MILO Takes Digital Summit Detroit!

MILO Detroit team at Digital Summit Detroit

A Newcomer’s perspective:
MILO Detroit team at Digital Summit DetroitDigital Summit Detroit was an invigorating and empowering experience for me as a newcomer in the industry. The way the MILO team all banded together to learn more so that we can provide the best service as fellow marketers was moving. I have been to many conferences before, and none have kept me as engaged and charged throughout its entirety as Digital Summit. There were several different aspects of the summit that I enjoyed, but there are a few key takeaways I think will really help me better myself in this industry. After attending all the speaker sessions there are a few things as a digital professional that I want to apply to my everyday work!

“Sometimes you have to plan for the unplannable.” – Brandon Chesnutt
Brandon Chesnutt from Identity taught us that working in social media means if a crisis does arise, we are at the frontline. Here are some questions we should ask ourselves before this occurs:

Do you have a process in place to address the crisis?
Do you have rules for engagement? If so, what is your approach?
Are your “non-specialist” trained to give basic responses during a crisis?

It is important to have a plan in place, test it and conduct a post-mortem so you can fix issues with your plan before a crisis occurs – though of course, we all hope that never happens. Too often brands don’t make crisis response a priority and are ill-prepared for when one happens.

Digital Summit Detroit presenter

“The play button is the most compelling action on the web.” – Jason Hsiao
During this session with Jason Hsiao from Animoto, I learned businesses need to learn how to speak the language of video. As a social media manager video is not something new and groundbreaking to me, but it is definitely something that I do not use enough. I learned getting into video is as simple as this: start where your audience exists. There is no need to create a new platform for video. You can even use the same content, just translated in a video instead. Basically, your audience is more likely to engage with a video, than to click on a link to an article. A video can be a useful and more effective way to get your message across to your audience.

 

Digital Summit Detroit Presenter

The world of humor and marketing are more similar than I thought.
“Humor helps me connect with people, and helps me fit in. What else does that? Besides… Marketing.” – Scott Dikkers, Founder of The Onion. This statement really opened my eyes. Most people would think, “my client has nothing to do with humor so how is Scott Dikkers going to tell me anything worthwhile about marketing?” Well, they are wrong. The moral of Dikkers’ keynote was that you may have to put yourself out there to achieve your goals. This doesn’t necessarily mean being vulgar and humorous like The Onion. It can mean doing the most “out there” thing that appeals to your audience, or the audience of your client.

I wasn’t the only one to gain great insights from the Digital Summit. Alexus Bomar, one of MILO’s social media managers, gained valuable information to use for her clients as well.
Alexus Bomar, social media manager

“My favorite session out of both days was “Long Story Short: How Brands Can Create Quick Captivating Content Using Instagram Stories.” Even though I knew a majority of the information discussed, it was a great refresher and gave me some inspiration for things I can do for my clients.  One thing I didn’t know was over 300 million people use IG Stories every day so it’s another great way to connect with the brand’s audience.” – Alexus Bomar, social media manager

As a whole, MILO gained a considerable amount of insight from the Digital Summit! The MILO team was excited to be a part of the event and look forward to putting the knowledge we gained into practice.

MILO and Me – A Space Where I Found Myself

Hi friend, I hope you’re having a great day!

So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage for TEDxDetroit, and do what I love – write for all of you. I would have never been able to have these experiences if it wasn’t for MILO.

Attending the 2017 Digital Summit conference at Cobo Center in September was very thought-provoking. Digital Summit says that it “is not only a place for keeping up with the trends, but also for being an active player in their creation.” Over the course of two days, I heard from many interesting people such as Jonah Peretti, the CEO/Co-Founder of Buzzfeed, and Morgan Spurlock, filmmaker and producer of “Super Size Me”. I learned a lot but also realized how much I had already learned at MILO, as I was already familiar with the ideas and topics presented by many of the speakers. I had come a long way in four short months. 

Digital Summit 2017

Another amazing experience I had through my internship at MILO was touring the Google office in Ann Arbor. However, on the day of the tour, Billy [MILO Digital CEO] and Dmitri [MILO Digital Strategist] had to stay back at the office and “put out fires”, so they were unable to join us. Although I was disappointed that I could not share this experience with my entire team, I learned a lot about leadership that day. Sometimes you have to sacrifice the things you want, step up, and take on the challenges facing you – even if that means missing out on opportunities like a private tour of Google. I really enjoyed the tour of the Google office and I hope you enjoy this selfie we took with our tour guide Aashka. 

Google Tour

 

Then later in October, MILO Digital ran the live social media coverage of the TEDxDetroit conference at the Charles H. Wright Museum of African American History. This coverage included Facebook posts, live Tweets, Instagram pictures and creating a Snapchat story, along with engagement across all these channels. I love TED Talks, so being able to attend the event alone would have been incredible, but I also got to help tell TEDxDetroit’s story for the evening. I was in charge of Snapchat and for those of you who know me know, I am a die-hard Snapchat fanatic. The whole evening was so inspiring, listening to local Detroiters speak about their biggest accomplishments, while at that very moment, I was living out my own. 

TEDxDetroit

 

That night TEDxDetroit presenter Alana M. Glass, a sports entrepreneur, said, “sometimes you find your purpose when you’re not even looking,” and I think this encompasses my whole experience with MILO! 

Before I started working here, I hit a very low point in my life. I had just been let go from my previous job, where I was told I wasn’t “up to their standards”. In spite of this setback, that same day that I was let go, I went home in tears, composed an entirely revamped resume and applied to the internship I was introduced to through a guest speaker at school.

When Billy Strawter visited my Organizational Communications class a year ago, I had to write a response to his discussion with us about his company, MILO Digital. The only person that has read this essay was my professor, but I want to share an excerpt with you.

“Strawter’s description of the company he founded was very interesting to me because this is the industry I would like to go into someday. It was very exciting getting to listen to someone who started their own company and how it all works. Hearing the processes at MILO made me feel very hopeful for the future, pushing me toward my ultimate goal of working at a company such as this one.”

Now here I am, almost eleven months later, and I could not thank MILO enough for giving me a space to find myself. I have grown so much over these past few months and feel as though I found my purpose. Not many people can say this, but I love my job! I am truly lucky to be here, writing these words for you. I hope they were worth reading.

-Love, Ashley