You have a fabulous idea for an online business. You’ve done your due diligence by researching the need, target market, and even had the “talk”. You know, the “if only 10 people buy per day, that’s like and extra $2 grand a month” talk.
If only it were that easy.
Build It and They Will Come
Unless blessed already large, built in customer base, launching a website will generally get you crickets (nada). Simply putting up a website these days is not enough. If you want to increase your exposure, you’ve got some work to do.
Search Engine Marketing
Different than Search Engine Optimization (SEO), search engine marketing is the process of buying digital advertising for the sole purpose of driving traffic. Works wonders when you’re just starting out. You can serve relevant targeted ads based on location. For example I could target someone searching for “SEO Services” within 20 miles of Grand Rapids, Michigan. This would show my ad to anyone typing that search into Google, Yahoo, or Bing (if that’s where I advertise). Just be sure to set a budget. SEM can get extremely expensive if you dont’ watch it carefully.
Search Engine Optimization
If you’re going to do Search Engine Marketing, it’s important to know that SEO (search engine optimization) plays a role in the cost of advertising. The more optimized your landing page (the place people land when they click you ad) the lower your overall
cost per click will be. An example: A page on your site sells manly man soap. You decide to serve up ads for anyone searching your competitor. Nothing illegal about it, although this will cost your more on average than if you targeted individuals searching “manly man soap”.
Also make sure that the pages of your website are optimized. Does every page have a title? Keywords? Description? You can check by right clicking the mouse and selecting “view source” (See image below. It’s missing keywords and description)
Social Media Marketing
Social media has come a long way since the early days. Companies now understand that less is more. You already know your target market, now figure out where they spend their time online. This could be forums, Twitter, Facebook, a blog, all of the above or or a combination of a few.
It’s really easy to get lazy here. Don’t just follow random people. Be intentional. Follow people in your area. In your target market. While it takes time in the beginning. You WILL reap the benefit in the long haul.