you’re not making sure it’s in line with your social media strategy or has a strategy built around it, the odds of success are not in your favor. According to Cisco, 80 percent of all content consumed online will be video by 2019 and that’s only six months away folks. The time to get going on videos was yesterday, so if you could use some guidance on how to correctly incorporate them into your Facebook strategy, you’re in luck, MILO is here to dish out some advice.

Focus on what matters

Gone are the days of relying on metrics like views and followers to judge the success of your videos. In fact, Marcus Sheridan, of The Sales Lion and IMPACT fame, stressed at Social Media Marketing World 2018, that you need not get caught up with the things that don’t matter, such as views.

According to Sheridan, you have to establish other parameters to measure success early on and determine the KPI’s that will dictate if you’re winning or not. Your video can have a million views, but if none of those views have generated sales for the business, are you truly winning?

Brian Fanzo, founder of iSocialFanz, is another social media expert who is urging marketers and businesses to say goodbye to vanity metrics, as Facebook is all about those meaningful interactions now. For Fanzo, the focus now is on bringing authenticity and creating participatory content when building out your social media strategies. By the way, did you know that Facebook Live gets six times the interactions than native videos on Facebook?

Content is Still Key

Mari Smith, Facebook’s designated “Small Business and Facebook Marketing Expert” shared an interesting statistic at SMMW 2018 – people gaze five times longer at video than static content on Facebook (and Instagram). Due to this, we need to move away from the whole “buy my stuff” style of copywriting and begin thinking about the videos we create from more of a screenwriter’s viewpoint. Remember, relationships first and business second.

If you’re wanting to move the sales needle, remember these five types of content which are favorites of Sheridan:

  • Content that is willing to look at the good, the bad and the ugly. To create trust with the customer, you must be willing to look at all sides. Remember, it’s not the competition who is keeping your lights on, it’s the customers and they value transparency.
  • Content that openly discusses money, costs, pricing, rates, etc. Did you know that 90 percent of businesses won’t address the cost of their service/product online? Take a chance and be one of the 10 percent who will.
  • Content that is willing to turn customers away. This one is important: don’t be afraid to tell folks exactly who you are and what your company can do, including what you’re not.
  • Content that promotes self-selection. “For me” searches have increased 130 percent over the past two years and “Should I” searches are up 60 percent. Incorporate this in your content strategies.
  • Content designed to replace or facilitate the traditional buyer experience. “First Ride” and “Shop With Me” videos continue to see their popularity surge, which is telling of what social media users are looking for.

Videos on Facebook are here to stay and if your brand implements some of these tips, you’ll see some encouraging results. Confused about how to get started? Remember, you’ve always got MILO Detroit in your corner!

 

Pinterest your way to more clicks, email subscribers & sales

Businesses use social media platforms like Facebook and Twitter to connect with their audiences and promote services, but over the years Pinterest has grown to become a powerful search platform to further target audiences before they make a purchase.

According to Pew Research Center, only 29% of U.S. adults use Pinterest but learning how to maximize and best use this platform can be key to an increase in clicks, email subscribers and sales.

Pinterest is commonly used to browse around for something to use in the future, narrow down ideas or find something specific. Today, businesses are taking advantage of what pinners are using Pinterest for to better promote their services.

Be prepared

Before you dive into using Pinterest, it’s important to have a marketing plan in place to ensure this is the best direction to go. The plan should focus on how the business is going to use Pinterest to increase traffic, email subscribers and clicks. Take into consideration what topics to focus on and turn them into boards, featuring related pins.

Pinterest uses boards to gather pins and businesses can use this to showcase their products and help consumers find exactly what they are looking for.

Do your research to maximize reach

When you have an idea of what topics you want to feature, think about your target market and research what keywords for search perform best.  Step into the shoes of the audience and determine what terms they use when searching for your product.

For example, if your business is all about social media, your pins should feature social media tips, email marketing, tips to improve branding and more.  Keywords should also relate to social media, marketing, strategy and more.

Pinterest is for more than ideas

Wpromote, a full service digital marketing agency in California, uses Pinterest to create campaigns to expand their reach. According to Pinterest, this agency wanted to expand their clients’ reach with a lower cost per action.  People use Pinterest to not only scroll through content, but to plan purchases.

“We’ve found that people on Pinterest are more actively trying to plan or make a purchase than on other platforms. Being able to reach them when they’re in that mindset is a primary driver for the strong performance we’re seeing.” – Ashley Talley, Wpromote Account Director

 

With the use of Promoted Pins, their campaigns included 40% lower costs per action and 26% lower costs per thousand than other paid channels. They were able to reach new customers via Pinterest at a much lower cost than other paid channels.

Use eye-catching imagery

Along with using keywords and taking advantage of Promoted Pins, design plays a part in getting more people interested in your Pinterest.

Taking the time to design beautiful and striking graphics, focusing on the layout and creating useful pin descriptions are a few design ways to help increase traffic to your website. Using design tools like Canva, Crello and Adobe Photoshop can help to create impactful images.

As Pinterest expert Peg Fitzpatrick said, you want to maximize your efforts and create content that inspires, teaches and visually appearing to gain the attention of the audience.

Eye-catching images within your pins can make or break your business. The better the image used, the more clicks, traffic to website and email subscribers you can potentially have.  Preparing a style guide with brand colors, fonts and logos can help plan out your Pinterest layout easily.

We can help you plan how to use Pinterest to increase traffic, gain more email subscribers and improve sales. Contact us!

 

How to Master Live Video

Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!

Did you know that one-third of online activity is spent watching video?

Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.

As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.

Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:

🔸 Tell your followers ahead of time when you plan to go live.
🔸 Figure out what your purpose is.
🔸 Make sure you have a strong wifi connection.
🔸 Background check.
🔸 Switch off interruptions.
🔸 Voice warm-ups.
🔸 Remind viewers they can subscribe to Live notifications.
🔸 The best length for a love video is 15 minutes.
🔸 Say names from the comment section to engage your audience.
🔸 Keep showing up!

Even when you are prepared, going live can still be nerve-wracking if you are not used to it.

Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.

Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly. 

Four secrets Amy has that she uses to thrive on camera are:

🔸 She eased into live by testing it in a private Facebook group.
🔸 She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
🔸 Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
🔸 Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.

Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps. 

Live video can make you feel more connected with your audience. So don’t be afraid to try out live video for your business today! MILO is here to help.

How to Become an Instagram Pro

Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro. 

Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience.

Today you are going to learn how to be consistent in your branding, some different tools you can use to step up your processes, and how to generate content for a whole month in as little as a day. 

Sue B. Zimmerman says, “It’s the REAL, RAW, AUTHENTICITY, that connects you to others.” Zimmerman is an expert on Instagram stories. She emphasizes that Instagram is not your sales platform. What you need to do is focus on building and nurturing relationships. You can do this through your Instagram story. Zimmerman says your story needs to be “edu-tainment.”

There are 300 million active daily users on Instagram stories. Focusing on this tool for Instagram can be a great way to connect with your audience. But how do you get your stories to stand out from all of the others? Try using interactive elements to connect with your audience such as polls, geotags and hashtag stickers.

  • Polls drive engagement and provide market research feedback to business profiles. 
  • Geotags help people who aren’t following your profile discover you and help you get noticed by influencers.
  • Using hashtag stickers will show your content in search results.
  • Follow hashtags that are relevant to your brand, which allows you to connect with similar brands and business owners.

Highlights are another great way to showcase your best stories. Zimmerman says, “The best real estate on Instagram is the highlights.” Donna Moritz says Stories give you the ability to rebrand your storytelling. She suggests using www.easil.com for premade Story templates to give your brand and profile a more professional look.

Jasmine Star is big on saving time and getting the most out of your content. Your brand is the only thing that sets you apart from all the other businesses on Instagram competing for those likes and comments. Instagram has 800+ million active users. So, in order to make a splash in this big pool, you need to ask yourself, “Are you ‘on’ Instagram, or are you ‘using’ Instagram?”

If you are really utilizing Instagram you should be posting constantly, having one-to-one connections, and have a plan/strategy. Sometimes it can be really hard to find something to post every day, but Star has some tips on how to create a month’s worth of content in a day. 

  • Determine how many posts you’ll create for the month. 
  • List the types of photos you want to share. 
  • Sort into categories, about 9-12, that relate to what you’re selling (literal.emotional) and what you’re trying to attract. 
    • Star suggests: 
      • Books you’re reading (Self-development) 
      • Food you’re eating (Lifestyle) 
      • Your spouse or significant other (Family and connections) 
  • These categories don’t necessarily have to relate to your brand, but they give your brand an extra layer of meaning.

Take the categories and select a specific number of photos until you have covered the entire month.

  • For example: If you choose 10 categories for your brand, you just need to plan 3 photos for each category and you’ll be set for the month.

This is a way to “publish with purpose,” and Ben Blakesley helps us understand how to stay on brand in order to be consistent and receive meaningful likes. Like Star, Blakesley says that it’s easy to be consistent when you have a plan in place. To be consistent, you need to give yourself guidelines because then the elements of your visual identity will display a clear brand. He suggests choosing three elements to be your bread and butter that you incorporate in each picture to display consistency and produce a recognizable brand. Some examples he gives to consider are: 

  • Tonality/warmth – blue tends to receive more engagement.
  • Saturation – social loves more saturated images. 
  • Composition – rule of thirds, and colors that are consistent with your brand. 

People want to see stories from humans. You can’t connect with your followers if you’re just a faceless brand without a purpose. Having a direction, a plan and clear branding will set you apart from the crowd.

So just a few reminders: 

  • Visual identity matters 
  • Create your guidelines 
  • Be consistent

Still need help implementing these tips? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.

 

Using Twitter can increase your customer base!

Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use.

At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, analytics and how to turn conversations into customers.

Below are some key takeaways to connect with more of your customer base and increase sales.

 

The Value of a Tweet

Small businesses have started turning to Twitter to target their audience and increase their customer base. With that, it’s important to take into consideration the value of a tweet and how it can benefit your business.  

International Social Media Trainer Nicky Kriel stressed the value of a tweet is NOT the number of impressions, reach, engagement or if the post goes viral. The value is: The tweet drives traffic to your website, makes the right customers aware of the business, builds business relationships and generates revenue for your business.

To increase the value of your tweet, take a look at Twitter Analytics. This gives you the chance to dive deep into the data of the account and learn what works best.  Here you can be aware of who your audience is, their locations and their interests.

 

Produce great content with Twitter’s timeline algorithm

Creative Content Marketers duo Andrew and Pete shared their strategy for working with the Twitter algorithm with the acronym TUCEPM!

The Twitter algorithm ensures the most important tweets appear at the top of users’ timelines. Per Twitter, tweets that followers are more likely to care about will show up first based on accounts and tweets with which they interact.

Keeping the algorithm in mind, there are ways to achieve organic reach. Check out a few below:

  • Timeliness: Newer posts get shown more often than older ones, so it’s important to post in real-time and relevant times to your audience. Take advantage of relevant trending topics and post a few minutes before or after the hour as opposed to at the top of the hour.
  • User interests: Use Twitter analytics to find out what your audience cares about the most.
  • Credibility signals: Twitter’s algorithm favors accounts that are credible, meaning the profile is complete with a name, bio, location, website, profile picture and header image. Tweets shouldn’t have broken links, swearing, nudity, high bounce rates or aren’t mobile responsive.
  • Engagement: The more engaging a tweet is, the greater its relevance score, which means it will show up across more timelines as a top tweet. Twitter takes into account the amount of time spent reading a tweet, sharing via direct messaging or if someone clicked the profile as a result of the tweet.
    • Tweets that have high engagement often include one of the following: “RT if,” “Retweet if,” “RT and follow to enter,” a Twitter poll, asks questions, mention/tag someone or uses GIFs.
  • Past engagement: People see more tweets from accounts they have engaged with in the past so increase engagement now to benefit in the future.
  • Media: Users are shown more of the media type they prefer based on what they have engaged with in the past. Along with your standard tweets, add in a variety of videos, images, GIFs and polls to keep followers engaged

As Andrew and Pete said using this acronym can help your account get the organic reach it deserves even with the new algorithm.

 

Improve your Twitter account with these tools

Throughout their workshops, four Twitter experts shared various tools that can help step up your Twitter game, work well with the Twitter algorithm and improve your content marketing. Below is a list of tools you can use can help grow your Twitter account.

Twitter Analytics

  • Measure and boost your impact by analyzing your followers’ interests, locations and demographics. Twitter analytics provide a 28 day summary or a summary by month to see what is working best for your account.

ManageFlitter

  • This tool allows you to manage multiple accounts, grow your business by finding relevant people to connect with and schedule tweets at optimal times.

Zest

  • A Google Chrome Extension that provides you with smart marketing content that is hand curated. This extension is similar to Sprout Social’s “Find Content” feature.

Union Metrics

  • Union Metrics provides social media analytics for Facebook, Twitter, Instagram and Tumblr.

Social Jukebox

  • Allows users to automated and schedule content on Twitter, Facebook and LinkedIn.

Tweriod

  • Tweriod provides you with the best times to tweet by analyze your tweets and your followers’ tweets.

ClickToTweet

  • This tool encourages people to Tweet something by giving them a link. People who use this tool can promote, share and track content on Twitter.

Ramp up Your Facebook Ad Knowledge and see Results Today

So you want to use Facebook to give your business a boost? You’re not alone!

According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling like the odds are stacked against you? Don’t. With the right Facebook Ad knowledge, you too can enjoy a share of those billions of users!

Make your Facebook Ads Profitable Every Time

We know, churning out profitable ads time and time again seems far-fetched, but if you ask Nicholas Kusmich, who sees some of the highest ROI on ads in the industry, it’s 100% possible.

Kusmich draws attention to the shift marketing has made. Gone are the days of mass marketing being king – it’s all about micro-marketing now and through Facebook, you’re able to pinpoint and target only those who need to be seeing your message.

Kusmich has come up with a predictable profit process, which begins with the ad, then the lead magnet, the thank you offer and retargeting. He also encourages keeping these three principles in mind

1. Content – how does your message stand out from the competition?
2. Distribution – what good is having a great message if no one or the wrong people see and hear it?
3. Conversion – what good is great content and distribution if nobody turns into clients?

Per Kusmich, you can’t just jump into the marketplace and ask people to buy your product and expect them to do it. No, you must give before asking. You have to earn the right to ask anything of your fans by providing value to them first. 

Keep in mind, every step of your marketing process should be valuable in and of itself. The name of the game is value, and your content and ads must have it! Keep to SAGE (short, actionable, goal-oriented, easy) principles, and you’ll begin to see a return on those ads.

Small Business Tips

As Andrea Vahl, co-author of “Facebook Marketing All-in-One for Dummies” points out, organic reach may be decreasing, but users are increasing and Facebook is still the cheapest form of advertising out there. When done right, Facebook Ads will be quite a boon for your small business. Emphasis on the ‘done right’ part!

According to Vahl, you want to take the customer journey into consideration:

1. Use Facebook to build an audience
2. Target your ideal customer
3. Enhance the relationship with good content
4. Retarget to convert.

Ultimately, Vahl stresses that your goal is to move them off Facebook as soon as possible, whether that is on to an email list or your website. Since Facebook ad costs are rising, you have to get smarter and have a system in place for testing those ads.

Why Ads don’t work and how to fix them

Per Jon Loomer, an advanced Facebook marketing strategist, the ultimate reason why your Facebook ads are not working is because the wrong people are being targeted. So how do you fix this? It’s simple – adjust how you’re targeting the audience. 

Loomer suggests breaking your audience into different groups, those who engage with your content generally (aka not based off of specific posts, videos or events) and those who engage with specific content.

Making Facebook Ads Work For You

Azriel Ratz, CEO of Ratz Pack Media, shared some valuable knowledge on how to do just this at Social Media World 2018, and it involves four simple steps to optimize your Facebook Ads.

1. Set business goals
2. Find your best potential audience
3. Engage with the most effective ads
4. Optimize your ad performance

Are you only running 1 to 3 ads in every ad set? That is probably not your best-laid plan. As Ratz pointed out, the chances of making anything really good when only doing 1 to 3 is very rare. You should be mixing things up, testing copy, testing images, testing everything possible with the ads. He also points out that to optimize your ads you need to be monitoring cost per 1,000 impressions (CPM), cost per click (CPC), time on site and the conversion rate. Our digital experts at MILO are skilled at all things testing, in fact, they live for it! If you’re unsure of how to correctly test the effectiveness of those ads, we’re here to help!

If all ad sets have high CPM, you’re targeting the right audience, but with the wrong messaging. On the flip side, some high CPM and some low CPM may mean you have the right messaging, but wrong audience. Do you see high CPC? Try switching out the copy for more compelling language. The time on site numbers can be impacted by low-quality placements, a disconnect between your ads and the landing page, or a landing page optimization issue. Finally, if you’re conversion rate is low consider this: They just might not be interested in the offer or your form needs fixing.

You don’t have to dive into the world of Facebook Ad Manager alone, MILO’s team of digital experts are here to come up with a strategy that is just right for your business. Contact us today!

MILO and Me – A Year in Review

Hey friends!

It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here.

A lot has changed in my life, but MILO has always been a constant that I can rely on. 

When I started at MILO, we were a group of seven working on the first floor of Junction440. Today we are a team of 11 in our own (super cool) office on the third floor of TechTown. Not only have I grown this past year, but MILO has grown as well. We all are learning by trial and error. The mistakes have made us stronger and we came out better people through some pretty tough situations. Along the way, we lost friends and coworkers, dealt with crises, and became more productive than ever. 

MILO was my big shot to prove I could start my career in the digital marketing world. I found my calling and the amazing people at MILO were there to guide me along the way. This industry is so exciting to me because it’s always changing.

There’s an opportunity to be continuously learning.

Over the past year, I’ve gained many new skills such as working on day-to-day tasks, to interacting with the client, to engaging with our audiences. I learned how to be a successful Social Media Manager. From knowing basically nothing about professional social media management, I now understand the time and dedication it takes to build a brand online. So when I tell people I manage social media all day, they assume they could just as easily do my job. However, I learned from the best. You have to understand the client’s needs while also showing the consumer we are there to support them. 

Now if you know me, you know I love to brag about MILO because we do so many cool and exciting things, it’s hard not to! These bragging rights include the TEDxDetroit event I attended as part of the official social media coverage for the evening. After this night, I knew MILO was going to open doors for me.

I felt as though everything was falling into place.

I also like to brag about the people at MILO. They are incredible. This group welcomed me with open arms, and as soon as they asked what Hogwarts house I was in, I knew I was home.

I’ve made many mistakes and fallen down many times, but these people helped me right back up.

MILO CEO, Billy Strawter Jr. is the best boss I’ve ever had. He has always been so understanding yet also knows when to push me to think outside the box. He understands his people and relates to them, while also leading them toward success. Billy puts us first, his company second, and himself third. I have learned many life lessons from him on how to be strong while also staying dedicated to what you love. Thank you for your continuous support through my journey here. Although, I wouldn’t be the worker I am today without the constant guidance from Head Digital Strategist, Dmitri. He has also pushed me to be creative and has helped me focus on my strengths.

He saw a potential in me and I cannot thank him enough for that.

He has taught me that failing is a part of learning. I have so much respect for him and the work he does. 

 

I’d also like to give a shoutout to:

Alexus – My seat buddy, I’m so glad you’re here and that we can enjoy each other’s introvert company together. I know we’re kindred spirits. P.S. thanks for plugging in my computer every day.

Cassie – You are incredible, funny, and so talented. I’m honored to be able to work with you and take in all your witty remarks. Don’t ever be afraid to let your personality shine, because it’s dazzling.

Sara – Thank you for always being there to geek out about Harry Potter with me. Also, you’re an amazing designer and I can’t wait to see what you create next. You’re going to do big things.

Saralyn – I applaud you for being the only non-introvert at MILO, that must be rough but you bring out the best in us quiet people.

Jessie – You always take on so much but you handle it all so well. You make your job look easy, which I know it isn’t. Keep on killing the game.

Felicia – What would we do without you? I don’t know how you do it but you have helped MILO run so smoothly I can’t imagine us without you. You are so sweet and down to earth, I’m glad you’re here with us. You always have your positive pants on.

Colleen – I know you’ve only been here for a little while, but I can tell you have got the MILO mood that we’re looking for. I look forward to getting to know you better!

Finally, I just want to say that I am so thankful for MILO. I love it here. The people, the city, the opportunities…it’s more than I could have ever asked for.

I feel like the luckiest person alive because I have a group of people that not only support me but also give me the ability to perfect my skills.

I still have a lot to learn, but MILO will be there to encourage me. Thank you for following me on my journey. Much love from MILO and me.

-Ashley

Reach & Impressions: What Does it All Mean?

If you’re a social media manager, you understand how important it is for your content to be seen and engaged with.

One of your main goals for social media management is to increase the account’s audience and  brand awareness. With that in mind, it’s important to know the difference between reach and impressions. Both terms have similar meanings, but provide different results on social media.

Reach vs. Impressions

Reach is the total number of people who can see your content and Impressions are the number of times your content is displayed, no matter if it was engaged with or not. For example, if a post was shown to the same person three different times, it would be 1 reach and 3 impressions.  

Clients wish that all of their followers would see and interact with every piece of content posted but it doesn’t happen. For instance, the Regional Transit Authority (RTA) has 7,200 followers, but the organic content doesn’t result in 7,200 likes, comments, and shares. Without a post being promoted (like the post below), the organic content only receives a small percentage of interactions.   

Why Reach & Impressions Matters (+ which is more important)

Both reach and impressions are important because they help increase brand awareness and grow the audience.  

Depending on an account’s goal, you might want to focus on just one or the other. If the main goal is to get content out to a specific number or people, then focus on reach. Shift the focus to impressions if your main goal is to increase brand awareness and you want your content shown a specific number of times.

However, Sprout Social reports reach may be less than impressions since one person can see multiple impressions. But knowing who your target audience is and what kind of content they like to see can help to increase both.

Something more important than reach and impressions is engagement. Engagement is the number of interactions people have with your content, whether it’s likes, comments, shares or retweets. According to AdWeek, it’s considered to be the most important metric for social media campaigns. If people are liking and interacting with your content, they may be likely to share it with their friends. If you’re receiving high-quality engagement on your content, reach and impressions will continue to grow.

If you think about it, engagement is the final step in this three-part process. Reach and impressions work together to drive engagement to your content. It all starts with content and what the audience likes to see.

Still don’t understand the difference between reach, impressions and how beneficial it all is? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.

Surviving Facebook’s Algorithm Change

The Facebook algorithm: It happened to me and yes, it happened to you too!

The conversation surrounding Facebook in 2018 has been centered on the new algorithm changes. Designed to encourage more meaningful interactions between people, you’ve likely noticed how these changes apply to your newsfeed.

Gone are the days of engagement baiting, as brands now have to modify their methods to embrace Mark Zuckerberg’s vision of Facebook. Brands will need to listen to the druthers of their audience to curate content that resonates with the audience and garners their engagement. Social Media has created a paradigm shift where brands are encouraged to be more participatory with their clientele, and these algorithm changes further exacerbate the need to LISTEN.

Recent User Engagement Trends

The algorithm change was not totally unexpected, as recent user engagement trends demonstrate. TheStreet reports that the percentage of U.S. adults using Facebook remained flat relative to an April 2016 report showing 68% participation. The percentage of users who stated that they visited Facebook “several times a day” fell from 55% to 51%. Based on the dip in usage, and waning sentiments towards Facebook advertising, the new algorithm was developed.

These changes don’t spell out doom and gloom for brands. With a bit of creative thinking and adaptability, you can ride this latest wave without wiping out!

Ideas For Business Page Content 

Here are some areas to focus on when publishing content to Facebook:

  • Inspire fans with meaningful content. You’d be hard-pressed to find meaningful interactions on Facebook without meaningful content. Discover ways to convey your brand’s message in unexpected ways to avoid falling into the clickbait trap, as Facebook will be demoting those posts to the bottom of the newsfeed. Your focus now, more than ever, is to inspire, educate and inform those followers. Look back to older posts that earned high engagement, find the pattern and implement a strategy around it moving forward.
  • Jump on the video bandwagon. If you weren’t already utilizing videos and Facebook Live, there’s no time like NOW to begin doing so! The stats all confirm that video content drives higher engagement, why wouldn’t you be cashing in it? Plan out your video content, make it something that resonates with your followers and gets the conversation started.
  • Paid ads are still effective. Ads are Facebook’s primary source of revenue, so trust they aren’t going away anytime soon. By utilizing ads, you can customize your reach to areas such as location, interest and demographics. Do this right and you’ll be able to hone in on those Facebook users who are more likely to consider your brand and interact with it.

There’s nothing to be scared of regarding Facebook’s new algorithm – It’s not the first time they’ve switched things up, and most certainly won’t be the last. If you are still struggling to make your way through the Facebook algorithm changes or aren’t sure where to get started on the whole idea of meaningful content, MILO’s team of digital experts are here to help. Let’s talk!

MILO and Me – A Space Where I Found Myself

Hi friend, I hope you’re having a great day!

So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage for TEDxDetroit, and do what I love – write for all of you. I would have never been able to have these experiences if it wasn’t for MILO.

Attending the 2017 Digital Summit conference at Cobo Center in September was very thought-provoking. Digital Summit says that it “is not only a place for keeping up with the trends, but also for being an active player in their creation.” Over the course of two days, I heard from many interesting people such as Jonah Peretti, the CEO/Co-Founder of Buzzfeed, and Morgan Spurlock, filmmaker and producer of “Super Size Me”. I learned a lot but also realized how much I had already learned at MILO, as I was already familiar with the ideas and topics presented by many of the speakers. I had come a long way in four short months. 

Digital Summit 2017

Another amazing experience I had through my internship at MILO was touring the Google office in Ann Arbor. However, on the day of the tour, Billy [MILO Digital CEO] and Dmitri [MILO Digital Strategist] had to stay back at the office and “put out fires”, so they were unable to join us. Although I was disappointed that I could not share this experience with my entire team, I learned a lot about leadership that day. Sometimes you have to sacrifice the things you want, step up, and take on the challenges facing you – even if that means missing out on opportunities like a private tour of Google. I really enjoyed the tour of the Google office and I hope you enjoy this selfie we took with our tour guide Aashka. 

Google Tour

 

Then later in October, MILO Digital ran the live social media coverage of the TEDxDetroit conference at the Charles H. Wright Museum of African American History. This coverage included Facebook posts, live Tweets, Instagram pictures and creating a Snapchat story, along with engagement across all these channels. I love TED Talks, so being able to attend the event alone would have been incredible, but I also got to help tell TEDxDetroit’s story for the evening. I was in charge of Snapchat and for those of you who know me know, I am a die-hard Snapchat fanatic. The whole evening was so inspiring, listening to local Detroiters speak about their biggest accomplishments, while at that very moment, I was living out my own. 

TEDxDetroit

 

That night TEDxDetroit presenter Alana M. Glass, a sports entrepreneur, said, “sometimes you find your purpose when you’re not even looking,” and I think this encompasses my whole experience with MILO! 

Before I started working here, I hit a very low point in my life. I had just been let go from my previous job, where I was told I wasn’t “up to their standards”. In spite of this setback, that same day that I was let go, I went home in tears, composed an entirely revamped resume and applied to the internship I was introduced to through a guest speaker at school.

When Billy Strawter visited my Organizational Communications class a year ago, I had to write a response to his discussion with us about his company, MILO Digital. The only person that has read this essay was my professor, but I want to share an excerpt with you.

“Strawter’s description of the company he founded was very interesting to me because this is the industry I would like to go into someday. It was very exciting getting to listen to someone who started their own company and how it all works. Hearing the processes at MILO made me feel very hopeful for the future, pushing me toward my ultimate goal of working at a company such as this one.”

Now here I am, almost eleven months later, and I could not thank MILO enough for giving me a space to find myself. I have grown so much over these past few months and feel as though I found my purpose. Not many people can say this, but I love my job! I am truly lucky to be here, writing these words for you. I hope they were worth reading.

-Love, Ashley 

Yes, Millennials still use Facebook!

If you’re between the ages of 18-29, you’ve probably heard through the grapevine that millennials such as yourself are no longer using Facebook. Is this news to you? It sure should be, because according to Pew Research Center, 81% of millennials are still using Facebook!

With other platforms like Instagram and Snapchat capturing the attention of most millennials, Pew reports that Facebook is still utilized the most out of the four major social sites.  Wondering how millennials are using other social platforms? Pew reports that Snapchat falls second behind Facebook with 68% millennial usage, followed by Instagram 64% and only a surprising 40% of millennials use Twitter.

Why do Millennials still use Facebook?

According to the American Press Institute, many millennials turn to Facebook to see what their friends are up to, find entertaining and interesting articles, share content and find more information on what’s trending.

So how is Facebook managing to keep the attention of millennials in the ever-changing and growing world of social media? By constantly making updates and adding new features! Facebook is constantly upgrading and updating its platform, with advancements such as Facebook Live, Marketplace, Virtual Reality (VR) apps and Stories keeping it in the limelight.

Similar to Snapchat and Instagram Stories, Facebook Stories allow users to share what they are currently doing via videos or photos. Along with filters and lenses, users can interact with their friends by sending short stories.

With social media platforms implementing video and live video streams on their platforms, millennials are now attracted to this new way of sharing their personal lives. Facebook Live allows viewers to interact with the live post through comments and Facebook Reactions.

At the end of the day, millennials are just looking for technology that is simple and easy to use. With Facebook, users have access to all of the different features found on other social media platforms within one site.  

Why should organizations/businesses use Facebook?

Social media allows businesses to target a specific audience, target those based on their interaction with your website or target those similar to your existing customer base. Utilizing social media allows organizations to continue reaching their current customers along with interacting with a new audience.

Facebook is one social media platform that provides organizations the opportunity to build a community for viewers to voice their opinions, share their thoughts and provide valuable feedback. It opens up a dialogue where a business and its customers can talk in a more casual setting and in a timely manner. The more an organization interacts with its customers, the more those customers will be interested and want to stay connected.

Millennials have been using social media for quite some time to share their personal lives but as of now, they mostly use social to share their experiences with brands.  With this generation being open and honest about things, their comments can be the key to your brand’s growth and social presence.

Need more guidance on using Facebook to your organization’s advantage? MILO’s team of experts are here to help! Contact us.

Instagram Video Length: How to Find Your Brand’s Sweet Spot

Instagram isn’t just a haven for foodies and fitspo models to post their latest culinary creations or motivational workouts, it’s a social media site that provides brands with unique opportunities to tap into their customer’s world.

With over 800 million active users, Instagram continues to be a social platform that brands are utilizing to increase awareness, support brand messaging, and boost engagement. According to Sprout Social, an estimated 71% of U.S. businesses use Instagram and 80% of users are following a business on Instagram. To better showcase the marketing power of Instagram, Sprout has also found that at least 30% of users have purchased a product they first discovered on Instagram.

While photos continue to be Instagram’s bread and butter, it’s also a social media channel that, when done right, allows videos to thrive! This applies to the ad world as well, with 25% of Instagram ads spawning from single videos. 

When it comes to doing videos right on the ’Gram, there are many things to factor in, but one of the most important is the length. A few years ago, Microsoft Corp. found that people lose concentration after eight seconds, which is actually one second less than the attention span of a goldfish. It’s important to remember that many consider the average human attention span to be meaningless and something that depends more on interest and the tasks at hand. With that being said, how long should your Instagram videos be to reach their maximum potential?

Instagram allows you to post 60-second videos, but that doesn’t necessarily mean you should take advantage of that full length of time.The key here is to convey your message effectively in an amount of time that will fit your audience. According to Hubspot, the sweet spot for Instagram videos is 30 seconds, as those receiving the most comments averaged 26 seconds in length.

Image from HubSpot

One other thing to take into consideration is the content overload that can occur on Instagram. Be sure to change things up and use Instagram Stories or Live videos to continue sharing your brand’s message!

Would you like more guidance regarding video usage and the correct length for Instagram and other social platforms? MILO Digital’s team of experts are here to help! Let’s talk!

MILO and Me ft. Billy

Hey friends!

Today I want to talk to you about my boss. His name is Billy Strawter, Jr. a.k.a. Boss Bill, the founder of MILO Digital. I know I’ve mentioned him before, but I don’t think I’ve given him the credit he deserves. Introducing Billy in this blog was daunting to me because his larger than life personality and passion for the industry cannot be accurately expressed in such few words. But I’ll try… 

Watches on watches

I’ve never had a boss like Billy. He’s not just a boss, but a leader. He cares about seeing his employees grow and learn new skills within his company. Even though I am not around as often as my other coworkers, being that I’m also a full-time student, I still feel like an important part of the team. Former president and CEO of Yahoo, Marissa Mayer, said that you should, “work for someone who believes in you, because when they believe in you they’ll invest in you.” I can truly say that Billy has invested in me and my future in the Digital Marketing world at a time when I felt like no one else would. 

To give you a glimpse into the man behind the MILO Digital scenes and how he came to run his own business, I sat down with him and asked the “real” questions. 

 


Q: What made you want to be an entrepreneur? How long did you know you wanted to be one?

A: I think the first story that I remember about me being an entrepreneur was we were at a place called Ponderosa … I remember sitting there as a kid, and I said to my parents, “I wanna eat steak every day when I grow up.” They said, “You know if you want to have steak every day you need to be a lawyer or a doctor or own your own business.”

It was really all about the idea that I asked a lot of questions and I was told frequently that it wasn’t my job. I wanted to figure out how to make it my job. I spent my life trying to find the right business to be in.

Being an entrepreneur comes with failure and trying lots of different things, but I feel like with MILO and advertising, I found my home.

 

Q: What have been some major struggles in creating MILO?

A: I guess the answer is I never wanted to own an agency. I just wanted to do cool stuff. MILO was born out of Social COOP – I wouldn’t have been able to do MILO without what I’ve learned with Social COOP. The hardest part was I went to school for marketing, but I never worked in an agency. What I loved was figuring out how to take traditional things and translate them into digital. Then the people – saying goodbye to people, managing people, and all the different personalities. And sometimes being misunderstood, I think that’s the hardest part.

 

Q: How would you describe your leadership style?

A: I try to give people freedom; to make decisions, to fail, but allow them to have a safe place to fail.

The only thing that I ask is that they learn from it and that they own it. That’s so important – not making excuses for why you failed, but finding what that reason is and trying to avoid it the next time around.

 

Q: Who is your biggest role model/inspiration?

A: My dad. In the face of adversity, he decided to start something, to build something. He stuck with it and is still doing it. He’s been firm with me but he’s also been very fair, very loving. My leadership style is servant leadership, and that’s me emulating my dad.

That’s the thing I took away from my dad, it needs to be bigger than me and that we lead by serving.

 

Q: Who or what do you look to for support? 

A: Obviously there’s my family, and then there’s my Leadership Detroit crew. They’ve been really helpful for bouncing ideas. It’s just been an incredible experience working with them. And of course, Jen’s [Billy’s wife] probably heard me complain about more things than anyone. I wouldn’t be able to do what I do now had she not gone back to work when I decided to start doing advertising. 

There’s that sacrifice, living with the ups and downs of being an entrepreneur. 

 I couldn’t even have done it without Savannah [Billy’s daughter]. She’s made a sacrifice of not having her dad around as much as someone that works a 9-5 would be. 

Birthday Buddies

And then Dmitri [MILO Digital Strategist] is my right hand. 

 

Q: Okay. You have your idea, now what? Is there a specific starting point, or is it different for every business?

A: Just do it. There are all sorts of reasons you can talk yourself out of starting a business, but it would be a shame to silence whatever little voice that told you “you should” and “you could,” because clearly there’s a reason that you’re considering starting something.

 

Q: What is something that many entrepreneurs may not be prepared for?

A: For me, I had to be prepared to lose everything.

You can certainly plan to mitigate some of the risks, but you also have to be prepared for that – It’s a real possibility.

 

Q: If you don’t have a lot of personal funding to start, what do you recommend?

A: Get creative. You may have to work lots of hours, you may have to wear lots of hats. I learned how to do what I could do, and anything I couldn’t do, I’d find someone in my similar position that could assist.

 

Q: Have you ever had a rough patch or feeling of doubt? If so, what did you do to keep going and be successful?

A: I just have to quote Yoda, “There is no try, only do.” There’s no other option. When I wake up in the morning, there’s no one telling me I need to get up at 5:30 in the morning. There’s no one saying I need to be here until 8 or 9 p.m. or 1 a.m., it comes from inside. It’s just a drive that I’ve always had and wished that I could give that to people, but you have to find that drive internally.

 

Q: Where do you see yourself and MILO in 10 years?

A: Ideally I’d love to see MILO in the hands of the people who helped build it and doing big things. I see it being bigger than me and it no longer being about Billy, but being about MILO and the family that we’ve built, just on a bigger scale.

Boss Bill

 

Q: What’s the biggest reward from being an entrepreneur? 

A: Getting to do something that I believe in every day and watching people grow.

Seeing people start somewhere and taking them from being shy or not quite confident in what they do, to watching them blossom into their own person is really incredible. Watching them turn from someone that is maybe an intern, to a leader. And working with the clients because they’re just good people. 

 


I’ve only known Billy for a short while, but he has made a huge impact on my life. He’s taught me so much but one thing Billy has said that stuck with me the most is,

we never fail, we learn.

This is how he looks at life. It’s fearless.

Here is something we should all think about today: have you ever backed away from a challenge in fear of failure? Billy had a long winding journey on his road to success, but it never stopped him from waking up the next day and working harder than ever. He is an inspiration to all those who know him, yet the most humble man I’ve ever met.

-Ashley

5 Sprout Social Tools to Take Advantage of in 2018


If you’re in the business of social media marketing, how do you manage social media marketing tasks?

At MILO, we use Facebook Business Manager and Sprout Social to help us manage our clients social media activity.

Next to Buffer & Hootsuite, Sprout Social is a social media management platform that can help streamline workflows and ensure your content reaches the right audience at the right time. We’ve identified five tools that can help you integrate with the platform to maximize its capabilities.  These tools enable users to find content efficiently, review social media analytics in real-time, and connect with the audience all within the same web environment.

Tool #1: Find Content/Content Suggestions

Looking for content quickly? Turn to the Find Content section under the Publishing tab.

Sprout Social recently announced Content Suggestions as a way to find current and engaging content. This tool aggregates shared content from various social channels to help the user find articles from trusted sources, posts from industry blogs and other brand-related media.

The content is aggregated from links shared on Twitter and based on an algorithm created by Sprout’s Data Science team, each article is matched to one of the featured content categories.

Tool #2: Reports

Getting ready to present social media updates to a client? Turn to Sprout Social for automated analytics!

Using the Group Report option, you’ll be able to see all of the analytics for the channels you have connected on the platform. The report gives you the opportunity to analyze your social strategy and compare data to understand what works well for the account. Included in the reports are: Impressions, Engagements, Audience Growth and Link Clicks.

Sprout Social also gives you the opportunity to review each profile in full depth. This is an opportunity to analyze data for individual profiles including audience growth, total engagements, top posts and impressions.

 

                                                 

 

Tool #3: Messages & Smart Inbox

Interact with your audience without leaving Sprout Social by using the Smart Inbox! Located in the Messages tab, Smart Inbox provides users the opportunity to monitor and engage with conversations across Twitter, Facebook, Instagram and LinkedIn. It also allows users to customize their inbox feed, monitor keywords and hashtags, assign tasks to other team members and keep in touch with viewers.

Tool #4: Discovery

If you are interested in seeing what others are saying about a specific topic, use Sprout Social’s Discovery tool. This tool allows you to find conversations and people to engage with based on keywords relating to your business. You can even narrow the search by adding a location to find a highly geo-targeted audience.

Along with finding new conversations, you can increase your follower count by following accounts. Additionally, clean up your account based on Sprout’s suggestions. Using the Suggestions, you can see the account’s Twitter followers and who to follow back, accounts you’ve held a conversation with and those who have mentioned you at some point.

 

Tool #5: Hashtag Analysis

Studies show that tweets with hashtags get twice as much engagement as those without hashtags. Because hashtags can help generate engagement for an account, Sprout Social provides a hashtag analytics tool to help find popular topics and hashtags.

By utilizing the Trends Report, you can see the most commonly used hashtags and topics when the account is mentioned on Twitter. Apply the hashtags listed within the report to help increase your engagement.

Take advantage of the tools on Sprout Social to maximize your efficiency and improve your social outreach skills. Maximize your time and ROI on social media by implementing these time-saving programs.  

Looking for some more in-depth help? We’re happy to consult and/or bring you into the office for a one-on-one session with our in-house expert. Let’s talk!

 

5 Ways to Show Customers Social Media Love All Year

It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media?

If you are unsure how to best show customers love on social media all year long, have no fear – MILO’s Digital Ninjas are here to help with 5 easy ways for your brand to connect!

1. Engage with them. Yes, it’s really that simple! Be there for your customers and brand-faithful. Answer their questions, acknowledge their comments and most importantly, do so in a timely manner. There are many tools available to help monitor your social channels, so no comments, questions or issues go unnoticed.

2. Ramp up your Facebook Live game. Everyone can do FB Live, but not all are producing quality content. This is where you can ramp things up and continue showing customers all the love! When going live, be sure the subject matter is relevant to your audience and that you’re providing value in the session. Watch for questions and answer them as they come in and enjoy showcasing your new products/services!

 

3. Roll out special social media sales. Again, this boils down to making the customer feel special and rewarded for interacting with you on social media. Drive sales and website traffic by offering a social media only deal; e.g “Mention that you saw this on Instagram and receive 25% off your order.” Increase your reach easily by boosting the post to ensure that it will be served to your followers.

 

4. Give your customers shout outs. This should be a no-brainer for your brand! The customers show you love by posting photos, leaving reviews or tagging themselves at your location, so why shouldn’t you return the favor? If you see a photo you like that a customer has shared, by all means, give them a shout out or feature them in an upcoming social media post!

5. Create a Facebook Group. Loyalty is always worth rewarding and by creating a Facebook group for your customers, you’ll be doing just that. Those in your group can get sneak peeks of new products or a first chance to buy them. You can also provide them with special sales and discounts periodically. The main purpose of this group is to keep the conversation going all while showing love to your loyalists

Happy Valentine’s Day from the team at MILO Digital and, of course, the Digital Ninjas!

We hope that you’re able to easily incorporate these 5 suggestions into your brand’s social media strategy! If you’re struggling to implement them or perhaps need some guidance on a solid digital strategy, we’re ready to get down to business for you. Let’s chat!

MILO and Me – Social Media Management

Hey friend, welcome back!

This week I thought I’d go over what my “normal” day at MILO Digital looks like – if there is such a thing!

Social Media Manager

Our company currently resides in the TechTown building in Detroit’s New Center, where all the MILO social, digital and creative magic happens. I’m a part of the social team, with my official title at MILO being “Social Media Manager/CEO/Creative Director/HR Manager.”

Ashley Bio

This may seem like a lot of responsibility for someone who’s only worked here for a few months, but I actually got these titles through my team joking around and putting me in positions that forced me to push myself as a worker and as a person. 

For example, we have creative briefs where a few people look over content that the creative team made. In order to get my opinion on the content first, they started calling me the “Creative Director”. From there the title evolved to include “HR Manager” and then to “CEO”. As you can see, I wear many hats here!

I manage some of our client’s social media accounts and co-manage the MILO page accounts. The social platforms that I handle for these clients include Twitter, Facebook, Instagram and LinkedIn. I am responsible for daily postings, which means as soon as I get into the office each morning, my day is already in full motion.

When to Post

By using an online program, a majority of the posts that I create are scheduled out ahead of time to be published at different points during the day. Now, there is a certain “science” to picking which time you would like something to be posted. A general rule of thumb is to not post anything from 5 – 7 p.m. This is due to that fact that people are, for example, leaving work, running errands and figuring out dinner plans. There is not a lot of online traffic during this time so it’s best to post earlier or later in the day.

Original Content 

The explanation of when to post leads me to the discussion of what to post. Now this varies from client to client, however, the things I post range from original creative content to third-party content. Original content includes graphics, events, blogs, and articles that relate directly to the client, are made by the client or are created by MILO for the client. For example, our creative team made this original quote graphic for one of our clients. I would share this on all their social media platforms and vary the copy to tailor to each platform. This would involve using hashtags on the Twitter copy but NOT on Facebook.

Original Content

Another example of original content is when our client is hosting an event. I would be responsible for promoting this event on their social media, and when necessary, boosting (putting ad money behind) the posts related to it. Or, if our client writes articles or a blog on their website, I would make sure those go out into the social media world to receive some recognition. This is original content.

Third-party Content 

Conversely, third-party content includes articles and posts from other people/sources. I would either share or retweet these on the pages I manage. For example, if a local news organization posted an article about the QLINE, my audiences for the accounts I manage would most likely be interested in that content. So, I would share the article to my channels and give the news organization credit.

Engagement

Another very important part of my job is interacting with my audience on social. How I engage with our clients’ followers sets the tone for the account. I must weed out the negative comments (“trolls”) and respond to the positive feedback.

This must also be done in a timely manner because if there is a negative/hurtful comment on a post that I created for more than a day, other followers will see that and it reflects poorly upon our client. This also gives the impression that we don’t interact with the audience as an agency. We want to make sure each of our clients receives the attention they need to have a caring and attentive voice online.

Now that’s just a taste of what I customarily do here at MILO. Join me next time to read more about MILO behind the scenes. 

Being productive

See you soon!

– Ashley

5 Ways to Take Your Twitter to the Next Level in 2018

Next to Facebook and Instagram, Twitter is another social media platform that brands and organizations can use to connect with their audience across the world.  

According to a report by Hootsuite and We Are Social, there are currently 3.196 billion active social media users around the world. As of January 2018, their report lists Twitter at No. 3 behind Facebook and Instagram for the number of active users on the social media platform.

While there are more users on Facebook and Instagram, there are some key benefits to Twitter including increased brand awareness, ability to promote content, boost website SEO, drive website traffic and monitor brand reputation.  

Twitter allows brands to connect with their audience on a different social media platform without being subjected to the weird algorithm that Facebook and Instagram are. The algorithm limits the amount of posts from businesses, brands and media but allows users to see more meaningful content.

According to Twitter Marketing, people share positive experiences about the organizations they follow on Twitter with their own network of followers, spread the word about your organization through retweets and are also more likely to buy or interact with you in the future.

Followers play a huge role in how successful a Twitter account can be. One big thing to keep in mind is that you should interact with your followers, as this is the key to a successful Twitter account. It can lead to higher engagement numbers, more followers and increased exposure.

So if you are running a Twitter account for a business or organization, you are probably wondering how you can increase engagement and followers. Here are some tips to take your Twitter account to the next level in 2018:  

1. Use Promoted Videos, In-Stream Video Ads, Branded Emojis, GIFs & Photos

  • According to Twitter Marketing, all of these ways plus a few more are a great way to interact with your audience in a completely different way. It also allows you to showcase your brands personality and makes it relatable.

2. Twitter polls

  • It’s different from other ways to engage with your audience, but it’s a great way to interact with your audience and see what they are thinking.
  • Tip: Try asking lifestyle questions that relate to your business or ask followers what content they like the most from you.

 

3. Take advantage of hashtags

  • If you are struggling to find the perfect hashtag to use, try using tools like Twitter “Trending Now” section or Trendsmap. In need of the perfect hashtag? Sprout Social has a full list of tools to help you find the best one.
  • Tweets with hashtags get two times more engagement; stick to one to two relevant hashtags when posting (Buffer)

4. Make use of content posted by Twitter Business and Twitter Marketing

  • Both Twitter Business and Twitter Marketing provide content for creating a brand presence on Twitter, develop creative marketing campaigns that engage your audience and improve customer experience.

5. Use Twitter Analytics

  • Using Twitter Analytics will give you the opportunity to know who your target audience is, what they are interested in, engagement rates, and the best times to post.

 

Twitter Accounts for Inspiration:

Moon Pie & WingStop: Both accounts bring fun, entertaining content with marketing and selling their product

Bleacher Report: Features a wide-variety of content with photos, videos & gifs

Shea Moisture: Uses quote graphics, short videos and hashtags like #WednesdayWisdom and #FeelGoodFriday to engage with their followers

Adidas: Simple and straight to the point copy with videos or photos & hashtags

 

With these tips and recommendations, you can take your Twitter account to the next level and stand out among the rest.

In the end, Twitter is all about communication. Don’t forget that engaging with your followers and posting interesting content featuring photos, videos or gifs can help increase exposure and follower growth.

Need help taking your social media to the next level? MILO’s digital marketing team is ready to answer any questions you may have and work with your business to come up with a strategy that will make your digital presence truly shine. Let’s talk!

Should Your Brand Take a Stand?

Taking a stand.

With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.

No, not just important – expected.

According to a recent consumer survey from Sprout Social, “66 percent of respondents said they want brands to take a stance on difficult issues, and 58 percent are glad to see it happen on social media.” Of those consumers who participated in the survey, it was discovered that “liberals are more likely than conservatives to expect brands to take a stand,” at 78 percent to 52 percent. Sprout Social also found that 44 percent of consumers are “more likely to purchase from a brand with a clear opinion,” with 52 percent saying it would case greater brand loyalty.

Brands leading the way

Brands taking a stand is clearly not unheard of and has become a common practice in the advertising and marketing arenas. While some of these attempts at taking a stand have fallen flat, here’s looking at you Pepsi, other companies such as Airbnb, Chipotle, Oreo and Patagonia have executed successful campaigns.

This past December, Patagonia’s website took a shift away from online shopping, choosing to instead share “The President Stole Your Land” in large white letters on a black background on its landing page. This was the company’s reaction to the president’s decision to reduce the size of two national monuments in Utah by a combined 2 million acres. Fellow outdoor retailers REI and North Face joined Patagonia in taking a stand on the issue.

How your brand can take a stand

When successfully executed, a brand’s ‘take a stand’ campaign can help their content have more views and higher engagement rates, such as what Yoplait saw in its “Mom On” campaign that tackled the topic of mom shaming. The campaign performed exceptionally well across all five brand lift metrics and produced a 1,461 percent lift in brand interest.

If the decision to see your brand take a stand continues to seem risky, keep these few tips in mind:

  • Be committed
  • Be relevant
  • Know your customer base

Sprout Social’s recent survey put up the data to prove that brands simply cannot ‘ride two horses with one ass’ anymore. Your customers want to know where you stand and want to see that you’re in touch with the issues they are facing daily.

Not sure where to start on your brand’s stand? MILO’s digital marketing team is ready to answer any questions you may have and work alongside your business to craft a campaign strategy that will ensure your stance on a hot topic truly shines. Let’s get the conversation started today!

MILO and Me – Company Culture

Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.

The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.

What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.

Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.

Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.

-Ashley

MILO and Me – The Beginning

Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.

It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.

I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.

After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.

The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.

Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.

This is only the beginning. See you soon!

-Ashley

Why Brands Won’t Get Free Lunch on Facebook in 2015

The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay up. If you want your followers to see your promotional posts in 2015, you better set budget aside for Paid Social.

We don’t go on Facebook to buy stuff
It’s taken some time for brands to understand this, but Facebookers aren’t there actively looking to buy your product. We go on Facebook to connect with friends, family and people we’ve met throughout our lifetime.

Customers choose Facebook as the fourth platform to be marketed to with a relevant offer. They prefer email, mail and mutual connection in that order(according to Hubspot’s Social Lifecycle Survey:Consumer Insights to Improve Business survey). Sales do happen, but they are not the primary goal of Facebook as a platform. To stay competitive on Facebook, brands need to entertain, inform and provide service(utility), otherwise their content will quickly disappear from the newsfeed. Many brands are still struggling with monitoring, listening to their customers and responding in a timely manner.

1

You need to be on Facebook

Facebook has been a headache with its diminishing organic reach and shaky ROI over the years, so why do we bother with it? Can’t we just get up and leave?

No, says Hubspot’s data. Because your customers are there.

2
Increasing number of consumers expect brands to be active on at least three Social Media platforms and Facebook is one of them.
-95% of Millennials expect brands to have a Facebook presence
-87% of Gen X’ers (30- to 44-year-olds)
-70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page(source)
Additionally, being active on social helps your brand sell. 73% of the respondents said that they would be more likely to purchase from a brand that responds on social.

Rent vs Owned Audience (Hat Tip to Avinash)
Increasingly we are seeing the need to build up our OWNED properties. Our websites, our blogs. Properties that we have control of. Properties that won’t diminish in reach because of somebody else’s policy change. Your audience on Twitter and Facebook is RENTED and the landlords can change the rules any time they feel like. Monetizing on your followers has always been Facebook’s endgame, it was just a matter of how and when.

3
You can Cry about it OR You can Dance about it
Let’s face it, this isn’t the end of the world. Social media has never really been free. There was always a cost, now you’re just shifting that cost to something that has definitive ROI. You can track clicks, impressions and conversions. All that stuff that you’re used to. Facebook is an advertising platform which provides a highly targeted audience for a great value. In the meantime you can start building out your OWNED properties like your website and blog, just in case the rent becomes too damn high in the future.

4

 

Rolling with the Punches: How staying agile will make you a better digital marketer

Digital Marketing blog postRolling with the Punches: How staying agile will make you a better digital marketer
The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give access to their landing page and website. My hope is that the lessons that I learned will help you too.

All the players were on the field: our search ads were driving relevant traffic, social media was tuned in for customer service and our display ads were ready for retargeting, but when the time came to score, we couldn’t convert. It was devastating. The sign-up process on the client website was messy and made the customer jump through too many hoops. It was like driving the ball towards the goal and passing it back and forth between players without actually scoring. The unforgiving truth about the success of digital campaigns is that all of the parts need to work together or whole the campaign may fail. Your website, landing page, email, digital ads and social media must play as a team to guide the customer to the desired goal.
Key Takeaways: Identify your final goal and understand how all of the digital elements fit together to achieve it.

At the end of each round, listen to your analytics
The first round was shaky, but the fight wasn’t over. We got back on our feet by reviewing the data and gathering insights of the campaign so far. We initially divided our budget between social, digital and display, but the data clearly pointed in the direction of Facebook ads. We shifted the budget to Facebook ads and saw a spike in positive conversions.  Unlike TV and Radio, digital ads allow for instant feedback on the campaign performance and the ability to shift the budget to the segments that are performing better.
Key Takeaway: Listen to your analytics – they will show you where the opportunities are.

When in doubt get back to basics
Everything goes back to simplicity: you must make the customer journey easy. The easier it is the more likely they’ll make it to the end. Every clickthrough, bad landing page and extra fields they need to fill out works against you. As more data came in, we could easily see where the target traffic came from, what they clicked on, and where we lost them.  All the traffic and attention we bought to the website was met with an obstacle: the client-ran website. It was full of annoying pop-ups, long registration forms and no onboarding process for new clients.  It was like putting in the hard work and having your opponent on the ropes only to step away without finishing the fight.
Key Takeaways: If the conversion process is broken no amount of ad traffic, Facebook likes or blog posts will fix that.  Your website and landing page needs to be designed with the customer in mind.

Reviewing the Tape
In sports, reviewing the tape refers to watching video of your past performance to look for opportunities to improve. Looking back at this campaign I wish we would have started with a smaller project to gain more trust with the client so we could work better as a team.
Key Takeaway: Never walk away without learning something new from the project.

Pinterest Promoted Posts for Business

What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable.

Pinterest has come a long way, baby.

Did you know that Pinterest for business is on the rise, and can bring more referral traffic than Twitter, and more leads than Google+ and LinkedIn combined?

Pinterest is a creative way to promote your business and reach a market that is already interested in what your business offers.

Pinterest Promoted Posts

Pinterest recently announced that they would be experimenting with “Pinterest promoted pins”.  These pins are tastefully placed in areas that users explore, and have special “promoted” labels that indicate which business is being spotlighted, and how the users can find out more.

Pinterest has committed to making these promoted pins transparent, relevant, and tasteful, with no flashy banners or pop-up ads.  Pinterest has always been open to feedback from its users, and these promoted pins are no exception;  they are constantly changing to meet the needs of their users.

So, now what?

  • Use the tools.  Pinterest’s analytics help you track what’s happening and who you are reaching.
  • Add the “Pin It” button to your products so people can share your stuff.
  • “Rich Pins” are ways to add extra information about your products to give consumers more information about what you have to offer.
  • Understand the brand guidelines of Pinterest, and use the logo and badges to let people know that you are active on Pinterest.
  • Research what your clients are pinning, and be sure to follow other relevant businesses.  Be social!

See what Pinterest can do for your business, and as they say, things could get Pinteresting!

AWRF Social Media Presentation 2013

AWRF Social Media Presentation 2013

When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids back to school pictures.”

What we forget is that social media is really nothing new. It’s something we’ve done since the days of AOL, America Online. Don’t you remember the 500 hour free cds and usernames like Kitty 902010? It’s really just a fancy way of describing how we communicate on the internet.

We know that Social Media isn’t going away. It’s the #1 activity on the web and when we pull out our cell phones, 91% of us are using them for social media related activities.

Here is a great example of the larger role mobile plays in our day to day lives. This is a picture of St. Peters Square in 2005. Nothing really to write home about. Fast forward to 2013 and you’ll notice nearly every person has a mobile device to capture the moment. But they aren’t just capturing the moment for their personal collection. They are sharing the moment in real-time on Facebook, YouTube, and Twitter. It’s what we call the real-time web.

So as business owners how do we take advantage of social media? With all that we have going on where do we start?

It begins with your website. Think of your website as your hub. Everything that you do should revolve around getting traffic back to your website. Facebook is not your website. Your activities on social media are the spokes that drive traffic back to your site.

Now if it’s been a little while since you’ve updated your website it may be time for a makeover. Sure we get busy, but we need to think of our website as our business card on the web. It’s the first impression we give when someone is researching our company. And with keeping mobile in mind it’s even more important that we take a mobile first stance to our design. What we like to call responsive. Responsive design allows your website to resize to fit whatever device someone may be using whether it be an iPhone, tablet, or desktop computer.

An example of recent redesign is the AWRF.org website. We wanted to put the social icons at the top for a couple of reasons. Number one was to share with people where they can find and two to let the search engines know what social media sites are connected to us. This way when someone searches out your company Google can return the social media sites as relevant results.

We also added an image that would quickly give a visitor an idea of what the website was about. You have roughly five seconds when someone visits your website to before they give up and leave.

Finally we made sure to have a clear call to action telling the visitor what we wanted them to do. All of these items were above the fold. Meaning when you visit from a desktop you can see all three items.

Now that we have our website in order we need a way to measure our efforts. It doesn’t make sense to put in all the work without understanding the return. One of my favorite tools is Google Analytics. Mostly because it’s free but also because it gives you great insights to how people are visiting your website and if the content you are sharing is working.

You can see how many people have visited your website. What country, state or city they came from. The amount of time they’ve spent on your site. All of this data will help you to understand how people are using your website. Don’t trust my word on going mobile, let the data guide you.

So we have our website in order and a way to measure our efforts. How do we choose a social network? It starts with connecting the dots with our traditional marketing goals. Who are the people we are trying to reach? Where do they spend their time? With over 200 social networks it can be overwhelming. Don’t forget forums they are great for niche communities and discovering conversations that can’t be found on more traditional networks.

Let’s talk a bit about blogging. Blogs are great way to easily update your static websites. For those who are a bit leary about the pressure to update often because of the name blog can name it something like news.

What are some of the things you can talk about? Stories of employees volunteering or doing good in the community. An employee spotlight. Share your company milestones. Customer stories and testimonials are great options. What about your frequently asked questions. Certainly you have customers that reach out with same questions over and over. Make them short blog posts. Blogs are a gift that keep on giving. Long after you’ve written a post you’ll reap the rewards of that content.

I’ve listed a few blogging platforms although my favorite is WordPress. It’s simple to update. If you can use Microsoft Word, you can use WordPress. Talk with the guys in your IT department about implementation.

As business owners you certainly wear lots of hats. Finding time to manage social media and digital marketing may be one hat too many. Where do you find the time? It’s a team effort. Look for subject matter experts within your organization that can contribute on a regular basis. Find employees that are active on social media. But make sure you put a social media policy in place to guide them on what is acceptable. What works for their personal Facebook account isn’t always what’s best for a corporate account. And be sure to make it a habit. Check your accounts first thing in the morning. Get in a routine.

Now that you have some pieces in place it is extremely important to listen. If you’re going to be involved you need to participate. This means knowing when a question has been posted about your company. Don’t let it sit for 2 or 3 days. Answer the question. You’ll know it’s out there if you take the time to listen and monitor your accounts.

I’ve listed a few tools to help manage your social media efforts. All of them are cloud based tools to allow you to manage from multiple devices from any location with internet access. Be sure to check out Bit.ly. It allows you to take a really long URL and make it tiny. You also have the ability to track where clicks are coming from and where your links are being shared.

Be sure to reach out if you have any questions. There are a couple more slides with additional tools and an example of how search engines return social media channels in search results.

13 Stats You Should Know about Instagram (2013 Edition)

A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

Facebook Launches Replies for Pages. Comments, Replies, Oh My.

Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

Source 1

Source 2

10 Things Business Should Know About Twitter (2013 Edition)

Twitter has been around for 7 years now. It’s weird to say “I remember when” when it comes to something like Twitter. As different as it is today from it’s original concept, Twitter has changed the way many of us communicate and share information.

In honor of Twitter’s 7th Birthday here are 10 Things Business Should Know About Twitter (2013) Edition:

1.  Twitter sees 400 million tweets per day (2012 saw 340 million)  Source

2.  55% of Twitter users are female   Source

3.  36 minutes is the average amount of time spent on Twitter   Source

4.  Twitter has 500 million registered users. 140 million are in the US.  Source

5.  28% of African American use Twitter. 13% use Twitter daily (technically 2 stats but…)  Source

6.  16% of Internet users say they use Twitter  Source

7.  Mobile users are 78% more likely to Retweet a brand  Source

8.  1 in 3 Twitter users tweet about TV  Source

9.  3 out of 10 people watch a TV show after discovering it on Twitter  Source

10.  39% of users exposed to a retailers tweet made a purchase  Source

I joined Twitter in December of 2008 as @3sixteenweb (now @bjstrawter). My life has never been the same. Here is my first tweet:

Do you remember what your first tweet was?

Facebook for Business: Customizing Your Page

Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page.

Facebook gives you the ability to:

  • Add custom apps
  • Customize App Photos
  • Add a Cover Photo
  • Change your profile picture
  • Change the information in your About section
Custom Apps and Custom App Photos

There are plenty of tutorials on adding custom apps, do a Google search and you’ll certainly find a plethora of selections. Adding a custom app for Twitter or blogs posts is fairly straight forward so we won’t cover that here. You do however have the ability to swap out the default image for apps. You can also swap app positions.

1.  Hover over the app

2.  Click on the pencil at the top right

3.  Select “Edit Settings”

4.  Select “Change” on Custom Tab Image

5. Upload new Image

6. Give Custom Tab a Name

7.  Save (all done!)

 

Cover Photos

 

The default size for cover photos is 399 pixels wide. Your image at minimum needs to be this size. The dimensions for cover photos are 851 pixels wide by 315 pixels tall. You’ll may also get better quality by using a PNG file.

If your image is smaller than the dimensions listed it will get stretched to the appropriate size which can have an effect on quality.  You’ll also have the option of re-positioning photos if they are larger than the default size.

1. Go to your page

2. Hover over your cover

3. Click the pencil at the bottom righ of your cover

4. Pick on of the options from the pop-up menu

5. Save your changes

 

Profile Photo 

 

Profile photo’s are important not just because it’s the first thing that visitors see, it’s also what show’s in the newsfeed every time you make a new post. Make sure you adjust your design accordingly. Profile photo dimensions are 160 pixels by 160 pixels.

 

Customizing the About Section  Under your Profile Picture

You can edit the about section anytime you like, however, you cannot choose what fields are displayed there. It varies depending on what type of page (category) you have. An example would be a restaurant will show price range, address and phone number while an musicians page shows the About field of the Page’s basic information.

 

 

 

Facebook for Business: Facebook Page vs. Personal Profile

When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles.

Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service.

Personal timelines:

[o_list][li]Timelines are for individual, non-commercial use. [/li] [li]Timelines represent individual people and must be held under an individual name. [/li] [li]You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.[/li] [/o_list]

 

Facebook Pages:

[o_list][li]Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity. [/li] [li]Pages are managed by admins who have personal timelines[/li] [li]Pages are not separate Facebook accounts and do not have separate login information from your timeline.[/li] [li]Pages provide insights to help admins understand how people are interacting with the Page. [/li] [li]You can like a Page to see updates in your news feed about brands you care about.[/li] [/o_list]

 

What’s the Big Deal?

Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. You’ll lose all of your pictures, posts, and friends in the process. All the hard work is gone. We know this to be true because it happened to a client prior to coming on board with us. 3,000+ friends gone.

Why do people do it?

Building a following isn’t easy. By using a personal profile companies send out mass friend request. It’s an attempt to get around the need to run ads or actually engage to build a page.

I’m Guilty What do I Need to Do?

First things first, you admitted it. Now you can go about making things right.  You’ll need to convert your personal page to a Facebook page. Facebook will transfer your current profile picture and add all your friends and followers as people who like your page. You account username will become the username of the page. You’ll have the option to create a new page name if you like.

No other content (images, videos, etc) will be carried over, so make sure you download your Facebook history. From here you’ll be able to rebuild your page (contact us if you need help doing this).

Beware, once you convert your personal account to a Facebook you cannot reverse it. So it’s extremely important that you remember to download your history.

I’m Creating my First Page. Where do I go?

You want to start out right by visiting the Create a Page section on Facebook.

 

 

 

Foursquare creates Michigan “City Pages”

Foursquare continues to roll out the updates. First they updated the mobile app, now they’ve added Foursquare City Pages. Using data from the 3 billion check ins Foursquare has created “city pages” for hundreds of cities worldwide. Locally they’ve created city pages for:

Categories

The pages are well put together, listing the top rated places broken down by categories of Food, Nightlife, Things to Do, and Top Sights and Landmarks. Each section is then broken down further into types of restaurants (American, Breweries) or bar (lounges, dive).

Specials and Events

Another added feature is a list of places with Foursquare specials. At a glance you see what business are offering specials in your area. Events are nicely listed underneath and it looks as if there is some integration with 3rd party software here as well.

It looks as if Foursquare is building off it’s Best of Guide from 2012. You may remember seeing the page for the Metro Detroit Area.

Not sure what the plans are for mobile as the page doesn’t seem to be optimized (responsive) for different screen sizes. In the meantime it’s perfect for travelers and first time visitors to the cities listed.

What do you think of the new pages?

 

 

How Facebook News Feeds Changes Affect Business Pages

With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”

Our response? Great question.

As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.

1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3.  You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4.  App integration will show larger complete images of what your fans like.

While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.

You can download the PDF here at Short Stack.

 

 

Supersonic. Foursquare adds tap and hold check-in

With it’s latest update Foursquare has added tap and hold check-ins to allow users to quickly check-in. With each update Foursquare looks to be working towards simplifying the check in process so you can get back to your date or night out with friends.

How it works

When you tap the check in button and see a list of places, just press and hold the place you’re at. You’ll see a green bar glide across the top of the screen and that’s it, you’re checked in. How cool is that? The instant check in.

TIP: You can also long press the blue button at the top of the screen when the app opens.

What about Photos?

For those who are a bit old-fashioned you still have the ability to check in the old way. Nothing changes here, add a photo, some text, tag your friends.

I like how Foursquare is making it easier to check in. The new feature is a great example of increasing the quality of user experience by reducing the number of steps the user is required to complete a goal.

Source: Foursquare 

 

 

Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business.

I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations.

forums plural of fo∙rum (none)  1. A meeting or medium where ideas and view on a particular issue can be exchanged.  2. An internet message board

 

1.  Forums are Niche

Sure there are forums that are wide reaching, but the majority of forums are specific to an industry, topic (photography, motherhood, business), group. Which leads us to:

2.  Get backlinks from relevant websites

Getting back links is good for Search Engine Optimization. One advantage to being a forum member is the ability to create a signature that links back to your website. There may also be a minimum requirement of posts before you can add a signature. Each forum is different. Some have a no-follow rule (tells Google not to follow the link), you’ll need to check the forums terms of service to see how they handle back-links.

 3.  Pick a Good Username

Try to avoid names like PinkyStar8047. Especially if it’s a business forum. Consider using your business or your real name. And be sure to add an avatar. Other users are more likely to interact with you vs. a logo. That being said, a logo is still fine just make sure you take the time to re-size it and that it identifies with your brand.

4.  Introduce Yourself

Most forums have a thread that allows you to introduce yourself to the other members. Take advantage of this as the more active members will generally take the time to welcome you. Let them know what that your goal is to contribute to the community. Don’t try to sell anything here. It will get you banned.

5.  Observe the Natives

Don’t be “that guy”, the one who jumps in to a conversation simply to get several posts so you can add your signature. See how the other members interact with one another to better understand the community you joined. It will help you figure out who the influential members are and allow you to fit in faster.

6.  Give to get

Don’t just be a lurker. The more involved you are the better the community is as a whole. You get to build relationships all while promoting your business. Win/Win.

When you’re ready to make the leap look for forums that are active or overrun with spam. Of note: Try to avoid one hosted by a competitor.  Even if you decide not to do the whole forum marketing thing, forums are worth considering for market research. You can find a wealth of information ranging from customer satisfaction to areas in the marketplace that need to be filled.

 

 

5 Things Your Local Business Needs to Know about Facebook Graph Search

Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and things on Facebook.

This is great for local business because if you’re a Page or place, you and the content you share can appear in search results based on the information you have shared.

So if you’re a local business who has been active on Facebook with an abundance of content and fans you’re sitting in a good spot right now.  If not, you have some work to do.

Here are five things you need to know about Facebook Graph Search:

1.  Make sure your Place or Page is up to date.

This includes your name, categories, vanity url, and any information you’ve placed in the About section (address, phone number, etc). Facebook uses this information to help users find your business.

2.  Be Engaging

This is a rule that never changes. Facebook has rewarded those pages who have the most engaged fans by showing them more often in the news feed. Nothing has changed here when it comes to search. Results will be ordered based on the strength of a users relationship. Places and pages that are most popular with a persons friends and connections will show first.

3.  Photo Resolution is Larger

Be sure to upload at least a 620×620 pixel resolution profile photo.  Don’t be lazy here by simply uploading your logo. Take the 10 minutes to customize it size. This will be one of the first impressions those searching will have of your business.

4.  Share Photos and Videos

Photos tend to have a good shelf life on Facebook. What you share on your page will be available for photo and video-related searches.

5.  There is no time like the present

Facebook started rolling out the Graph Search on January 15th to a small set of users so you have time to get things together. As with most things, those that do the work will be rewarded.

Are you ready?