Why Brands Won’t Get Free Lunch on Facebook in 2015

The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay up. If you want your followers to see your promotional posts in 2015, you better set budget aside for Paid Social.

We don’t go on Facebook to buy stuff
It’s taken some time for brands to understand this, but Facebookers aren’t there actively looking to buy your product. We go on Facebook to connect with friends, family and people we’ve met throughout our lifetime.

Customers choose Facebook as the fourth platform to be marketed to with a relevant offer. They prefer email, mail and mutual connection in that order(according to Hubspot’s Social Lifecycle Survey:Consumer Insights to Improve Business survey). Sales do happen, but they are not the primary goal of Facebook as a platform. To stay competitive on Facebook, brands need to entertain, inform and provide service(utility), otherwise their content will quickly disappear from the newsfeed. Many brands are still struggling with monitoring, listening to their customers and responding in a timely manner.

1

You need to be on Facebook

Facebook has been a headache with its diminishing organic reach and shaky ROI over the years, so why do we bother with it? Can’t we just get up and leave?

No, says Hubspot’s data. Because your customers are there.

2
Increasing number of consumers expect brands to be active on at least three Social Media platforms and Facebook is one of them.
-95% of Millennials expect brands to have a Facebook presence
-87% of Gen X’ers (30- to 44-year-olds)
-70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page(source)
Additionally, being active on social helps your brand sell. 73% of the respondents said that they would be more likely to purchase from a brand that responds on social.

Rent vs Owned Audience (Hat Tip to Avinash)
Increasingly we are seeing the need to build up our OWNED properties. Our websites, our blogs. Properties that we have control of. Properties that won’t diminish in reach because of somebody else’s policy change. Your audience on Twitter and Facebook is RENTED and the landlords can change the rules any time they feel like. Monetizing on your followers has always been Facebook’s endgame, it was just a matter of how and when.

3
You can Cry about it OR You can Dance about it
Let’s face it, this isn’t the end of the world. Social media has never really been free. There was always a cost, now you’re just shifting that cost to something that has definitive ROI. You can track clicks, impressions and conversions. All that stuff that you’re used to. Facebook is an advertising platform which provides a highly targeted audience for a great value. In the meantime you can start building out your OWNED properties like your website and blog, just in case the rent becomes too damn high in the future.

4

 

Rolling with the Punches: How staying agile will make you a better digital marketer

Digital Marketing blog postRolling with the Punches: How staying agile will make you a better digital marketer
The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give access to their landing page and website. My hope is that the lessons that I learned will help you too.

All the players were on the field: our search ads were driving relevant traffic, social media was tuned in for customer service and our display ads were ready for retargeting, but when the time came to score, we couldn’t convert. It was devastating. The sign-up process on the client website was messy and made the customer jump through too many hoops. It was like driving the ball towards the goal and passing it back and forth between players without actually scoring. The unforgiving truth about the success of digital campaigns is that all of the parts need to work together or whole the campaign may fail. Your website, landing page, email, digital ads and social media must play as a team to guide the customer to the desired goal.
Key Takeaways: Identify your final goal and understand how all of the digital elements fit together to achieve it.

At the end of each round, listen to your analytics
The first round was shaky, but the fight wasn’t over. We got back on our feet by reviewing the data and gathering insights of the campaign so far. We initially divided our budget between social, digital and display, but the data clearly pointed in the direction of Facebook ads. We shifted the budget to Facebook ads and saw a spike in positive conversions.  Unlike TV and Radio, digital ads allow for instant feedback on the campaign performance and the ability to shift the budget to the segments that are performing better.
Key Takeaway: Listen to your analytics – they will show you where the opportunities are.

When in doubt get back to basics
Everything goes back to simplicity: you must make the customer journey easy. The easier it is the more likely they’ll make it to the end. Every clickthrough, bad landing page and extra fields they need to fill out works against you. As more data came in, we could easily see where the target traffic came from, what they clicked on, and where we lost them.  All the traffic and attention we bought to the website was met with an obstacle: the client-ran website. It was full of annoying pop-ups, long registration forms and no onboarding process for new clients.  It was like putting in the hard work and having your opponent on the ropes only to step away without finishing the fight.
Key Takeaways: If the conversion process is broken no amount of ad traffic, Facebook likes or blog posts will fix that.  Your website and landing page needs to be designed with the customer in mind.

Reviewing the Tape
In sports, reviewing the tape refers to watching video of your past performance to look for opportunities to improve. Looking back at this campaign I wish we would have started with a smaller project to gain more trust with the client so we could work better as a team.
Key Takeaway: Never walk away without learning something new from the project.

Pinterest Promoted Posts for Business

What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable.

Pinterest has come a long way, baby.

Did you know that Pinterest for business is on the rise, and can bring more referral traffic than Twitter, and more leads than Google+ and LinkedIn combined?

Pinterest is a creative way to promote your business and reach a market that is already interested in what your business offers.

Pinterest Promoted Posts

Pinterest recently announced that they would be experimenting with “Pinterest promoted pins”.  These pins are tastefully placed in areas that users explore, and have special “promoted” labels that indicate which business is being spotlighted, and how the users can find out more.

Pinterest has committed to making these promoted pins transparent, relevant, and tasteful, with no flashy banners or pop-up ads.  Pinterest has always been open to feedback from its users, and these promoted pins are no exception;  they are constantly changing to meet the needs of their users.

So, now what?

  • Use the tools.  Pinterest’s analytics help you track what’s happening and who you are reaching.
  • Add the “Pin It” button to your products so people can share your stuff.
  • “Rich Pins” are ways to add extra information about your products to give consumers more information about what you have to offer.
  • Understand the brand guidelines of Pinterest, and use the logo and badges to let people know that you are active on Pinterest.
  • Research what your clients are pinning, and be sure to follow other relevant businesses.  Be social!

See what Pinterest can do for your business, and as they say, things could get Pinteresting!

AWRF Social Media Presentation 2013

AWRF Social Media Presentation 2013

When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids back to school pictures.”

What we forget is that social media is really nothing new. It’s something we’ve done since the days of AOL, America Online. Don’t you remember the 500 hour free cds and usernames like Kitty 902010? It’s really just a fancy way of describing how we communicate on the internet.

We know that Social Media isn’t going away. It’s the #1 activity on the web and when we pull out our cell phones, 91% of us are using them for social media related activities.

Here is a great example of the larger role mobile plays in our day to day lives. This is a picture of St. Peters Square in 2005. Nothing really to write home about. Fast forward to 2013 and you’ll notice nearly every person has a mobile device to capture the moment. But they aren’t just capturing the moment for their personal collection. They are sharing the moment in real-time on Facebook, YouTube, and Twitter. It’s what we call the real-time web.

So as business owners how do we take advantage of social media? With all that we have going on where do we start?

It begins with your website. Think of your website as your hub. Everything that you do should revolve around getting traffic back to your website. Facebook is not your website. Your activities on social media are the spokes that drive traffic back to your site.

Now if it’s been a little while since you’ve updated your website it may be time for a makeover. Sure we get busy, but we need to think of our website as our business card on the web. It’s the first impression we give when someone is researching our company. And with keeping mobile in mind it’s even more important that we take a mobile first stance to our design. What we like to call responsive. Responsive design allows your website to resize to fit whatever device someone may be using whether it be an iPhone, tablet, or desktop computer.

An example of recent redesign is the AWRF.org website. We wanted to put the social icons at the top for a couple of reasons. Number one was to share with people where they can find and two to let the search engines know what social media sites are connected to us. This way when someone searches out your company Google can return the social media sites as relevant results.

We also added an image that would quickly give a visitor an idea of what the website was about. You have roughly five seconds when someone visits your website to before they give up and leave.

Finally we made sure to have a clear call to action telling the visitor what we wanted them to do. All of these items were above the fold. Meaning when you visit from a desktop you can see all three items.

Now that we have our website in order we need a way to measure our efforts. It doesn’t make sense to put in all the work without understanding the return. One of my favorite tools is Google Analytics. Mostly because it’s free but also because it gives you great insights to how people are visiting your website and if the content you are sharing is working.

You can see how many people have visited your website. What country, state or city they came from. The amount of time they’ve spent on your site. All of this data will help you to understand how people are using your website. Don’t trust my word on going mobile, let the data guide you.

So we have our website in order and a way to measure our efforts. How do we choose a social network? It starts with connecting the dots with our traditional marketing goals. Who are the people we are trying to reach? Where do they spend their time? With over 200 social networks it can be overwhelming. Don’t forget forums they are great for niche communities and discovering conversations that can’t be found on more traditional networks.

Let’s talk a bit about blogging. Blogs are great way to easily update your static websites. For those who are a bit leary about the pressure to update often because of the name blog can name it something like news.

What are some of the things you can talk about? Stories of employees volunteering or doing good in the community. An employee spotlight. Share your company milestones. Customer stories and testimonials are great options. What about your frequently asked questions. Certainly you have customers that reach out with same questions over and over. Make them short blog posts. Blogs are a gift that keep on giving. Long after you’ve written a post you’ll reap the rewards of that content.

I’ve listed a few blogging platforms although my favorite is WordPress. It’s simple to update. If you can use Microsoft Word, you can use WordPress. Talk with the guys in your IT department about implementation.

As business owners you certainly wear lots of hats. Finding time to manage social media and digital marketing may be one hat too many. Where do you find the time? It’s a team effort. Look for subject matter experts within your organization that can contribute on a regular basis. Find employees that are active on social media. But make sure you put a social media policy in place to guide them on what is acceptable. What works for their personal Facebook account isn’t always what’s best for a corporate account. And be sure to make it a habit. Check your accounts first thing in the morning. Get in a routine.

Now that you have some pieces in place it is extremely important to listen. If you’re going to be involved you need to participate. This means knowing when a question has been posted about your company. Don’t let it sit for 2 or 3 days. Answer the question. You’ll know it’s out there if you take the time to listen and monitor your accounts.

I’ve listed a few tools to help manage your social media efforts. All of them are cloud based tools to allow you to manage from multiple devices from any location with internet access. Be sure to check out Bit.ly. It allows you to take a really long URL and make it tiny. You also have the ability to track where clicks are coming from and where your links are being shared.

Be sure to reach out if you have any questions. There are a couple more slides with additional tools and an example of how search engines return social media channels in search results.

13 Stats You Should Know about Instagram (2013 Edition)

A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

Facebook Launches Replies for Pages. Comments, Replies, Oh My.

Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

Source 1

Source 2

10 Things Business Should Know About Twitter (2013 Edition)

Twitter has been around for 7 years now. It’s weird to say “I remember when” when it comes to something like Twitter. As different as it is today from it’s original concept, Twitter has changed the way many of us communicate and share information.

In honor of Twitter’s 7th Birthday here are 10 Things Business Should Know About Twitter (2013) Edition:

1.  Twitter sees 400 million tweets per day (2012 saw 340 million)  Source

2.  55% of Twitter users are female   Source

3.  36 minutes is the average amount of time spent on Twitter   Source

4.  Twitter has 500 million registered users. 140 million are in the US.  Source

5.  28% of African American use Twitter. 13% use Twitter daily (technically 2 stats but…)  Source

6.  16% of Internet users say they use Twitter  Source

7.  Mobile users are 78% more likely to Retweet a brand  Source

8.  1 in 3 Twitter users tweet about TV  Source

9.  3 out of 10 people watch a TV show after discovering it on Twitter  Source

10.  39% of users exposed to a retailers tweet made a purchase  Source

I joined Twitter in December of 2008 as @3sixteenweb (now @bjstrawter). My life has never been the same. Here is my first tweet:

Do you remember what your first tweet was?

Facebook for Business: Customizing Your Page

Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page.

Facebook gives you the ability to:

  • Add custom apps
  • Customize App Photos
  • Add a Cover Photo
  • Change your profile picture
  • Change the information in your About section
Custom Apps and Custom App Photos

There are plenty of tutorials on adding custom apps, do a Google search and you’ll certainly find a plethora of selections. Adding a custom app for Twitter or blogs posts is fairly straight forward so we won’t cover that here. You do however have the ability to swap out the default image for apps. You can also swap app positions.

1.  Hover over the app

2.  Click on the pencil at the top right

3.  Select “Edit Settings”

4.  Select “Change” on Custom Tab Image

5. Upload new Image

6. Give Custom Tab a Name

7.  Save (all done!)

 

Cover Photos

 

The default size for cover photos is 399 pixels wide. Your image at minimum needs to be this size. The dimensions for cover photos are 851 pixels wide by 315 pixels tall. You’ll may also get better quality by using a PNG file.

If your image is smaller than the dimensions listed it will get stretched to the appropriate size which can have an effect on quality.  You’ll also have the option of re-positioning photos if they are larger than the default size.

1. Go to your page

2. Hover over your cover

3. Click the pencil at the bottom righ of your cover

4. Pick on of the options from the pop-up menu

5. Save your changes

 

Profile Photo 

 

Profile photo’s are important not just because it’s the first thing that visitors see, it’s also what show’s in the newsfeed every time you make a new post. Make sure you adjust your design accordingly. Profile photo dimensions are 160 pixels by 160 pixels.

 

Customizing the About Section  Under your Profile Picture

You can edit the about section anytime you like, however, you cannot choose what fields are displayed there. It varies depending on what type of page (category) you have. An example would be a restaurant will show price range, address and phone number while an musicians page shows the About field of the Page’s basic information.

 

 

 

Facebook for Business: Facebook Page vs. Personal Profile

When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles.

Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service.

Personal timelines:

[o_list][li]Timelines are for individual, non-commercial use. [/li] [li]Timelines represent individual people and must be held under an individual name. [/li] [li]You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.[/li] [/o_list]

 

Facebook Pages:

[o_list][li]Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity. [/li] [li]Pages are managed by admins who have personal timelines[/li] [li]Pages are not separate Facebook accounts and do not have separate login information from your timeline.[/li] [li]Pages provide insights to help admins understand how people are interacting with the Page. [/li] [li]You can like a Page to see updates in your news feed about brands you care about.[/li] [/o_list]

 

What’s the Big Deal?

Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. You’ll lose all of your pictures, posts, and friends in the process. All the hard work is gone. We know this to be true because it happened to a client prior to coming on board with us. 3,000+ friends gone.

Why do people do it?

Building a following isn’t easy. By using a personal profile companies send out mass friend request. It’s an attempt to get around the need to run ads or actually engage to build a page.

I’m Guilty What do I Need to Do?

First things first, you admitted it. Now you can go about making things right.  You’ll need to convert your personal page to a Facebook page. Facebook will transfer your current profile picture and add all your friends and followers as people who like your page. You account username will become the username of the page. You’ll have the option to create a new page name if you like.

No other content (images, videos, etc) will be carried over, so make sure you download your Facebook history. From here you’ll be able to rebuild your page (contact us if you need help doing this).

Beware, once you convert your personal account to a Facebook you cannot reverse it. So it’s extremely important that you remember to download your history.

I’m Creating my First Page. Where do I go?

You want to start out right by visiting the Create a Page section on Facebook.

 

 

 

Foursquare creates Michigan “City Pages”

Foursquare continues to roll out the updates. First they updated the mobile app, now they’ve added Foursquare City Pages. Using data from the 3 billion check ins Foursquare has created “city pages” for hundreds of cities worldwide. Locally they’ve created city pages for:

Categories

The pages are well put together, listing the top rated places broken down by categories of Food, Nightlife, Things to Do, and Top Sights and Landmarks. Each section is then broken down further into types of restaurants (American, Breweries) or bar (lounges, dive).

Specials and Events

Another added feature is a list of places with Foursquare specials. At a glance you see what business are offering specials in your area. Events are nicely listed underneath and it looks as if there is some integration with 3rd party software here as well.

It looks as if Foursquare is building off it’s Best of Guide from 2012. You may remember seeing the page for the Metro Detroit Area.

Not sure what the plans are for mobile as the page doesn’t seem to be optimized (responsive) for different screen sizes. In the meantime it’s perfect for travelers and first time visitors to the cities listed.

What do you think of the new pages?

 

 

How Facebook News Feeds Changes Affect Business Pages

With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”

Our response? Great question.

As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.

1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3.  You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4.  App integration will show larger complete images of what your fans like.

While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.

You can download the PDF here at Short Stack.

 

 

Supersonic. Foursquare adds tap and hold check-in

With it’s latest update Foursquare has added tap and hold check-ins to allow users to quickly check-in. With each update Foursquare looks to be working towards simplifying the check in process so you can get back to your date or night out with friends.

How it works

When you tap the check in button and see a list of places, just press and hold the place you’re at. You’ll see a green bar glide across the top of the screen and that’s it, you’re checked in. How cool is that? The instant check in.

TIP: You can also long press the blue button at the top of the screen when the app opens.

What about Photos?

For those who are a bit old-fashioned you still have the ability to check in the old way. Nothing changes here, add a photo, some text, tag your friends.

I like how Foursquare is making it easier to check in. The new feature is a great example of increasing the quality of user experience by reducing the number of steps the user is required to complete a goal.

Source: Foursquare 

 

 

Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business.

I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations.

forums plural of fo∙rum (none)  1. A meeting or medium where ideas and view on a particular issue can be exchanged.  2. An internet message board

 

1.  Forums are Niche

Sure there are forums that are wide reaching, but the majority of forums are specific to an industry, topic (photography, motherhood, business), group. Which leads us to:

2.  Get backlinks from relevant websites

Getting back links is good for Search Engine Optimization. One advantage to being a forum member is the ability to create a signature that links back to your website. There may also be a minimum requirement of posts before you can add a signature. Each forum is different. Some have a no-follow rule (tells Google not to follow the link), you’ll need to check the forums terms of service to see how they handle back-links.

 3.  Pick a Good Username

Try to avoid names like PinkyStar8047. Especially if it’s a business forum. Consider using your business or your real name. And be sure to add an avatar. Other users are more likely to interact with you vs. a logo. That being said, a logo is still fine just make sure you take the time to re-size it and that it identifies with your brand.

4.  Introduce Yourself

Most forums have a thread that allows you to introduce yourself to the other members. Take advantage of this as the more active members will generally take the time to welcome you. Let them know what that your goal is to contribute to the community. Don’t try to sell anything here. It will get you banned.

5.  Observe the Natives

Don’t be “that guy”, the one who jumps in to a conversation simply to get several posts so you can add your signature. See how the other members interact with one another to better understand the community you joined. It will help you figure out who the influential members are and allow you to fit in faster.

6.  Give to get

Don’t just be a lurker. The more involved you are the better the community is as a whole. You get to build relationships all while promoting your business. Win/Win.

When you’re ready to make the leap look for forums that are active or overrun with spam. Of note: Try to avoid one hosted by a competitor.  Even if you decide not to do the whole forum marketing thing, forums are worth considering for market research. You can find a wealth of information ranging from customer satisfaction to areas in the marketplace that need to be filled.

 

 

5 Things Your Local Business Needs to Know about Facebook Graph Search

Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and things on Facebook.

This is great for local business because if you’re a Page or place, you and the content you share can appear in search results based on the information you have shared.

So if you’re a local business who has been active on Facebook with an abundance of content and fans you’re sitting in a good spot right now.  If not, you have some work to do.

Here are five things you need to know about Facebook Graph Search:

1.  Make sure your Place or Page is up to date.

This includes your name, categories, vanity url, and any information you’ve placed in the About section (address, phone number, etc). Facebook uses this information to help users find your business.

2.  Be Engaging

This is a rule that never changes. Facebook has rewarded those pages who have the most engaged fans by showing them more often in the news feed. Nothing has changed here when it comes to search. Results will be ordered based on the strength of a users relationship. Places and pages that are most popular with a persons friends and connections will show first.

3.  Photo Resolution is Larger

Be sure to upload at least a 620×620 pixel resolution profile photo.  Don’t be lazy here by simply uploading your logo. Take the 10 minutes to customize it size. This will be one of the first impressions those searching will have of your business.

4.  Share Photos and Videos

Photos tend to have a good shelf life on Facebook. What you share on your page will be available for photo and video-related searches.

5.  There is no time like the present

Facebook started rolling out the Graph Search on January 15th to a small set of users so you have time to get things together. As with most things, those that do the work will be rewarded.

Are you ready?