MILO and Me (2)

Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.

The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.

What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.

Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.

Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.

-Ashley

MILO and Me

Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.

It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.

I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.

After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.

The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.

Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.

This is only the beginning. See you soon!

-Ashley

Why Brands Won’t Get Free Lunch on Facebook in 2015

The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay up. If you want your followers to see your promotional posts in 2015, you better set budget aside for Paid Social.

We don’t go on Facebook to buy stuff
It’s taken some time for brands to understand this, but Facebookers aren’t there actively looking to buy your product. We go on Facebook to connect with friends, family and people we’ve met throughout our lifetime.

Customers choose Facebook as the fourth platform to be marketed to with a relevant offer. They prefer email, mail and mutual connection in that order(according to Hubspot’s Social Lifecycle Survey:Consumer Insights to Improve Business survey). Sales do happen, but they are not the primary goal of Facebook as a platform. To stay competitive on Facebook, brands need to entertain, inform and provide service(utility), otherwise their content will quickly disappear from the newsfeed. Many brands are still struggling with monitoring, listening to their customers and responding in a timely manner.

1

You need to be on Facebook

Facebook has been a headache with its diminishing organic reach and shaky ROI over the years, so why do we bother with it? Can’t we just get up and leave?

No, says Hubspot’s data. Because your customers are there.

2
Increasing number of consumers expect brands to be active on at least three Social Media platforms and Facebook is one of them.
-95% of Millennials expect brands to have a Facebook presence
-87% of Gen X’ers (30- to 44-year-olds)
-70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page(source)
Additionally, being active on social helps your brand sell. 73% of the respondents said that they would be more likely to purchase from a brand that responds on social.

Rent vs Owned Audience (Hat Tip to Avinash)
Increasingly we are seeing the need to build up our OWNED properties. Our websites, our blogs. Properties that we have control of. Properties that won’t diminish in reach because of somebody else’s policy change. Your audience on Twitter and Facebook is RENTED and the landlords can change the rules any time they feel like. Monetizing on your followers has always been Facebook’s endgame, it was just a matter of how and when.

3
You can Cry about it OR You can Dance about it
Let’s face it, this isn’t the end of the world. Social media has never really been free. There was always a cost, now you’re just shifting that cost to something that has definitive ROI. You can track clicks, impressions and conversions. All that stuff that you’re used to. Facebook is an advertising platform which provides a highly targeted audience for a great value. In the meantime you can start building out your OWNED properties like your website and blog, just in case the rent becomes too damn high in the future.

4

 

13 Stats You Should Know about Instagram (2013 Edition)

A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

Facebook Launches Replies for Pages. Comments, Replies, Oh My.

Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

Source 1

Source 2

Get More Likes on Facebook. Is it Worth Paying For?

Facebook Likes. We want ’em. We need ’em. We pay for ’em.

I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page.  [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]

Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.

Let’s take a look at how it works.

 

Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.

Where do the Ads Show?

Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.

What Type of Ads?

People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.

Who Sees my Ad?

Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.

 

I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)

Have you noticed this new advertising option on Facebook? What do you think is it worth it?

 

 

 

Source

Facebook for Business: Customizing Your Page

Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page.

Facebook gives you the ability to:

  • Add custom apps
  • Customize App Photos
  • Add a Cover Photo
  • Change your profile picture
  • Change the information in your About section
Custom Apps and Custom App Photos

There are plenty of tutorials on adding custom apps, do a Google search and you’ll certainly find a plethora of selections. Adding a custom app for Twitter or blogs posts is fairly straight forward so we won’t cover that here. You do however have the ability to swap out the default image for apps. You can also swap app positions.

1.  Hover over the app

2.  Click on the pencil at the top right

3.  Select “Edit Settings”

4.  Select “Change” on Custom Tab Image

5. Upload new Image

6. Give Custom Tab a Name

7.  Save (all done!)

 

Cover Photos

 

The default size for cover photos is 399 pixels wide. Your image at minimum needs to be this size. The dimensions for cover photos are 851 pixels wide by 315 pixels tall. You’ll may also get better quality by using a PNG file.

If your image is smaller than the dimensions listed it will get stretched to the appropriate size which can have an effect on quality.  You’ll also have the option of re-positioning photos if they are larger than the default size.

1. Go to your page

2. Hover over your cover

3. Click the pencil at the bottom righ of your cover

4. Pick on of the options from the pop-up menu

5. Save your changes

 

Profile Photo 

 

Profile photo’s are important not just because it’s the first thing that visitors see, it’s also what show’s in the newsfeed every time you make a new post. Make sure you adjust your design accordingly. Profile photo dimensions are 160 pixels by 160 pixels.

 

Customizing the About Section  Under your Profile Picture

You can edit the about section anytime you like, however, you cannot choose what fields are displayed there. It varies depending on what type of page (category) you have. An example would be a restaurant will show price range, address and phone number while an musicians page shows the About field of the Page’s basic information.

 

 

 

Facebook for Business: Facebook Page vs. Personal Profile

When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles.

Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service.

Personal timelines:

[o_list][li]Timelines are for individual, non-commercial use. [/li] [li]Timelines represent individual people and must be held under an individual name. [/li] [li]You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.[/li] [/o_list]

 

Facebook Pages:

[o_list][li]Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity. [/li] [li]Pages are managed by admins who have personal timelines[/li] [li]Pages are not separate Facebook accounts and do not have separate login information from your timeline.[/li] [li]Pages provide insights to help admins understand how people are interacting with the Page. [/li] [li]You can like a Page to see updates in your news feed about brands you care about.[/li] [/o_list]

 

What’s the Big Deal?

Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. You’ll lose all of your pictures, posts, and friends in the process. All the hard work is gone. We know this to be true because it happened to a client prior to coming on board with us. 3,000+ friends gone.

Why do people do it?

Building a following isn’t easy. By using a personal profile companies send out mass friend request. It’s an attempt to get around the need to run ads or actually engage to build a page.

I’m Guilty What do I Need to Do?

First things first, you admitted it. Now you can go about making things right.  You’ll need to convert your personal page to a Facebook page. Facebook will transfer your current profile picture and add all your friends and followers as people who like your page. You account username will become the username of the page. You’ll have the option to create a new page name if you like.

No other content (images, videos, etc) will be carried over, so make sure you download your Facebook history. From here you’ll be able to rebuild your page (contact us if you need help doing this).

Beware, once you convert your personal account to a Facebook you cannot reverse it. So it’s extremely important that you remember to download your history.

I’m Creating my First Page. Where do I go?

You want to start out right by visiting the Create a Page section on Facebook.

 

 

 

What Happens on The Internet in 60 Seconds

The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find a nifty infographic from Go-Globe. These numbers are from early 2012 so I’m certain they’re are adjustments here and there, but you get the point.

    • 50 New blogs created
    • 70 Domains registered
    • 600 Youtube videos uploaded
    • 13,000 iPhone applications dowloaded
    • 20,000 posts on Tumblr
    • 1,600 reads on Scribd
    • 90,000 tweets
    • 320 new Twitter accounts
    • 6,600 New photos uploaed to Flickr
    • 79,364 Facebook wall posts
    • 510,040 Facebook comments
    • 694,445 Google searches

60
Infographic by- Shanghai Web Designers

Photo Source

How Facebook News Feeds Changes Affect Business Pages

With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”

Our response? Great question.

As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.

1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3.  You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4.  App integration will show larger complete images of what your fans like.

While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.

You can download the PDF here at Short Stack.

 

 

5 Things Your Local Business Needs to Know about Facebook Graph Search

Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and things on Facebook.

This is great for local business because if you’re a Page or place, you and the content you share can appear in search results based on the information you have shared.

So if you’re a local business who has been active on Facebook with an abundance of content and fans you’re sitting in a good spot right now.  If not, you have some work to do.

Here are five things you need to know about Facebook Graph Search:

1.  Make sure your Place or Page is up to date.

This includes your name, categories, vanity url, and any information you’ve placed in the About section (address, phone number, etc). Facebook uses this information to help users find your business.

2.  Be Engaging

This is a rule that never changes. Facebook has rewarded those pages who have the most engaged fans by showing them more often in the news feed. Nothing has changed here when it comes to search. Results will be ordered based on the strength of a users relationship. Places and pages that are most popular with a persons friends and connections will show first.

3.  Photo Resolution is Larger

Be sure to upload at least a 620×620 pixel resolution profile photo.  Don’t be lazy here by simply uploading your logo. Take the 10 minutes to customize it size. This will be one of the first impressions those searching will have of your business.

4.  Share Photos and Videos

Photos tend to have a good shelf life on Facebook. What you share on your page will be available for photo and video-related searches.

5.  There is no time like the present

Facebook started rolling out the Graph Search on January 15th to a small set of users so you have time to get things together. As with most things, those that do the work will be rewarded.

Are you ready?