If You’re Not Incorporating Videos on Facebook You’re Doing it Wrong

There’s really no better way to say it than this: Videos are a must to be successful on social media, but especially so on Facebook with the changes that have come down the pipe.

Correction: Quality videos are a must to be successful on social media.

It’s easy to post a video on Facebook, but if you’re not making sure it’s in line with your social media strategy or has a strategy built around it, the odds of success are not in your favor. According to Cisco, 80 percent of all content consumed online will be video by 2019 and that’s only six months away folks. The time to get going on videos was yesterday, so if you could use some guidance on how to correctly incorporate them into your Facebook strategy, you’re in luck, MILO is here to dish out some advice.

Focus on what matters

Gone are the days of relying on metrics like views and followers to judge the success of your videos. In fact, Marcus Sheridan, of The Sales Lion and IMPACT fame, stressed at Social Media Marketing World 2018, that you need not get caught up with the things that don’t matter, such as views.

According to Sheridan, you have to establish other parameters to measure success early on and determine the KPI’s that will dictate if you’re winning or not. Your video can have a million views, but if none of those views have generated sales for the business, are you truly winning?

Brian Fanzo, founder of iSocialFanz, is another social media expert who is urging marketers and businesses to say goodbye to vanity metrics, as Facebook is all about those meaningful interactions now. For Fanzo, the focus now is on bringing authenticity and creating participatory content when building out your social media strategies. By the way, did you know that Facebook Live gets six times the interactions than native videos on Facebook?

Content is Still Key

Mari Smith, Facebook’s designated “Small Business and Facebook Marketing Expert” shared an interesting statistic at SMMW 2018 – people gaze five times longer at video than static content on Facebook (and Instagram). Due to this, we need to move away from the whole “buy my stuff” style of copywriting and begin thinking about the videos we create from more of a screenwriter’s viewpoint. Remember, relationships first and business second.

If you’re wanting to move the sales needle, remember these five types of content which are favorites of Sheridan:

  • Content that is willing to look at the good, the bad and the ugly. To create trust with the customer, you must be willing to look at all sides. Remember, it’s not the competition who is keeping your lights on, it’s the customers and they value transparency.
  • Content that openly discusses money, costs, pricing, rates, etc. Did you know that 90 percent of businesses won’t address the cost of their service/product online? Take a chance and be one of the 10 percent who will.
  • Content that is willing to turn customers away. This one is important: don’t be afraid to tell folks exactly who you are and what your company can do, including what you’re not.
  • Content that promotes self-selection. “For me” searches have increased 130 percent over the past two years and “Should I” searches are up 60 percent. Incorporate this in your content strategies.
  • Content designed to replace or facilitate the traditional buyer experience. “First Ride” and “Shop With Me” videos continue to see their popularity surge, which is telling of what social media users are looking for.

Videos on Facebook are here to stay and if your brand implements some of these tips, you’ll see some encouraging results. Confused about how to get started? Remember, you’ve always got MILO Detroit in your corner!

 

How to Master Live Video

Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!

Did you know that one-third of online activity is spent watching video?

Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.

As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.

Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:

🔸 Tell your followers ahead of time when you plan to go live.
🔸 Figure out what your purpose is.
🔸 Make sure you have a strong wifi connection.
🔸 Background check.
🔸 Switch off interruptions.
🔸 Voice warm-ups.
🔸 Remind viewers they can subscribe to Live notifications.
🔸 The best length for a love video is 15 minutes.
🔸 Say names from the comment section to engage your audience.
🔸 Keep showing up!

Even when you are prepared, going live can still be nerve-wracking if you are not used to it.

Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.

Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly. 

Four secrets Amy has that she uses to thrive on camera are:

🔸 She eased into live by testing it in a private Facebook group.
🔸 She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
🔸 Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
🔸 Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.

Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps. 

Live video can make you feel more connected with your audience. So don’t be afraid to try out live video for your business today! MILO is here to help.

Surviving Facebook’s Algorithm Change

The Facebook algorithm: It happened to me and yes, it happened to you too!

The conversation surrounding Facebook in 2018 has been centered on the new algorithm changes. Designed to encourage more meaningful interactions between people, you’ve likely noticed how these changes apply to your newsfeed.

Gone are the days of engagement baiting, as brands now have to modify their methods to embrace Mark Zuckerberg’s vision of Facebook. Brands will need to listen to the druthers of their audience to curate content that resonates with the audience and garners their engagement. Social Media has created a paradigm shift where brands are encouraged to be more participatory with their clientele, and these algorithm changes further exacerbate the need to LISTEN.

Recent User Engagement Trends

The algorithm change was not totally unexpected, as recent user engagement trends demonstrate. TheStreet reports that the percentage of U.S. adults using Facebook remained flat relative to an April 2016 report showing 68% participation. The percentage of users who stated that they visited Facebook “several times a day” fell from 55% to 51%. Based on the dip in usage, and waning sentiments towards Facebook advertising, the new algorithm was developed.

These changes don’t spell out doom and gloom for brands. With a bit of creative thinking and adaptability, you can ride this latest wave without wiping out!

Ideas For Business Page Content 

Here are some areas to focus on when publishing content to Facebook:

  • Inspire fans with meaningful content. You’d be hard-pressed to find meaningful interactions on Facebook without meaningful content. Discover ways to convey your brand’s message in unexpected ways to avoid falling into the clickbait trap, as Facebook will be demoting those posts to the bottom of the newsfeed. Your focus now, more than ever, is to inspire, educate and inform those followers. Look back to older posts that earned high engagement, find the pattern and implement a strategy around it moving forward.
  • Jump on the video bandwagon. If you weren’t already utilizing videos and Facebook Live, there’s no time like NOW to begin doing so! The stats all confirm that video content drives higher engagement, why wouldn’t you be cashing in it? Plan out your video content, make it something that resonates with your followers and gets the conversation started.
  • Paid ads are still effective. Ads are Facebook’s primary source of revenue, so trust they aren’t going away anytime soon. By utilizing ads, you can customize your reach to areas such as location, interest and demographics. Do this right and you’ll be able to hone in on those Facebook users who are more likely to consider your brand and interact with it.

There’s nothing to be scared of regarding Facebook’s new algorithm – It’s not the first time they’ve switched things up, and most certainly won’t be the last. If you are still struggling to make your way through the Facebook algorithm changes or aren’t sure where to get started on the whole idea of meaningful content, MILO’s team of digital experts are here to help. Let’s talk!

Yes, Millennials still use Facebook!

If you’re between the ages of 18-29, you’ve probably heard through the grapevine that millennials such as yourself are no longer using Facebook. Is this news to you? It sure should be, because according to Pew Research Center, 81% of millennials are still using Facebook!

With other platforms like Instagram and Snapchat capturing the attention of most millennials, Pew reports that Facebook is still utilized the most out of the four major social sites.  Wondering how millennials are using other social platforms? Pew reports that Snapchat falls second behind Facebook with 68% millennial usage, followed by Instagram 64% and only a surprising 40% of millennials use Twitter.

Why do Millennials still use Facebook?

According to the American Press Institute, many millennials turn to Facebook to see what their friends are up to, find entertaining and interesting articles, share content and find more information on what’s trending.

So how is Facebook managing to keep the attention of millennials in the ever-changing and growing world of social media? By constantly making updates and adding new features! Facebook is constantly upgrading and updating its platform, with advancements such as Facebook Live, Marketplace, Virtual Reality (VR) apps and Stories keeping it in the limelight.

Similar to Snapchat and Instagram Stories, Facebook Stories allow users to share what they are currently doing via videos or photos. Along with filters and lenses, users can interact with their friends by sending short stories.

With social media platforms implementing video and live video streams on their platforms, millennials are now attracted to this new way of sharing their personal lives. Facebook Live allows viewers to interact with the live post through comments and Facebook Reactions.

At the end of the day, millennials are just looking for technology that is simple and easy to use. With Facebook, users have access to all of the different features found on other social media platforms within one site.  

Why should organizations/businesses use Facebook?

Social media allows businesses to target a specific audience, target those based on their interaction with your website or target those similar to your existing customer base. Utilizing social media allows organizations to continue reaching their current customers along with interacting with a new audience.

Facebook is one social media platform that provides organizations the opportunity to build a community for viewers to voice their opinions, share their thoughts and provide valuable feedback. It opens up a dialogue where a business and its customers can talk in a more casual setting and in a timely manner. The more an organization interacts with its customers, the more those customers will be interested and want to stay connected.

Millennials have been using social media for quite some time to share their personal lives but as of now, they mostly use social to share their experiences with brands.  With this generation being open and honest about things, their comments can be the key to your brand’s growth and social presence.

Need more guidance on using Facebook to your organization’s advantage? MILO’s team of experts are here to help! Contact us.

5 Ways to Show Customers Social Media Love All Year

It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media?

If you are unsure how to best show customers love on social media all year long, have no fear – MILO’s Digital Ninjas are here to help with 5 easy ways for your brand to connect!

1. Engage with them. Yes, it’s really that simple! Be there for your customers and brand-faithful. Answer their questions, acknowledge their comments and most importantly, do so in a timely manner. There are many tools available to help monitor your social channels, so no comments, questions or issues go unnoticed.

2. Ramp up your Facebook Live game. Everyone can do FB Live, but not all are producing quality content. This is where you can ramp things up and continue showing customers all the love! When going live, be sure the subject matter is relevant to your audience and that you’re providing value in the session. Watch for questions and answer them as they come in and enjoy showcasing your new products/services!

 

3. Roll out special social media sales. Again, this boils down to making the customer feel special and rewarded for interacting with you on social media. Drive sales and website traffic by offering a social media only deal; e.g “Mention that you saw this on Instagram and receive 25% off your order.” Increase your reach easily by boosting the post to ensure that it will be served to your followers.

 

4. Give your customers shout outs. This should be a no-brainer for your brand! The customers show you love by posting photos, leaving reviews or tagging themselves at your location, so why shouldn’t you return the favor? If you see a photo you like that a customer has shared, by all means, give them a shout out or feature them in an upcoming social media post!

5. Create a Facebook Group. Loyalty is always worth rewarding and by creating a Facebook group for your customers, you’ll be doing just that. Those in your group can get sneak peeks of new products or a first chance to buy them. You can also provide them with special sales and discounts periodically. The main purpose of this group is to keep the conversation going all while showing love to your loyalists

Happy Valentine’s Day from the team at MILO Digital and, of course, the Digital Ninjas!

We hope that you’re able to easily incorporate these 5 suggestions into your brand’s social media strategy! If you’re struggling to implement them or perhaps need some guidance on a solid digital strategy, we’re ready to get down to business for you. Let’s chat!

MILO and Me – Social Media Management

Hey friend, welcome back!

This week I thought I’d go over what my “normal” day at MILO Digital looks like – if there is such a thing!

Social Media Manager

Our company currently resides in the TechTown building in Detroit’s New Center, where all the MILO social, digital and creative magic happens. I’m a part of the social team, with my official title at MILO being “Social Media Manager/CEO/Creative Director/HR Manager.”

Ashley Bio

This may seem like a lot of responsibility for someone who’s only worked here for a few months, but I actually got these titles through my team joking around and putting me in positions that forced me to push myself as a worker and as a person. 

For example, we have creative briefs where a few people look over content that the creative team made. In order to get my opinion on the content first, they started calling me the “Creative Director”. From there the title evolved to include “HR Manager” and then to “CEO”. As you can see, I wear many hats here!

I manage some of our client’s social media accounts and co-manage the MILO page accounts. The social platforms that I handle for these clients include Twitter, Facebook, Instagram and LinkedIn. I am responsible for daily postings, which means as soon as I get into the office each morning, my day is already in full motion.

When to Post

By using an online program, a majority of the posts that I create are scheduled out ahead of time to be published at different points during the day. Now, there is a certain “science” to picking which time you would like something to be posted. A general rule of thumb is to not post anything from 5 – 7 p.m. This is due to that fact that people are, for example, leaving work, running errands and figuring out dinner plans. There is not a lot of online traffic during this time so it’s best to post earlier or later in the day.

Original Content 

The explanation of when to post leads me to the discussion of what to post. Now this varies from client to client, however, the things I post range from original creative content to third-party content. Original content includes graphics, events, blogs, and articles that relate directly to the client, are made by the client or are created by MILO for the client. For example, our creative team made this original quote graphic for one of our clients. I would share this on all their social media platforms and vary the copy to tailor to each platform. This would involve using hashtags on the Twitter copy but NOT on Facebook.

Original Content

Another example of original content is when our client is hosting an event. I would be responsible for promoting this event on their social media, and when necessary, boosting (putting ad money behind) the posts related to it. Or, if our client writes articles or a blog on their website, I would make sure those go out into the social media world to receive some recognition. This is original content.

Third-party Content 

Conversely, third-party content includes articles and posts from other people/sources. I would either share or retweet these on the pages I manage. For example, if a local news organization posted an article about the QLINE, my audiences for the accounts I manage would most likely be interested in that content. So, I would share the article to my channels and give the news organization credit.

Engagement

Another very important part of my job is interacting with my audience on social. How I engage with our clients’ followers sets the tone for the account. I must weed out the negative comments (“trolls”) and respond to the positive feedback.

This must also be done in a timely manner because if there is a negative/hurtful comment on a post that I created for more than a day, other followers will see that and it reflects poorly upon our client. This also gives the impression that we don’t interact with the audience as an agency. We want to make sure each of our clients receives the attention they need to have a caring and attentive voice online.

Now that’s just a taste of what I customarily do here at MILO. Join me next time to read more about MILO behind the scenes. 

Being productive

See you soon!

– Ashley

Should Your Brand Take a Stand?

Taking a stand.

With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.

No, not just important – expected.

According to a recent consumer survey from Sprout Social, “66 percent of respondents said they want brands to take a stance on difficult issues, and 58 percent are glad to see it happen on social media.” Of those consumers who participated in the survey, it was discovered that “liberals are more likely than conservatives to expect brands to take a stand,” at 78 percent to 52 percent. Sprout Social also found that 44 percent of consumers are “more likely to purchase from a brand with a clear opinion,” with 52 percent saying it would case greater brand loyalty.

Brands leading the way

Brands taking a stand is clearly not unheard of and has become a common practice in the advertising and marketing arenas. While some of these attempts at taking a stand have fallen flat, here’s looking at you Pepsi, other companies such as Airbnb, Chipotle, Oreo and Patagonia have executed successful campaigns.

This past December, Patagonia’s website took a shift away from online shopping, choosing to instead share “The President Stole Your Land” in large white letters on a black background on its landing page. This was the company’s reaction to the president’s decision to reduce the size of two national monuments in Utah by a combined 2 million acres. Fellow outdoor retailers REI and North Face joined Patagonia in taking a stand on the issue.

How your brand can take a stand

When successfully executed, a brand’s ‘take a stand’ campaign can help their content have more views and higher engagement rates, such as what Yoplait saw in its “Mom On” campaign that tackled the topic of mom shaming. The campaign performed exceptionally well across all five brand lift metrics and produced a 1,461 percent lift in brand interest.

If the decision to see your brand take a stand continues to seem risky, keep these few tips in mind:

  • Be committed
  • Be relevant
  • Know your customer base

Sprout Social’s recent survey put up the data to prove that brands simply cannot ‘ride two horses with one ass’ anymore. Your customers want to know where you stand and want to see that you’re in touch with the issues they are facing daily.

Not sure where to start on your brand’s stand? MILO’s digital marketing team is ready to answer any questions you may have and work alongside your business to craft a campaign strategy that will ensure your stance on a hot topic truly shines. Let’s get the conversation started today!

MILO and Me – Company Culture

Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.

The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.

What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.

Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.

Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.

-Ashley

MILO and Me – The Beginning

Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.

It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.

I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.

After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.

The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.

Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.

This is only the beginning. See you soon!

-Ashley

Why Brands Won’t Get Free Lunch on Facebook in 2015

The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay up. If you want your followers to see your promotional posts in 2015, you better set budget aside for Paid Social.

We don’t go on Facebook to buy stuff
It’s taken some time for brands to understand this, but Facebookers aren’t there actively looking to buy your product. We go on Facebook to connect with friends, family and people we’ve met throughout our lifetime.

Customers choose Facebook as the fourth platform to be marketed to with a relevant offer. They prefer email, mail and mutual connection in that order(according to Hubspot’s Social Lifecycle Survey:Consumer Insights to Improve Business survey). Sales do happen, but they are not the primary goal of Facebook as a platform. To stay competitive on Facebook, brands need to entertain, inform and provide service(utility), otherwise their content will quickly disappear from the newsfeed. Many brands are still struggling with monitoring, listening to their customers and responding in a timely manner.

1

You need to be on Facebook

Facebook has been a headache with its diminishing organic reach and shaky ROI over the years, so why do we bother with it? Can’t we just get up and leave?

No, says Hubspot’s data. Because your customers are there.

2
Increasing number of consumers expect brands to be active on at least three Social Media platforms and Facebook is one of them.
-95% of Millennials expect brands to have a Facebook presence
-87% of Gen X’ers (30- to 44-year-olds)
-70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page(source)
Additionally, being active on social helps your brand sell. 73% of the respondents said that they would be more likely to purchase from a brand that responds on social.

Rent vs Owned Audience (Hat Tip to Avinash)
Increasingly we are seeing the need to build up our OWNED properties. Our websites, our blogs. Properties that we have control of. Properties that won’t diminish in reach because of somebody else’s policy change. Your audience on Twitter and Facebook is RENTED and the landlords can change the rules any time they feel like. Monetizing on your followers has always been Facebook’s endgame, it was just a matter of how and when.

3
You can Cry about it OR You can Dance about it
Let’s face it, this isn’t the end of the world. Social media has never really been free. There was always a cost, now you’re just shifting that cost to something that has definitive ROI. You can track clicks, impressions and conversions. All that stuff that you’re used to. Facebook is an advertising platform which provides a highly targeted audience for a great value. In the meantime you can start building out your OWNED properties like your website and blog, just in case the rent becomes too damn high in the future.

4

 

13 Stats You Should Know about Instagram (2013 Edition)

A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

Facebook Launches Replies for Pages. Comments, Replies, Oh My.

Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

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Get More Likes on Facebook. Is it Worth Paying For?

Facebook Likes. We want ’em. We need ’em. We pay for ’em.

I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page.  [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]

Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.

Let’s take a look at how it works.

 

Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.

Where do the Ads Show?

Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.

What Type of Ads?

People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.

Who Sees my Ad?

Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.

 

I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)

Have you noticed this new advertising option on Facebook? What do you think is it worth it?

 

 

 

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Facebook for Business: Customizing Your Page

Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page.

Facebook gives you the ability to:

  • Add custom apps
  • Customize App Photos
  • Add a Cover Photo
  • Change your profile picture
  • Change the information in your About section
Custom Apps and Custom App Photos

There are plenty of tutorials on adding custom apps, do a Google search and you’ll certainly find a plethora of selections. Adding a custom app for Twitter or blogs posts is fairly straight forward so we won’t cover that here. You do however have the ability to swap out the default image for apps. You can also swap app positions.

1.  Hover over the app

2.  Click on the pencil at the top right

3.  Select “Edit Settings”

4.  Select “Change” on Custom Tab Image

5. Upload new Image

6. Give Custom Tab a Name

7.  Save (all done!)

 

Cover Photos

 

The default size for cover photos is 399 pixels wide. Your image at minimum needs to be this size. The dimensions for cover photos are 851 pixels wide by 315 pixels tall. You’ll may also get better quality by using a PNG file.

If your image is smaller than the dimensions listed it will get stretched to the appropriate size which can have an effect on quality.  You’ll also have the option of re-positioning photos if they are larger than the default size.

1. Go to your page

2. Hover over your cover

3. Click the pencil at the bottom righ of your cover

4. Pick on of the options from the pop-up menu

5. Save your changes

 

Profile Photo 

 

Profile photo’s are important not just because it’s the first thing that visitors see, it’s also what show’s in the newsfeed every time you make a new post. Make sure you adjust your design accordingly. Profile photo dimensions are 160 pixels by 160 pixels.

 

Customizing the About Section  Under your Profile Picture

You can edit the about section anytime you like, however, you cannot choose what fields are displayed there. It varies depending on what type of page (category) you have. An example would be a restaurant will show price range, address and phone number while an musicians page shows the About field of the Page’s basic information.

 

 

 

Facebook for Business: Facebook Page vs. Personal Profile

When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles.

Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service.

Personal timelines:

[o_list][li]Timelines are for individual, non-commercial use. [/li] [li]Timelines represent individual people and must be held under an individual name. [/li] [li]You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.[/li] [/o_list]

 

Facebook Pages:

[o_list][li]Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity. [/li] [li]Pages are managed by admins who have personal timelines[/li] [li]Pages are not separate Facebook accounts and do not have separate login information from your timeline.[/li] [li]Pages provide insights to help admins understand how people are interacting with the Page. [/li] [li]You can like a Page to see updates in your news feed about brands you care about.[/li] [/o_list]

 

What’s the Big Deal?

Opting for Personal Profile vs. a Facebook page may quickly allow you to garner friends, but be warned, Facebook has been known to completely delete profiles that are against the Facebook Term of Service. You’ll lose all of your pictures, posts, and friends in the process. All the hard work is gone. We know this to be true because it happened to a client prior to coming on board with us. 3,000+ friends gone.

Why do people do it?

Building a following isn’t easy. By using a personal profile companies send out mass friend request. It’s an attempt to get around the need to run ads or actually engage to build a page.

I’m Guilty What do I Need to Do?

First things first, you admitted it. Now you can go about making things right.  You’ll need to convert your personal page to a Facebook page. Facebook will transfer your current profile picture and add all your friends and followers as people who like your page. You account username will become the username of the page. You’ll have the option to create a new page name if you like.

No other content (images, videos, etc) will be carried over, so make sure you download your Facebook history. From here you’ll be able to rebuild your page (contact us if you need help doing this).

Beware, once you convert your personal account to a Facebook you cannot reverse it. So it’s extremely important that you remember to download your history.

I’m Creating my First Page. Where do I go?

You want to start out right by visiting the Create a Page section on Facebook.

 

 

 

What Happens on The Internet in 60 Seconds

The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find a nifty infographic from Go-Globe. These numbers are from early 2012 so I’m certain they’re are adjustments here and there, but you get the point.

    • 50 New blogs created
    • 70 Domains registered
    • 600 Youtube videos uploaded
    • 13,000 iPhone applications dowloaded
    • 20,000 posts on Tumblr
    • 1,600 reads on Scribd
    • 90,000 tweets
    • 320 new Twitter accounts
    • 6,600 New photos uploaed to Flickr
    • 79,364 Facebook wall posts
    • 510,040 Facebook comments
    • 694,445 Google searches

60
Infographic by- Shanghai Web Designers

Photo Source

How Facebook News Feeds Changes Affect Business Pages

With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”

Our response? Great question.

As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.

1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3.  You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4.  App integration will show larger complete images of what your fans like.

While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.

You can download the PDF here at Short Stack.

 

 

5 Things Your Local Business Needs to Know about Facebook Graph Search

Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and things on Facebook.

This is great for local business because if you’re a Page or place, you and the content you share can appear in search results based on the information you have shared.

So if you’re a local business who has been active on Facebook with an abundance of content and fans you’re sitting in a good spot right now.  If not, you have some work to do.

Here are five things you need to know about Facebook Graph Search:

1.  Make sure your Place or Page is up to date.

This includes your name, categories, vanity url, and any information you’ve placed in the About section (address, phone number, etc). Facebook uses this information to help users find your business.

2.  Be Engaging

This is a rule that never changes. Facebook has rewarded those pages who have the most engaged fans by showing them more often in the news feed. Nothing has changed here when it comes to search. Results will be ordered based on the strength of a users relationship. Places and pages that are most popular with a persons friends and connections will show first.

3.  Photo Resolution is Larger

Be sure to upload at least a 620×620 pixel resolution profile photo.  Don’t be lazy here by simply uploading your logo. Take the 10 minutes to customize it size. This will be one of the first impressions those searching will have of your business.

4.  Share Photos and Videos

Photos tend to have a good shelf life on Facebook. What you share on your page will be available for photo and video-related searches.

5.  There is no time like the present

Facebook started rolling out the Graph Search on January 15th to a small set of users so you have time to get things together. As with most things, those that do the work will be rewarded.

Are you ready?