MILO and Me (2)

Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.

The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.

What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.

Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.

Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.

-Ashley

MILO and Me

Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.

It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.

I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.

After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.

The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.

Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.

This is only the beginning. See you soon!

-Ashley

Rolling with the Punches: How staying agile will make you a better digital marketer

Digital Marketing blog postRolling with the Punches: How staying agile will make you a better digital marketer
The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give access to their landing page and website. My hope is that the lessons that I learned will help you too.

All the players were on the field: our search ads were driving relevant traffic, social media was tuned in for customer service and our display ads were ready for retargeting, but when the time came to score, we couldn’t convert. It was devastating. The sign-up process on the client website was messy and made the customer jump through too many hoops. It was like driving the ball towards the goal and passing it back and forth between players without actually scoring. The unforgiving truth about the success of digital campaigns is that all of the parts need to work together or whole the campaign may fail. Your website, landing page, email, digital ads and social media must play as a team to guide the customer to the desired goal.
Key Takeaways: Identify your final goal and understand how all of the digital elements fit together to achieve it.

At the end of each round, listen to your analytics
The first round was shaky, but the fight wasn’t over. We got back on our feet by reviewing the data and gathering insights of the campaign so far. We initially divided our budget between social, digital and display, but the data clearly pointed in the direction of Facebook ads. We shifted the budget to Facebook ads and saw a spike in positive conversions.  Unlike TV and Radio, digital ads allow for instant feedback on the campaign performance and the ability to shift the budget to the segments that are performing better.
Key Takeaway: Listen to your analytics – they will show you where the opportunities are.

When in doubt get back to basics
Everything goes back to simplicity: you must make the customer journey easy. The easier it is the more likely they’ll make it to the end. Every clickthrough, bad landing page and extra fields they need to fill out works against you. As more data came in, we could easily see where the target traffic came from, what they clicked on, and where we lost them.  All the traffic and attention we bought to the website was met with an obstacle: the client-ran website. It was full of annoying pop-ups, long registration forms and no onboarding process for new clients.  It was like putting in the hard work and having your opponent on the ropes only to step away without finishing the fight.
Key Takeaways: If the conversion process is broken no amount of ad traffic, Facebook likes or blog posts will fix that.  Your website and landing page needs to be designed with the customer in mind.

Reviewing the Tape
In sports, reviewing the tape refers to watching video of your past performance to look for opportunities to improve. Looking back at this campaign I wish we would have started with a smaller project to gain more trust with the client so we could work better as a team.
Key Takeaway: Never walk away without learning something new from the project.

13 Stats You Should Know about Instagram (2013 Edition)

A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

Get More Likes on Facebook. Is it Worth Paying For?

Facebook Likes. We want ’em. We need ’em. We pay for ’em.

I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page.  [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]

Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.

Let’s take a look at how it works.

 

Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.

Where do the Ads Show?

Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.

What Type of Ads?

People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.

Who Sees my Ad?

Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.

 

I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)

Have you noticed this new advertising option on Facebook? What do you think is it worth it?

 

 

 

Source

Non-Profit Marketing: Going Digital is now Free

Good news for non-profits. Google Apps, the cloud based productivity suite (think Microsoft Office) from Google. What can you do with Google Apps? The list is long:

Email: Get custom email address using your domain
Calendar: Schedule meetings, share calendars, meeting reminders
Drive: Store documents online, share them, access from anywhere
Docs: Create and share documents in real-time
Sheets: Spreadsheets with real-time editing and charts
Slides: Presentations with the ability to embed videos and real-time sharing

Profit Vs. Nonprofit

For a traditional business you would be looking at $5 per user, per month or $50 for the year. If you have a large non-profit organization, getting this for free could save you hundreds per year. Plus, you no longer need to update software year after year. Google Apps are automatically updated at no charge to your non-profit.

Cut the tether
An issue with many non-profits is the ability to pivot on the fly. Google Apps allows you to do this by cutting the tether to your desk. With mobile, iPhone and Android apps, you now have the ability to work from anywhere. Changes you make on your home computer will look exactly the same when you log-in at your work computer.

Time saver
Work in real-time with your staff. Does this sound familiar? You create a Word document. You email it your boss. Your boss makes corrections then emails it back. You make the changes. Email…you get the point. With Google Docs you can edit in real-time with multiple people having the document open at the same time. In fact you can do this with spreadsheets and presentations as well.

Regardless of where you are, you can do this in real-time. Including different countries.

A change of heart
Google at one point only offered the free version of Google Apps for Nonprofits to those nonprofits with less than 3,000 users. Now, regardless of size you are eligible.


To get started visit Google for nonprofits. We’ve assisted our clients in setting up their accounts with minimal down-time. Google does an excellent job of walking you through.

Description from Google: Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

What Happens on The Internet in 60 Seconds

The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find a nifty infographic from Go-Globe. These numbers are from early 2012 so I’m certain they’re are adjustments here and there, but you get the point.

    • 50 New blogs created
    • 70 Domains registered
    • 600 Youtube videos uploaded
    • 13,000 iPhone applications dowloaded
    • 20,000 posts on Tumblr
    • 1,600 reads on Scribd
    • 90,000 tweets
    • 320 new Twitter accounts
    • 6,600 New photos uploaed to Flickr
    • 79,364 Facebook wall posts
    • 510,040 Facebook comments
    • 694,445 Google searches

60
Infographic by- Shanghai Web Designers

Photo Source

Why Your Website Isn’t Getting Visitors (and what you can do about it)

You have a fabulous idea for an online business. You’ve done your due diligence by researching the need, target market, and even had the “talk”. You know, the “if only 10 people buy per day, that’s like and extra $2 grand a month” talk.

If only it were that easy.

Build It and They Will Come

Unless blessed already large, built in customer base, launching a website will generally get you crickets (nada). Simply putting up a website these days is not enough. If you want to increase your exposure, you’ve got some work to do.

Search Engine Marketing


Different than Search Engine Optimization (SEO), search engine marketing is the process of buying digital advertising for the sole purpose of driving traffic. Works wonders when you’re just starting out. You can serve relevant targeted ads based on location. For example I could target someone searching for “SEO Services” within 20 miles of Grand Rapids, Michigan. This would show my ad to anyone typing that search into Google, Yahoo, or Bing (if that’s where I advertise). Just be sure  to set a budget.  SEM can get extremely expensive if you dont’ watch it carefully.

 

 

Search Engine Optimization

If you’re going to do Search Engine Marketing, it’s important to know that SEO (search engine optimization) plays a role in the cost of advertising. The more optimized your landing page (the place people land when they click you ad) the lower your overall

cost per click will be. An example: A page on your site sells manly man soap. You decide to serve up ads for anyone searching your competitor. Nothing illegal about it, although this will cost your more on average than if you targeted individuals searching “manly man soap”.

Also make sure that the pages of your website are optimized. Does every page have a title? Keywords? Description? You can check by right clicking the mouse and selecting “view source”  (See image below. It’s missing keywords and description)

Social Media Marketing

Social media has come a long way since the early days. Companies now understand that less is more. You already know your target market, now figure out where they spend their time online. This could be forums, Twitter, Facebook, a blog, all of the above or or a combination of a few.

It’s really easy to get lazy here. Don’t just follow random people. Be intentional. Follow people in your area. In your target market. While it takes time in the beginning. You WILL reap the benefit in the long haul.

Did we miss anything?

 

 

 

 

 

Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business.

I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations.

forums plural of fo∙rum (none)  1. A meeting or medium where ideas and view on a particular issue can be exchanged.  2. An internet message board

 

1.  Forums are Niche

Sure there are forums that are wide reaching, but the majority of forums are specific to an industry, topic (photography, motherhood, business), group. Which leads us to:

2.  Get backlinks from relevant websites

Getting back links is good for Search Engine Optimization. One advantage to being a forum member is the ability to create a signature that links back to your website. There may also be a minimum requirement of posts before you can add a signature. Each forum is different. Some have a no-follow rule (tells Google not to follow the link), you’ll need to check the forums terms of service to see how they handle back-links.

 3.  Pick a Good Username

Try to avoid names like PinkyStar8047. Especially if it’s a business forum. Consider using your business or your real name. And be sure to add an avatar. Other users are more likely to interact with you vs. a logo. That being said, a logo is still fine just make sure you take the time to re-size it and that it identifies with your brand.

4.  Introduce Yourself

Most forums have a thread that allows you to introduce yourself to the other members. Take advantage of this as the more active members will generally take the time to welcome you. Let them know what that your goal is to contribute to the community. Don’t try to sell anything here. It will get you banned.

5.  Observe the Natives

Don’t be “that guy”, the one who jumps in to a conversation simply to get several posts so you can add your signature. See how the other members interact with one another to better understand the community you joined. It will help you figure out who the influential members are and allow you to fit in faster.

6.  Give to get

Don’t just be a lurker. The more involved you are the better the community is as a whole. You get to build relationships all while promoting your business. Win/Win.

When you’re ready to make the leap look for forums that are active or overrun with spam. Of note: Try to avoid one hosted by a competitor.  Even if you decide not to do the whole forum marketing thing, forums are worth considering for market research. You can find a wealth of information ranging from customer satisfaction to areas in the marketplace that need to be filled.