How to Master Live Video

Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!

Did you know that one-third of online activity is spent watching video?

Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.

As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.

Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:

  • Tell your followers ahead of time when you plan to go live.
  • Figure out what your purpose is.
  • Make sure you have a strong wifi connection.
  • Background check.
  • Switch off interruptions.
  • Voice warm-ups.
  • Remind viewers they can subscribe to Live notifications.
  • The best length for a love video is 15 minutes.
  • Say names from the comment section to engage your audience.
  • Keep showing up!

Even when you are prepared, going live can still be nerve-wracking if you are not used to it.

Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.

Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly. 

Four secrets Amy has that she uses to thrive on camera are:

  • She eased into live by testing it in a private Facebook group
  • She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
  • Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
  • Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.

Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps. 

Live video can make you feel more connected with your audience. So don’t be afraid to try out live video for your business today! MILO is here to help.

Ramp up Your Facebook Ad Knowledge and See Results Today

So you want to use Facebook to give your business a boost? You’re not alone!

According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling like the odds are stacked against you? Don’t. With the right Facebook Ad knowledge, you too can enjoy a share of those billions of users!

Make your Facebook Ads Profitable Every Time
We know, churning out profitable ads time and time again seems far-fetched, but if you ask Nicholas Kusmich, who sees some of the highest ROI on ads in the industry, it’s 100% possible.

Kusmich draws attention to the shift marketing has made. Gone are the days of mass marketing being king – it’s all about micro-marketing now and through Facebook, you’re able to pinpoint and target only those who need to be seeing your message.

Kusmich has come up with a predictable profit process, which begins with the ad, then the lead magnet, the thank you offer and retargeting. He also encourages keeping these three principles in mind

1. Content – how does your message stand out from the competition?
2. Distribution – what good is having a great message if no one or the wrong people see and hear it?
3. Conversion – what good is great content and distribution if nobody turns into clients?

Per Kusmich, you can’t just jump into the marketplace and ask people to buy your product and expect them to do it. No, you must give before asking. You have to earn the right to ask anything of your fans by providing value to them first. 

Keep in mind, every step of your marketing process should be valuable in and of itself. The name of the game is value, and your content and ads must have it! Keep to SAGE (short, actionable, goal-oriented, easy) principles, and you’ll begin to see a return on those ads.

Small Business Tips
As Andrea Vahl, co-author of “Facebook Marketing All-in-One for Dummies” points out, organic reach may be decreasing, but users are increasing and Facebook is still the cheapest form of advertising out there. When done right, Facebook Ads will be quite a boon for your small business. Emphasis on the ‘done right’ part!

According to Vahl, you want to take the customer journey into consideration:

1. Use Facebook to build an audience
2. Target your ideal customer
3. Enhance the relationship with good content
4. Retarget to convert.

Ultimately, Vahl stresses that your goal is to move them off Facebook as soon as possible, whether that is on to an email list or your website. Since Facebook ad costs are rising, you have to get smarter and have a system in place for testing those ads.

Why Ads don’t work and how to fix them
Per Jon Loomer, an advanced Facebook marketing strategist, the ultimate reason why your Facebook ads are not working is because the wrong people are being targeted. So how do you fix this? It’s simple – adjust how you’re targeting the audience. 

Loomer suggests breaking your audience into different groups, those who engage with your content generally (aka not based off of specific posts, videos or events) and those who engage with specific content.

Making Facebook Ads Work For You
Azriel Ratz, CEO of Ratz Pack Media, shared some valuable knowledge on how to do just this at Social Media World 2018, and it involves four simple steps to optimize your Facebook Ads.

1. Set business goals
2. Find your best potential audience
3. Engage with the most effective ads
4. Optimize your ad performance

Are you only running 1 to 3 ads in every ad set? That is probably not your best-laid plan. As Ratz pointed out, the chances of making anything really good when only doing 1 to 3 is very rare. You should be mixing things up, testing copy, testing images, testing everything possible with the ads. He also points out that to optimize your ads you need to be monitoring cost per 1,000 impressions (CPM), cost per click (CPC), time on site and the conversion rate. Our digital experts at MILO are skilled at all things testing, in fact, they live for it! If you’re unsure of how to correctly test the effectiveness of those ads, we’re here to help!

If all ad sets have high CPM, you’re targeting the right audience, but with the wrong messaging. On the flip side, some high CPM and some low CPM may mean you have the right messaging, but wrong audience. Do you see high CPC? Try switching out the copy for more compelling language. The time on site numbers can be impacted by low-quality placements, a disconnect between your ads and the landing page, or a landing page optimization issue. Finally, if you’re conversion rate is low consider this: They just might not be interested in the offer or your form needs fixing.

You don’t have to dive into the world of Facebook Ad Manager alone, MILO’s team of digital experts are here to come up with a strategy that is just right for your business. Contact us today!

MILO and Me ft. Dmitri

Hi friends!

Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple.

Digital Ninja Dmitri

The first time that I met Dmitri I knew he was dedicated, a natural born leader and one of the kindest people I’ve ever met. I haven’t known him for very long, but I do know Dmitri is someone you can count on.

Today I want to give you another glance behind the MILO Digital scenes and show you the people making MILO the strong, team-oriented environment that it is. Here is what I learned about Dmitri.  


Q: Can you describe your job and what you do here at MILO?

A: My official title is Digital Strategist. I take a look at the client and I come up with the best possible strategy to achieve their marketing goals on the Internet. Whether it’s sales, improving their social media, generating leads, or raising awareness, I put together strategies on how to make it happen using the latest digital tools. 

I also put out fires on a daily basis.

Firefighter Dmitri 

Q: How did you get into the Digital Marketing world?

A: I wanted to be a psychologist/philosopher in college and then the economy crashed, so I switched to marketing. After graduating I did some copywriting and got into social media community management. My first account was PHI (PHI Air Medical) right when I got out of college and it’s still with me today. At my busiest, I managed up to 10-12 clients a day. Then I got into social media ads and Google AdWords, which helped me understand how everything in the digital world worked together and contributes to the bottom line.

Q: What is your favorite part about working for MILO?

A: My favorite part is coming up with the solutions for the clients. Each client is a different puzzle and each solution is custom fit for that puzzle. Sometimes you don’t really know what the solution is right away and you have to go and research.

Bringing the insights back to the client and seeing their eyes light up when you get it just right…that’s my favorite part.

Q: What is the most important thing you have learned in your career?

A:

A trait that I learned over the years is just embracing uncertainty and change.

It used to really bother me because I would want to plan everything out and execute on how I planned it out, but life does not work that way. Working at MILO has made me comfortable with being uncomfortable; no matter what changes, I always feel prepared to do my best and welcome the challenge.

Q: What’s one piece of advice you would give to those just starting in this industry?

A: If you’re starting out in social [media management] I would say that you have to look to the leaders in social media like Gary V or whoever the top dog is in your particular field. The first step is always imitation, learning the rules. Once you internalize the rules and have the guidelines for social media then you can start innovating and going outside of those rules.

The second piece of advice is to just start, just go.

A lot of people read hundreds of blogs about social and always put off actually doing. I say just do it, you’ll learn way more than just reading about it. 

Q: Did you have any major setbacks in your career?

A: At my first big job I actually got let go two weeks before Christmas. I only managed three accounts there. Then I went from managing three accounts up to 12 and learning how to run digital ads, write strategy, communicate with clients and show reporting that matters. I was the guy that standardized reporting in our organization and got us the Google Adwords certification.

It really gave me a lot of confidence, and that setback didn’t really matter that much anymore.

Q: How would you describe your leadership style?

A: I’m a big fan of Jocko Willink, he’s a navy seal and a Brazilian jiu-jitsu black belt turned author, turned podcaster/motivational speaker. He preaches something called extreme ownership where you own everything in your world. For example, if somebody on your team is underperforming, it’s your job to go and figure out why they’re underperforming, or spend time with them and get them up to speed.

Ultimately everything is in your court.

Q: Considering you had a long journey to get here, can you describe it?

A: I’m originally from Ukraine, which used to be a part of the Soviet Union. I was born around the time when the Soviet Union broke up and we got separated from Communism. It racked our economy to a point where it’s only now recovering. It was pretty rough. Then my dad won a green card in a lottery drawing to come to the United States. He came to the US and my mom and I followed after a year. We came here with no English and $100 in our (collective) pockets.

Throughout all of this, my family has been extremely supportive over the years and I owe them everything.

My mom for showing me the value of grit and resilience. My dad for always pushing me to do my best and not letting me settle. And my grandparents, Natasha and Nikolai, who showed me the value of hard work and planning ahead.

Q: What is it like being so close to your boss?

The Bromance

A: It’s a balance. There’s definitely a lot of trust involved. You have to balance being bros and doing the right things because sometimes what your “bro boss” wants to do is not what your “boss” needs to do.

The biggest thing I’ve learned is when to push back and when to drive home things that are important.

Ultimately, during work hours work must come first. After all is said and done, we can get a drink.

Q: Could you explain the company culture at MILO?

A:

MILO is very creative and innovative, and it reflects in our culture.

It’s very fun and friendly, always trying to make each other laugh. When it’s time to bunker down, the tone changes and we sit down and crank out what needs to be done. There’s a collective understanding of what we’re trying to build and the quality of work we strive for.

Q: What are the benefits of working at a small business as opposed to a bigger corporation?

Garlin Gilchrist After Party

A: You can make a lot of change very quickly. Whatever idea you have, if you get enough people behind you, you can execute it. Working in MILO, we’re very nimble. If there’s something that we want to do, we can turn it around pretty quick. In a big organization, you have to deal with bureaucracy, going through all the layers of managers and their managers. In contrast, at MILO, idea becomes reality very quickly.

Q: What is it like working in Detroit?

A: It’s very cool especially because I draw a parallel of the rebirth of Detroit with the rebirth of my professional career. As Detroit got bigger, and as people started to rebuild and the small businesses started to grow, so did MILO throughout the years.

Having worked very closely with Detroit-based businesses, I feel like I’m growing with them.

I’m learning and getting all the benefits that Detroit is getting. I feel very close to Detroit because of that.

Q: What’s your favorite thing about your job?

A: The people. Just being able to be creative and see the impact of your decisions. 


Dmitri has taught me a lot since my start at MILO Digital. From day one, he has been there to push me out of my comfort zone, which I’m terrified to do. In my first month at MILO, Dmitri told me that, “It’s okay to make mistakes, as long as you’re trying your best.” I have never been in such a safe learning environment as I have at MILO, and it’s all thanks to the people.

Without Dmitri, there is no MILO. Like he said, the people are the best part of working here. We all make up the heart and soul of MILO and we each play a key role in making sure this company thrives. I am so thankful for Dmitri’s constant leadership and dedication to making sure MILO is producing the best possible outcomes.

P.S. His favorite color is blue!

MILO and Me – A Space Where I Found Myself

Hi friend, I hope you’re having a great day!

So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage for TEDxDetroit, and do what I love – write for all of you. I would have never been able to have these experiences if it wasn’t for MILO.

Attending the 2017 Digital Summit conference at Cobo Center in September was very thought-provoking. Digital Summit says that it “is not only a place for keeping up with the trends, but also for being an active player in their creation.” Over the course of two days, I heard from many interesting people such as Jonah Peretti, the CEO/Co-Founder of Buzzfeed, and Morgan Spurlock, filmmaker and producer of “Super Size Me”. I learned a lot but also realized how much I had already learned at MILO, as I was already familiar with the ideas and topics presented by many of the speakers. I had come a long way in four short months. 

Digital Summit 2017

Another amazing experience I had through my internship at MILO was touring the Google office in Ann Arbor. However, on the day of the tour, Billy [MILO Digital CEO] and Dmitri [MILO Digital Strategist] had to stay back at the office and “put out fires”, so they were unable to join us. Although I was disappointed that I could not share this experience with my entire team, I learned a lot about leadership that day. Sometimes you have to sacrifice the things you want, step up, and take on the challenges facing you – even if that means missing out on opportunities like a private tour of Google. I really enjoyed the tour of the Google office and I hope you enjoy this selfie we took with our tour guide Aashka. 

Google Tour

 

Then later in October, MILO Digital ran the live social media coverage of the TEDxDetroit conference at the Charles H. Wright Museum of African American History. This coverage included Facebook posts, live Tweets, Instagram pictures and creating a Snapchat story, along with engagement across all these channels. I love TED Talks, so being able to attend the event alone would have been incredible, but I also got to help tell TEDxDetroit’s story for the evening. I was in charge of Snapchat and for those of you who know me know, I am a die-hard Snapchat fanatic. The whole evening was so inspiring, listening to local Detroiters speak about their biggest accomplishments, while at that very moment, I was living out my own. 

TEDxDetroit

 

That night TEDxDetroit presenter Alana M. Glass, a sports entrepreneur, said, “sometimes you find your purpose when you’re not even looking,” and I think this encompasses my whole experience with MILO! 

Before I started working here, I hit a very low point in my life. I had just been let go from my previous job, where I was told I wasn’t “up to their standards”. In spite of this setback, that same day that I was let go, I went home in tears, composed an entirely revamped resume and applied to the internship I was introduced to through a guest speaker at school.

When Billy Strawter visited my Organizational Communications class a year ago, I had to write a response to his discussion with us about his company, MILO Digital. The only person that has read this essay was my professor, but I want to share an excerpt with you.

“Strawter’s description of the company he founded was very interesting to me because this is the industry I would like to go into someday. It was very exciting getting to listen to someone who started their own company and how it all works. Hearing the processes at MILO made me feel very hopeful for the future, pushing me toward my ultimate goal of working at a company such as this one.”

Now here I am, almost eleven months later, and I could not thank MILO enough for giving me a space to find myself. I have grown so much over these past few months and feel as though I found my purpose. Not many people can say this, but I love my job! I am truly lucky to be here, writing these words for you. I hope they were worth reading.

-Love, Ashley 

MILO and Me ft. Billy

Hey friends!

Today I want to talk to you about my boss. His name is Billy Strawter, Jr. a.k.a. Boss Bill, the founder of MILO Digital. I know I’ve mentioned him before, but I don’t think I’ve given him the credit he deserves. Introducing Billy in this blog was daunting to me because his larger than life personality and passion for the industry cannot be accurately expressed in such few words. But I’ll try… 

Watches on watches

I’ve never had a boss like Billy. He’s not just a boss, but a leader. He cares about seeing his employees grow and learn new skills within his company. Even though I am not around as often as my other coworkers, being that I’m also a full-time student, I still feel like an important part of the team. Former president and CEO of Yahoo, Marissa Mayer, said that you should, “work for someone who believes in you, because when they believe in you they’ll invest in you.” I can truly say that Billy has invested in me and my future in the Digital Marketing world at a time when I felt like no one else would. 

To give you a glimpse into the man behind the MILO Digital scenes and how he came to run his own business, I sat down with him and asked the “real” questions. 

 


Q: What made you want to be an entrepreneur? How long did you know you wanted to be one?

A: I think the first story that I remember about me being an entrepreneur was we were at a place called Ponderosa … I remember sitting there as a kid, and I said to my parents, “I wanna eat steak every day when I grow up.” They said, “You know if you want to have steak every day you need to be a lawyer or a doctor or own your own business.”

It was really all about the idea that I asked a lot of questions and I was told frequently that it wasn’t my job. I wanted to figure out how to make it my job. I spent my life trying to find the right business to be in.

Being an entrepreneur comes with failure and trying lots of different things, but I feel like with MILO and advertising, I found my home.

 

Q: What have been some major struggles in creating MILO?

A: I guess the answer is I never wanted to own an agency. I just wanted to do cool stuff. MILO was born out of Social COOP – I wouldn’t have been able to do MILO without what I’ve learned with Social COOP. The hardest part was I went to school for marketing, but I never worked in an agency. What I loved was figuring out how to take traditional things and translate them into digital. Then the people – saying goodbye to people, managing people, and all the different personalities. And sometimes being misunderstood, I think that’s the hardest part.

 

Q: How would you describe your leadership style?

A: I try to give people freedom; to make decisions, to fail, but allow them to have a safe place to fail.

The only thing that I ask is that they learn from it and that they own it. That’s so important – not making excuses for why you failed, but finding what that reason is and trying to avoid it the next time around.

 

Q: Who is your biggest role model/inspiration?

A: My dad. In the face of adversity, he decided to start something, to build something. He stuck with it and is still doing it. He’s been firm with me but he’s also been very fair, very loving. My leadership style is servant leadership, and that’s me emulating my dad.

That’s the thing I took away from my dad, it needs to be bigger than me and that we lead by serving.

 

Q: Who or what do you look to for support? 

A: Obviously there’s my family, and then there’s my Leadership Detroit crew. They’ve been really helpful for bouncing ideas. It’s just been an incredible experience working with them. And of course, Jen’s [Billy’s wife] probably heard me complain about more things than anyone. I wouldn’t be able to do what I do now had she not gone back to work when I decided to start doing advertising. 

There’s that sacrifice, living with the ups and downs of being an entrepreneur. 

 I couldn’t even have done it without Savannah [Billy’s daughter]. She’s made a sacrifice of not having her dad around as much as someone that works a 9-5 would be. 

Birthday Buddies

And then Dmitri [MILO Digital Strategist] is my right hand. 

 

Q: Okay. You have your idea, now what? Is there a specific starting point, or is it different for every business?

A: Just do it. There are all sorts of reasons you can talk yourself out of starting a business, but it would be a shame to silence whatever little voice that told you “you should” and “you could,” because clearly there’s a reason that you’re considering starting something.

 

Q: What is something that many entrepreneurs may not be prepared for?

A: For me, I had to be prepared to lose everything.

You can certainly plan to mitigate some of the risks, but you also have to be prepared for that – It’s a real possibility.

 

Q: If you don’t have a lot of personal funding to start, what do you recommend?

A: Get creative. You may have to work lots of hours, you may have to wear lots of hats. I learned how to do what I could do, and anything I couldn’t do, I’d find someone in my similar position that could assist.

 

Q: Have you ever had a rough patch or feeling of doubt? If so, what did you do to keep going and be successful?

A: I just have to quote Yoda, “There is no try, only do.” There’s no other option. When I wake up in the morning, there’s no one telling me I need to get up at 5:30 in the morning. There’s no one saying I need to be here until 8 or 9 p.m. or 1 a.m., it comes from inside. It’s just a drive that I’ve always had and wished that I could give that to people, but you have to find that drive internally.

 

Q: Where do you see yourself and MILO in 10 years?

A: Ideally I’d love to see MILO in the hands of the people who helped build it and doing big things. I see it being bigger than me and it no longer being about Billy, but being about MILO and the family that we’ve built, just on a bigger scale.

Boss Bill

 

Q: What’s the biggest reward from being an entrepreneur? 

A: Getting to do something that I believe in every day and watching people grow.

Seeing people start somewhere and taking them from being shy or not quite confident in what they do, to watching them blossom into their own person is really incredible. Watching them turn from someone that is maybe an intern, to a leader. And working with the clients because they’re just good people. 

 


I’ve only known Billy for a short while, but he has made a huge impact on my life. He’s taught me so much but one thing Billy has said that stuck with me the most is,

we never fail, we learn.

This is how he looks at life. It’s fearless.

Here is something we should all think about today: have you ever backed away from a challenge in fear of failure? Billy had a long winding journey on his road to success, but it never stopped him from waking up the next day and working harder than ever. He is an inspiration to all those who know him, yet the most humble man I’ve ever met.

-Ashley

5 Sprout Social Tools to Take Advantage of in 2018


If you’re in the business of social media marketing, how do you manage social media marketing tasks?

At MILO, we use Facebook Business Manager and Sprout Social to help us manage our clients social media activity.

Next to Buffer & Hootsuite, Sprout Social is a social media management platform that can help streamline workflows and ensure your content reaches the right audience at the right time. We’ve identified five tools that can help you integrate with the platform to maximize its capabilities.  These tools enable users to find content efficiently, review social media analytics in real-time, and connect with the audience all within the same web environment.

Tool #1: Find Content/Content Suggestions

Looking for content quickly? Turn to the Find Content section under the Publishing tab.

Sprout Social recently announced Content Suggestions as a way to find current and engaging content. This tool aggregates shared content from various social channels to help the user find articles from trusted sources, posts from industry blogs and other brand-related media.

The content is aggregated from links shared on Twitter and based on an algorithm created by Sprout’s Data Science team, each article is matched to one of the featured content categories.

Tool #2: Reports

Getting ready to present social media updates to a client? Turn to Sprout Social for automated analytics!

Using the Group Report option, you’ll be able to see all of the analytics for the channels you have connected on the platform. The report gives you the opportunity to analyze your social strategy and compare data to understand what works well for the account. Included in the reports are: Impressions, Engagements, Audience Growth and Link Clicks.

Sprout Social also gives you the opportunity to review each profile in full depth. This is an opportunity to analyze data for individual profiles including audience growth, total engagements, top posts and impressions.

 

                                                 

 

Tool #3: Messages & Smart Inbox

Interact with your audience without leaving Sprout Social by using the Smart Inbox! Located in the Messages tab, Smart Inbox provides users the opportunity to monitor and engage with conversations across Twitter, Facebook, Instagram and LinkedIn. It also allows users to customize their inbox feed, monitor keywords and hashtags, assign tasks to other team members and keep in touch with viewers.

Tool #4: Discovery

If you are interested in seeing what others are saying about a specific topic, use Sprout Social’s Discovery tool. This tool allows you to find conversations and people to engage with based on keywords relating to your business. You can even narrow the search by adding a location to find a highly geo-targeted audience.

Along with finding new conversations, you can increase your follower count by following accounts. Additionally, clean up your account based on Sprout’s suggestions. Using the Suggestions, you can see the account’s Twitter followers and who to follow back, accounts you’ve held a conversation with and those who have mentioned you at some point.

 

Tool #5: Hashtag Analysis

Studies show that tweets with hashtags get twice as much engagement as those without hashtags. Because hashtags can help generate engagement for an account, Sprout Social provides a hashtag analytics tool to help find popular topics and hashtags.

By utilizing the Trends Report, you can see the most commonly used hashtags and topics when the account is mentioned on Twitter. Apply the hashtags listed within the report to help increase your engagement.

Take advantage of the tools on Sprout Social to maximize your efficiency and improve your social outreach skills. Maximize your time and ROI on social media by implementing these time-saving programs.  

Looking for some more in-depth help? We’re happy to consult and/or bring you into the office for a one-on-one session with our in-house expert. Let’s talk!

 

5 Ways to Take Your Twitter to the Next Level in 2018

Next to Facebook and Instagram, Twitter is another social media platform that brands and organizations can use to connect with their audience across the world.  

According to a report by Hootsuite and We Are Social, there are currently 3.196 billion active social media users around the world. As of January 2018, their report lists Twitter at No. 3 behind Facebook and Instagram for the number of active users on the social media platform.

While there are more users on Facebook and Instagram, there are some key benefits to Twitter including increased brand awareness, ability to promote content, boost website SEO, drive website traffic and monitor brand reputation.  

Twitter allows brands to connect with their audience on a different social media platform without being subjected to the weird algorithm that Facebook and Instagram are. The algorithm limits the amount of posts from businesses, brands and media but allows users to see more meaningful content.

According to Twitter Marketing, people share positive experiences about the organizations they follow on Twitter with their own network of followers, spread the word about your organization through retweets and are also more likely to buy or interact with you in the future.

Followers play a huge role in how successful a Twitter account can be. One big thing to keep in mind is that you should interact with your followers, as this is the key to a successful Twitter account. It can lead to higher engagement numbers, more followers and increased exposure.

So if you are running a Twitter account for a business or organization, you are probably wondering how you can increase engagement and followers. Here are some tips to take your Twitter account to the next level in 2018:  

1. Use Promoted Videos, In-Stream Video Ads, Branded Emojis, GIFs & Photos

  • According to Twitter Marketing, all of these ways plus a few more are a great way to interact with your audience in a completely different way. It also allows you to showcase your brands personality and makes it relatable.

2. Twitter polls

  • It’s different from other ways to engage with your audience, but it’s a great way to interact with your audience and see what they are thinking.
  • Tip: Try asking lifestyle questions that relate to your business or ask followers what content they like the most from you.

 

3. Take advantage of hashtags

  • If you are struggling to find the perfect hashtag to use, try using tools like Twitter “Trending Now” section or Trendsmap. In need of the perfect hashtag? Sprout Social has a full list of tools to help you find the best one.
  • Tweets with hashtags get two times more engagement; stick to one to two relevant hashtags when posting (Buffer)

4. Make use of content posted by Twitter Business and Twitter Marketing

  • Both Twitter Business and Twitter Marketing provide content for creating a brand presence on Twitter, develop creative marketing campaigns that engage your audience and improve customer experience.

5. Use Twitter Analytics

  • Using Twitter Analytics will give you the opportunity to know who your target audience is, what they are interested in, engagement rates, and the best times to post.

 

Twitter Accounts for Inspiration:

Moon Pie & WingStop: Both accounts bring fun, entertaining content with marketing and selling their product

Bleacher Report: Features a wide-variety of content with photos, videos & gifs

Shea Moisture: Uses quote graphics, short videos and hashtags like #WednesdayWisdom and #FeelGoodFriday to engage with their followers

Adidas: Simple and straight to the point copy with videos or photos & hashtags

 

With these tips and recommendations, you can take your Twitter account to the next level and stand out among the rest.

In the end, Twitter is all about communication. Don’t forget that engaging with your followers and posting interesting content featuring photos, videos or gifs can help increase exposure and follower growth.

Need help taking your social media to the next level? MILO’s digital marketing team is ready to answer any questions you may have and work with your business to come up with a strategy that will make your digital presence truly shine. Let’s talk!

Get More Likes on Facebook. Is it Worth Paying For?

Facebook Likes. We want ’em. We need ’em. We pay for ’em.

I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page.  [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]

Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.

Let’s take a look at how it works.

 

Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.

Where do the Ads Show?

Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.

What Type of Ads?

People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.

Who Sees my Ad?

Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.

 

I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)

Have you noticed this new advertising option on Facebook? What do you think is it worth it?

 

 

 

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