MILO and Me – A Year in Review

Hey friends!

It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here.

A lot has changed in my life, but MILO has always been a constant that I can rely on.
When I started at MILO, we were a group of seven working on the first floor of Junction440. Today we are a team of 11 in our own (super cool) office on the third floor of TechTown. Not only have I grown this past year, but MILO has grown as well. We all are learning by trial and error. The mistakes have made us stronger and we came out better people through some pretty tough situations. Along the way, we lost friends and coworkers, dealt with crises, and became more productive than ever. 

MILO was my big shot to prove I could start my career in the digital marketing world. I found my calling and the amazing people at MILO were there to guide me along the way. This industry is so exciting to me because it’s always changing.

There’s an opportunity to be continuously learning.
Over the past year, I’ve gained many new skills such as working on day-to-day tasks, to interacting with the client, to engaging with our audiences. I learned how to be a successful Social Media Manager. From knowing basically nothing about professional social media management, I now understand the time and dedication it takes to build a brand online. So when I tell people I manage social media all day, they assume they could just as easily do my job. However, I learned from the best. You have to understand the client’s needs while also showing the consumer we are there to support them. 

Now if you know me, you know I love to brag about MILO because we do so many cool and exciting things, it’s hard not to! These bragging rights include the TEDxDetroit event I attended as part of the official social media coverage for the evening. After this night, I knew MILO was going to open doors for me.


I felt as though everything was falling into place.
I also like to brag about the people at MILO. They are incredible. This group welcomed me with open arms, and as soon as they asked what Hogwarts house I was in, I knew I was home.

I’ve made many mistakes and fallen down many times, but these people helped me right back up.
MILO CEO, Billy Strawter Jr. is the best boss I’ve ever had. He has always been so understanding yet also knows when to push me to think outside the box. He understands his people and relates to them, while also leading them toward success. Billy puts us first, his company second, and himself third. I have learned many life lessons from him on how to be strong while also staying dedicated to what you love. Thank you for your continuous support through my journey here. Although, I wouldn’t be the worker I am today without the constant guidance from Head Digital Strategist, Dmitri. He has also pushed me to be creative and has helped me focus on my strengths.

He saw a potential in me and I cannot thank him enough for that.

He has taught me that failing is a part of learning. I have so much respect for him and the work he does. 

I’d also like to give a shoutout to:

Alexus – My seat buddy, I’m so glad you’re here and that we can enjoy each other’s introvert company together. I know we’re kindred spirits. P.S. thanks for plugging in my computer every day.

Cassie – You are incredible, funny, and so talented. I’m honored to be able to work with you and take in all your witty remarks. Don’t ever be afraid to let your personality shine, because it’s dazzling.

Sara – Thank you for always being there to geek out about Harry Potter with me. Also, you’re an amazing designer and I can’t wait to see what you create next. You’re going to do big things.

Saralyn – I applaud you for being the only non-introvert at MILO, that must be rough but you bring out the best in us quiet people.

Jessie – You always take on so much but you handle it all so well. You make your job look easy, which I know it isn’t. Keep on killing the game.

Felicia – What would we do without you? I don’t know how you do it but you have helped MILO run so smoothly I can’t imagine us without you. You are so sweet and down to earth, I’m glad you’re here with us. You always have your positive pants on.

Colleen – I know you’ve only been here for a little while, but I can tell you have got the MILO mood that we’re looking for. I look forward to getting to know you better!

Finally, I just want to say that I am so thankful for MILO. I love it here. The people, the city, the opportunities…it’s more than I could have ever asked for.

I feel like the luckiest person alive because I have a group of people that not only support me but also give me the ability to perfect my skills.
I still have a lot to learn, but MILO will be there to encourage me. Thank you for following me on my journey. Much love from MILO and me.

-Ashley

MILO and Me – A Space Where I Found Myself

Hi friend, I hope you’re having a great day!

So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage for TEDxDetroit, and do what I love – write for all of you. I would have never been able to have these experiences if it wasn’t for MILO.

Attending the 2017 Digital Summit conference at Cobo Center in September was very thought-provoking. Digital Summit says that it “is not only a place for keeping up with the trends, but also for being an active player in their creation.” Over the course of two days, I heard from many interesting people such as Jonah Peretti, the CEO/Co-Founder of Buzzfeed, and Morgan Spurlock, filmmaker and producer of “Super Size Me”. I learned a lot but also realized how much I had already learned at MILO, as I was already familiar with the ideas and topics presented by many of the speakers. I had come a long way in four short months. 

Digital Summit 2017

Another amazing experience I had through my internship at MILO was touring the Google office in Ann Arbor. However, on the day of the tour, Billy [MILO Digital CEO] and Dmitri [MILO Digital Strategist] had to stay back at the office and “put out fires”, so they were unable to join us. Although I was disappointed that I could not share this experience with my entire team, I learned a lot about leadership that day. Sometimes you have to sacrifice the things you want, step up, and take on the challenges facing you – even if that means missing out on opportunities like a private tour of Google. I really enjoyed the tour of the Google office and I hope you enjoy this selfie we took with our tour guide Aashka. 

Google Tour

 

Then later in October, MILO Digital ran the live social media coverage of the TEDxDetroit conference at the Charles H. Wright Museum of African American History. This coverage included Facebook posts, live Tweets, Instagram pictures and creating a Snapchat story, along with engagement across all these channels. I love TED Talks, so being able to attend the event alone would have been incredible, but I also got to help tell TEDxDetroit’s story for the evening. I was in charge of Snapchat and for those of you who know me know, I am a die-hard Snapchat fanatic. The whole evening was so inspiring, listening to local Detroiters speak about their biggest accomplishments, while at that very moment, I was living out my own. 

TEDxDetroit

 

That night TEDxDetroit presenter Alana M. Glass, a sports entrepreneur, said, “sometimes you find your purpose when you’re not even looking,” and I think this encompasses my whole experience with MILO! 

Before I started working here, I hit a very low point in my life. I had just been let go from my previous job, where I was told I wasn’t “up to their standards”. In spite of this setback, that same day that I was let go, I went home in tears, composed an entirely revamped resume and applied to the internship I was introduced to through a guest speaker at school.

When Billy Strawter visited my Organizational Communications class a year ago, I had to write a response to his discussion with us about his company, MILO Digital. The only person that has read this essay was my professor, but I want to share an excerpt with you.

“Strawter’s description of the company he founded was very interesting to me because this is the industry I would like to go into someday. It was very exciting getting to listen to someone who started their own company and how it all works. Hearing the processes at MILO made me feel very hopeful for the future, pushing me toward my ultimate goal of working at a company such as this one.”

Now here I am, almost eleven months later, and I could not thank MILO enough for giving me a space to find myself. I have grown so much over these past few months and feel as though I found my purpose. Not many people can say this, but I love my job! I am truly lucky to be here, writing these words for you. I hope they were worth reading.

-Love, Ashley 

Non-Profit Marketing: Going Digital is now Free

Good news for non-profits. Google Apps, the cloud based productivity suite (think Microsoft Office) from Google. What can you do with Google Apps? The list is long:

Email: Get custom email address using your domain
Calendar: Schedule meetings, share calendars, meeting reminders
Drive: Store documents online, share them, access from anywhere
Docs: Create and share documents in real-time
Sheets: Spreadsheets with real-time editing and charts
Slides: Presentations with the ability to embed videos and real-time sharing

Profit Vs. Nonprofit

For a traditional business you would be looking at $5 per user, per month or $50 for the year. If you have a large non-profit organization, getting this for free could save you hundreds per year. Plus, you no longer need to update software year after year. Google Apps are automatically updated at no charge to your non-profit.

Cut the tether
An issue with many non-profits is the ability to pivot on the fly. Google Apps allows you to do this by cutting the tether to your desk. With mobile, iPhone and Android apps, you now have the ability to work from anywhere. Changes you make on your home computer will look exactly the same when you log-in at your work computer.

Time saver
Work in real-time with your staff. Does this sound familiar? You create a Word document. You email it your boss. Your boss makes corrections then emails it back. You make the changes. Email…you get the point. With Google Docs you can edit in real-time with multiple people having the document open at the same time. In fact you can do this with spreadsheets and presentations as well.

Regardless of where you are, you can do this in real-time. Including different countries.

A change of heart
Google at one point only offered the free version of Google Apps for Nonprofits to those nonprofits with less than 3,000 users. Now, regardless of size you are eligible.


To get started visit Google for nonprofits. We’ve assisted our clients in setting up their accounts with minimal down-time. Google does an excellent job of walking you through.

Description from Google: Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

How To Get your RSS Feeds from Google Reader

Your favorite RSS feed reader is going goodbye and you’ve found a Google Reader alternative, now you need to get your data to make a smooth transition.

Here is a step by step guide along with a nifty video (I guess I really do sound like that).

Step 1 Log in to Google Takout

Step 2 Select “Choose Services”

Step 3 Select Google Reader

 

Step 4 Click on “Create archive” to export your subscriptions as a ZIP file

Step 5 Download your Archive

That’s it! It really is pretty simple once you realize where you need to go. You can also do this directly from Google Reader as well.  Here are the steps:

Step 1 Login to Google Reader

Step 2 Click on the settings gear on the upper right hand side (under your picture)

Step 3 Choose “Import/Export”

Step 4 Click on “Download your data through Takeout”

Follow the steps at the beginning of the post after getting to takeout. Here is the video, just in case:

Photo Credit

Netvibes. The Google Reader Alternative and How to Transition

If you’re a frequent user of Google Reader you’ve probably heard by now that Google is killing off Google Reader effective July 1, 2013.  I won’t use this platform to discuss the merits of Google Reader (it’s awesome) or how important it is (very) to what I do. I won’t even list a bunch alternatives (someone already has).

I will give you the alternative to Google Reader, one that I had long forgotten about. Netvibes.

What is it?

Netvibes was founded in 2005 and has around 4 million active users. They’ve branded themselves as a dashboard, think iGoogle. It’s a dynamic workspace where you can add modules (apps/widgets) that provide information.  A default dashboard looks like this:

Netvibes is free and gives you the ability to see your feed in two different ways. The widget view can be shuffled and re-organized to infinity. If you don’t care for the dashboard look you have the reader view that is similar to what you would see in Google Reader.

Netvibes Reader View

 

 

 

 

 

Netvibes Widget View

 

 

 

 

 

 

With Netvibes you have the ability to integrate any enterprise or web app on to your dashboards. Easily add Twitter, Facebook, RSS, or Search Content.

Adding Feeds

Adding feeds is as simple as entering a website address. Netvibes will do the rest.

 

 

 

Transitioning

If you’re coming from Google Reader, there’s an easy way to import all your existing feeds into Netvibes.

  • Log in to Google Takout
  • Click on “Create archive” to export your subscriptions as a ZIP file
  • Unzip the saved file to your desktop
  • Go to Netvibes, click on “Add content” then “OPML: Import”, “Choose File” and select the “subscriptions.XML” file you just unzipped
  • Click on “Import”

 
Expect a few hiccups as they are seeing a sudden increase of signups. I created my account back in 2009 and event that was slowed to a halt yesterday following the announcement from Google. Be patient, this is a solid alternative that I think you’ll enjoy.

Have you found other alternatives to Google Reader?

Visit Netvibes
 

 Image and Content Source

What Happens on The Internet in 60 Seconds

The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find a nifty infographic from Go-Globe. These numbers are from early 2012 so I’m certain they’re are adjustments here and there, but you get the point.

    • 50 New blogs created
    • 70 Domains registered
    • 600 Youtube videos uploaded
    • 13,000 iPhone applications dowloaded
    • 20,000 posts on Tumblr
    • 1,600 reads on Scribd
    • 90,000 tweets
    • 320 new Twitter accounts
    • 6,600 New photos uploaed to Flickr
    • 79,364 Facebook wall posts
    • 510,040 Facebook comments
    • 694,445 Google searches

60
Infographic by- Shanghai Web Designers

Photo Source