Facebook for Business: Customizing Your Page

Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page.

Facebook gives you the ability to:

  • Add custom apps
  • Customize App Photos
  • Add a Cover Photo
  • Change your profile picture
  • Change the information in your About section
Custom Apps and Custom App Photos

There are plenty of tutorials on adding custom apps, do a Google search and you’ll certainly find a plethora of selections. Adding a custom app for Twitter or blogs posts is fairly straight forward so we won’t cover that here. You do however have the ability to swap out the default image for apps. You can also swap app positions.

1.  Hover over the app

2.  Click on the pencil at the top right

3.  Select “Edit Settings”

4.  Select “Change” on Custom Tab Image

5. Upload new Image

6. Give Custom Tab a Name

7.  Save (all done!)

 

Cover Photos

 

The default size for cover photos is 399 pixels wide. Your image at minimum needs to be this size. The dimensions for cover photos are 851 pixels wide by 315 pixels tall. You’ll may also get better quality by using a PNG file.

If your image is smaller than the dimensions listed it will get stretched to the appropriate size which can have an effect on quality.  You’ll also have the option of re-positioning photos if they are larger than the default size.

1. Go to your page

2. Hover over your cover

3. Click the pencil at the bottom righ of your cover

4. Pick on of the options from the pop-up menu

5. Save your changes

 

Profile Photo 

 

Profile photo’s are important not just because it’s the first thing that visitors see, it’s also what show’s in the newsfeed every time you make a new post. Make sure you adjust your design accordingly. Profile photo dimensions are 160 pixels by 160 pixels.

 

Customizing the About Section  Under your Profile Picture

You can edit the about section anytime you like, however, you cannot choose what fields are displayed there. It varies depending on what type of page (category) you have. An example would be a restaurant will show price range, address and phone number while an musicians page shows the About field of the Page’s basic information.

 

 

 

Facebook for Business: Facebook Page vs. Personal Profile

When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles.

Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service.

Personal timelines:

[o_list][li]Timelines are for individual, non-commercial use. [/li] [li]Timelines represent individual people and must be held under an individual name. [/li] [li]You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.[/li] [/o_list]

 

Facebook Pages:

[o_list][li]Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity. [/li] [li]Pages are managed by admins who have personal timelines[/li] [li]Pages are not separate Facebook accounts and do not have separate login information from your timeline.[/li] [li]Pages provide insights to help admins understand how people are interacting with the Page. [/li] [li]You can like a Page to see updates in your news feed about brands you care about.[/li] [/o_list]

 

What’s the Big Deal?

Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. You’ll lose all of your pictures, posts, and friends in the process. All the hard work is gone. We know this to be true because it happened to a client prior to coming on board with us. 3,000+ friends gone.

Why do people do it?

Building a following isn’t easy. By using a personal profile companies send out mass friend request. It’s an attempt to get around the need to run ads or actually engage to build a page.

I’m Guilty What do I Need to Do?

First things first, you admitted it. Now you can go about making things right.  You’ll need to convert your personal page to a Facebook page. Facebook will transfer your current profile picture and add all your friends and followers as people who like your page. You account username will become the username of the page. You’ll have the option to create a new page name if you like.

No other content (images, videos, etc) will be carried over, so make sure you download your Facebook history. From here you’ll be able to rebuild your page (contact us if you need help doing this).

Beware, once you convert your personal account to a Facebook you cannot reverse it. So it’s extremely important that you remember to download your history.

I’m Creating my First Page. Where do I go?

You want to start out right by visiting the Create a Page section on Facebook.

 

 

 

How To Get your RSS Feeds from Google Reader

Your favorite RSS feed reader is going goodbye and you’ve found a Google Reader alternative, now you need to get your data to make a smooth transition.

Here is a step by step guide along with a nifty video (I guess I really do sound like that).

Step 1 Log in to Google Takout

Step 2 Select “Choose Services”

Step 3 Select Google Reader

 

Step 4 Click on “Create archive” to export your subscriptions as a ZIP file

Step 5 Download your Archive

That’s it! It really is pretty simple once you realize where you need to go. You can also do this directly from Google Reader as well.  Here are the steps:

Step 1 Login to Google Reader

Step 2 Click on the settings gear on the upper right hand side (under your picture)

Step 3 Choose “Import/Export”

Step 4 Click on “Download your data through Takeout”

Follow the steps at the beginning of the post after getting to takeout. Here is the video, just in case:

Photo Credit

Netvibes. The Google Reader Alternative and How to Transition

If you’re a frequent user of Google Reader you’ve probably heard by now that Google is killing off Google Reader effective July 1, 2013.  I won’t use this platform to discuss the merits of Google Reader (it’s awesome) or how important it is (very) to what I do. I won’t even list a bunch alternatives (someone already has).

I will give you the alternative to Google Reader, one that I had long forgotten about. Netvibes.

What is it?

Netvibes was founded in 2005 and has around 4 million active users. They’ve branded themselves as a dashboard, think iGoogle. It’s a dynamic workspace where you can add modules (apps/widgets) that provide information.  A default dashboard looks like this:

Netvibes is free and gives you the ability to see your feed in two different ways. The widget view can be shuffled and re-organized to infinity. If you don’t care for the dashboard look you have the reader view that is similar to what you would see in Google Reader.

Netvibes Reader View

 

 

 

 

 

Netvibes Widget View

 

 

 

 

 

 

With Netvibes you have the ability to integrate any enterprise or web app on to your dashboards. Easily add Twitter, Facebook, RSS, or Search Content.

Adding Feeds

Adding feeds is as simple as entering a website address. Netvibes will do the rest.

 

 

 

Transitioning

If you’re coming from Google Reader, there’s an easy way to import all your existing feeds into Netvibes.

  • Log in to Google Takout
  • Click on “Create archive” to export your subscriptions as a ZIP file
  • Unzip the saved file to your desktop
  • Go to Netvibes, click on “Add content” then “OPML: Import”, “Choose File” and select the “subscriptions.XML” file you just unzipped
  • Click on “Import”

 
Expect a few hiccups as they are seeing a sudden increase of signups. I created my account back in 2009 and event that was slowed to a halt yesterday following the announcement from Google. Be patient, this is a solid alternative that I think you’ll enjoy.

Have you found other alternatives to Google Reader?

Visit Netvibes
 

 Image and Content Source