How to Become an Instagram Pro

Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro. 

Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience.

Today you are going to learn how to be consistent in your branding, some different tools you can use to step up your processes, and how to generate content for a whole month in as little as a day. 

Sue B. Zimmerman says, “It’s the REAL, RAW, AUTHENTICITY, that connects you to others.” Zimmerman is an expert on Instagram stories. She emphasizes that Instagram is not your sales platform. What you need to do is focus on building and nurturing relationships. You can do this through your Instagram story. Zimmerman says your story needs to be “edu-tainment.”

There are 300 million active daily users on Instagram stories. Focusing on this tool for Instagram can be a great way to connect with your audience. But how do you get your stories to stand out from all of the others? Try using interactive elements to connect with your audience such as polls, geotags and hashtag stickers.

  • Polls drive engagement and provide market research feedback to business profiles. 
  • Geotags help people who aren’t following your profile discover you and help you get noticed by influencers.
  • Using hashtag stickers will show your content in search results.
  • Follow hashtags that are relevant to your brand, which allows you to connect with similar brands and business owners.

Highlights are another great way to showcase your best stories. Zimmerman says, “The best real estate on Instagram is the highlights.” Donna Moritz says Stories give you the ability to rebrand your storytelling. She suggests using www.easil.com for premade Story templates to give your brand and profile a more professional look.

Jasmine Star is big on saving time and getting the most out of your content. Your brand is the only thing that sets you apart from all the other businesses on Instagram competing for those likes and comments. Instagram has 800+ million active users. So, in order to make a splash in this big pool, you need to ask yourself, “Are you ‘on’ Instagram, or are you ‘using’ Instagram?”

If you are really utilizing Instagram you should be posting constantly, having one-to-one connections, and have a plan/strategy. Sometimes it can be really hard to find something to post every day, but Star has some tips on how to create a month’s worth of content in a day. 

  • Determine how many posts you’ll create for the month. 
  • List the types of photos you want to share. 
  • Sort into categories, about 9-12, that relate to what you’re selling (literal.emotional) and what you’re trying to attract. 
    • Star suggests: 
      • Books you’re reading (Self-development) 
      • Food you’re eating (Lifestyle) 
      • Your spouse or significant other (Family and connections) 
  • These categories don’t necessarily have to relate to your brand, but they give your brand an extra layer of meaning.

Take the categories and select a specific number of photos until you have covered the entire month.

  • For example: If you choose 10 categories for your brand, you just need to plan 3 photos for each category and you’ll be set for the month.

This is a way to “publish with purpose,” and Ben Blakesley helps us understand how to stay on brand in order to be consistent and receive meaningful likes. Like Star, Blakesley says that it’s easy to be consistent when you have a plan in place. To be consistent, you need to give yourself guidelines because then the elements of your visual identity will display a clear brand. He suggests choosing three elements to be your bread and butter that you incorporate in each picture to display consistency and produce a recognizable brand. Some examples he gives to consider are: 

  • Tonality/warmth – blue tends to receive more engagement.
  • Saturation – social loves more saturated images. 
  • Composition – rule of thirds, and colors that are consistent with your brand. 

People want to see stories from humans. You can’t connect with your followers if you’re just a faceless brand without a purpose. Having a direction, a plan and clear branding will set you apart from the crowd.

So just a few reminders: 

  • Visual identity matters 
  • Create your guidelines 
  • Be consistent

Still need help implementing these tips? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.

 

Reach & Impressions: What Does it All Mean?

If you’re a social media manager, you understand how important it is for your content to be seen and engaged with.

One of your main goals for social media management is to increase the account’s audience and  brand awareness. With that in mind, it’s important to know the difference between reach and impressions. Both terms have similar meanings, but provide different results on social media.

Reach vs. Impressions

Reach is the total number of people who can see your content and Impressions are the number of times your content is displayed, no matter if it was engaged with or not. For example, if a post was shown to the same person three different times, it would be 1 reach and 3 impressions.  

Clients wish that all of their followers would see and interact with every piece of content posted but it doesn’t happen. For instance, the Regional Transit Authority (RTA) has 7,200 followers, but the organic content doesn’t result in 7,200 likes, comments, and shares. Without a post being promoted (like the post below), the organic content only receives a small percentage of interactions.   

Why Reach & Impressions Matters (+ which is more important)

Both reach and impressions are important because they help increase brand awareness and grow the audience.  

Depending on an account’s goal, you might want to focus on just one or the other. If the main goal is to get content out to a specific number or people, then focus on reach. Shift the focus to impressions if your main goal is to increase brand awareness and you want your content shown a specific number of times.

However, Sprout Social reports reach may be less than impressions since one person can see multiple impressions. But knowing who your target audience is and what kind of content they like to see can help to increase both.

Something more important than reach and impressions is engagement. Engagement is the number of interactions people have with your content, whether it’s likes, comments, shares or retweets. According to AdWeek, it’s considered to be the most important metric for social media campaigns. If people are liking and interacting with your content, they may be likely to share it with their friends. If you’re receiving high-quality engagement on your content, reach and impressions will continue to grow.

If you think about it, engagement is the final step in this three-part process. Reach and impressions work together to drive engagement to your content. It all starts with content and what the audience likes to see.

Still don’t understand the difference between reach, impressions and how beneficial it all is? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.