Pinterest your way to more clicks, email subscribers & sales

Businesses use social media platforms like Facebook and Twitter to connect with their audiences and promote services, but over the years Pinterest has grown to become a powerful search platform to further target audiences before they make a purchase.

According to Pew Research Center, only 29% of U.S. adults use Pinterest but learning how to maximize and best use this platform can be key to an increase in clicks, email subscribers and sales.

Pinterest is commonly used to browse around for something to use in the future, narrow down ideas or find something specific. Today, businesses are taking advantage of what pinners are using Pinterest for to better promote their services.

Be prepared

Before you dive into using Pinterest, it’s important to have a marketing plan in place to ensure this is the best direction to go. The plan should focus on how the business is going to use Pinterest to increase traffic, email subscribers and clicks. Take into consideration what topics to focus on and turn them into boards, featuring related pins.

Pinterest uses boards to gather pins and businesses can use this to showcase their products and help consumers find exactly what they are looking for.

Do your research to maximize reach

When you have an idea of what topics you want to feature, think about your target market and research what keywords for search perform best.  Step into the shoes of the audience and determine what terms they use when searching for your product.

For example, if your business is all about social media, your pins should feature social media tips, email marketing, tips to improve branding and more.  Keywords should also relate to social media, marketing, strategy and more.

Pinterest is for more than ideas

Wpromote, a full service digital marketing agency in California, uses Pinterest to create campaigns to expand their reach. According to Pinterest, this agency wanted to expand their clients’ reach with a lower cost per action.  People use Pinterest to not only scroll through content, but to plan purchases.

“We’ve found that people on Pinterest are more actively trying to plan or make a purchase than on other platforms. Being able to reach them when they’re in that mindset is a primary driver for the strong performance we’re seeing.” – Ashley Talley, Wpromote Account Director

 

With the use of Promoted Pins, their campaigns included 40% lower costs per action and 26% lower costs per thousand than other paid channels. They were able to reach new customers via Pinterest at a much lower cost than other paid channels.

Use eye-catching imagery

Along with using keywords and taking advantage of Promoted Pins, design plays a part in getting more people interested in your Pinterest.

Taking the time to design beautiful and striking graphics, focusing on the layout and creating useful pin descriptions are a few design ways to help increase traffic to your website. Using design tools like Canva, Crello and Adobe Photoshop can help to create impactful images.

As Pinterest expert Peg Fitzpatrick said, you want to maximize your efforts and create content that inspires, teaches and visually appearing to gain the attention of the audience.

Eye-catching images within your pins can make or break your business. The better the image used, the more clicks, traffic to website and email subscribers you can potentially have.  Preparing a style guide with brand colors, fonts and logos can help plan out your Pinterest layout easily.

We can help you plan how to use Pinterest to increase traffic, gain more email subscribers and improve sales. Contact us!

 

Pinterest Promoted Posts for Business

What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable.

Pinterest has come a long way, baby.

Did you know that Pinterest for business is on the rise, and can bring more referral traffic than Twitter, and more leads than Google+ and LinkedIn combined?

Pinterest is a creative way to promote your business and reach a market that is already interested in what your business offers.

Pinterest Promoted Posts

Pinterest recently announced that they would be experimenting with “Pinterest promoted pins”.  These pins are tastefully placed in areas that users explore, and have special “promoted” labels that indicate which business is being spotlighted, and how the users can find out more.

Pinterest has committed to making these promoted pins transparent, relevant, and tasteful, with no flashy banners or pop-up ads.  Pinterest has always been open to feedback from its users, and these promoted pins are no exception;  they are constantly changing to meet the needs of their users.

So, now what?

  • Use the tools.  Pinterest’s analytics help you track what’s happening and who you are reaching.
  • Add the “Pin It” button to your products so people can share your stuff.
  • “Rich Pins” are ways to add extra information about your products to give consumers more information about what you have to offer.
  • Understand the brand guidelines of Pinterest, and use the logo and badges to let people know that you are active on Pinterest.
  • Research what your clients are pinning, and be sure to follow other relevant businesses.  Be social!

See what Pinterest can do for your business, and as they say, things could get Pinteresting!