Detroit Social Media Digital Marketing Agency | MILO http://milodetroit.com Detroit Social Media Digital Marketing Agency Tue, 16 Oct 2018 18:35:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 10 Things MILO Loves About Being in Detroit http://milodetroit.com/10-things-milo-loves-about-being-in-detroit/ http://milodetroit.com/10-things-milo-loves-about-being-in-detroit/#respond Tue, 16 Oct 2018 17:28:49 +0000 http://milodetroit.com/?p=1704 Here at MILO Detroit we love, well, Detroit. It’s not just part of our name because we’re based here, but because everyone at MILO loves the Motor City. From sports to cuisine to the unstoppable spirit of the people of Detroit, we are sharing 10 of our favorite things about our beloved city. Fun MILO …

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Here at MILO Detroit we love, well, Detroit. It’s not just part of our name because we’re based here, but because everyone at MILO loves the Motor City. From sports to cuisine to the unstoppable spirit of the people of Detroit, we are sharing 10 of our favorite things about our beloved city.

Fun MILO Fact: MILO isn’t an acronym, but actually stands
for My Love of Detroit with the MI also being short for Michigan.

Things to do
Detroit attracts musical artists big and small from all around the world and is home to the second largest theatre district in the country – behind only New York City.

Eastern Market is one of the oldest and largest year-round markets in the U.S. with markets held every Saturday year-round and Sunday and Tuesdays in the summer.

Detroit has a variety of museums, a science center and plenty of historical sites to take in throughout the year. Don’t forget that a trip to Belle Isle means a chance to enjoy the Belle Isle Nature Center, a visit to the aquarium, a kayak launch point, a large slide and so much more.

Getting around the city
Our public transportation may not be as extensive as New York or London’s, but that doesn’t mean it isn’t good. Grab a bike from a MoGo station and roll around downtown. With over 43 miles of bike lanes in Detroit and bike repair stations throughout the city, Detroit is making a name for itself as one of the most cycling-friendly cities in America. Is biking not your style? Hop on the QLINE for an inexpensive trip down Woodward Ave (and you can take your bike on the QLINE and city buses too.)

Coney dogs – A Michigan original
Are you team Lafayette or American? Detroiters aren’t just loyal to their sports teams, they’re loyal to their coney dogs. The rivalry between these coney dog titans is the stuff of legends. New York has Coney Island, Detroit has coney dogs – it’s just a delicious fact of life.

A taste of everywhere
Detroit food isn’t just about the coney dogs. Walk downtown and you will find local restaurants serving a wide assortment of cuisines. From Italian and Greek to Polish and Middle Eastern, or the taste of Americana and more, the city has it all and is serving it up on a platter daily. New restaurant openings are a regular occurrence in Detroit and there’s always something new and exciting to tease the palate.

Grab your fan gear
Basketball, football, hockey and baseball – Detroit has it all and, as of 2017, all of the professional teams play in Downtown Detroit. From the Old English D to the Winged Wheel, fans are enjoying sports year round.

Each of these teams holds their own when it comes to championships with each team being crowned season champions at least three times and as many as 11. During the 1930s, Detroit was nicknamed the City of Champions after the Lions won the National Football League championship in 1935, the Tigers won the World Series in 1935 and the Red Wings won the Stanley Cup in 1936 and 1937. Things may not have been so peachy lately, but us Detroiters are nothing but loyal – even when griping and complaining about our teams. Remember, you only get to diss Detroit sports if you rep Detroit sports.

Travel a few miles north to Hamtramck to enjoy a Detroit City Football Club game. Founded in 2012, the National Premier Soccer League team has amassed quite the following, making it one of the most talked about teams in North America.

Art isn’t just for the museums
Detroit doesn’t keep its art indoors at the Detroit Institute of Art or the Museum of Contemporary Art. It displays art proudly throughout the city whether it be sculptures, monuments or murals painted directly on buildings. A single trip downtown isn’t enough time to discover all of the art installations the city has to offer. Be sure to check out the Spirit of Detroit, The Belt, The Fist, Kelsey Montague’s #WhatLiftsYou angel wings on Woodward Ave and One Campus Martius’ painted facade as you check some of Detroit’s amazing pieces of artwork off your list.

The beauty of Pure Michigan
Follow Woodward Ave. downtown and you’ll enjoy some of the best sites of the city. From local businesses to the Little Caesars Arena and Comerica Park to Hart Plaza, Detroit is truly beautiful. Head down to the riverfront and enjoy the view of Windsor, Ontario, Canada or admire the charm of Belle Isle – the largest island park in the United States.

Oh, Canada!
Did you know Detroit is the only city in the United States that is located to the north of Canada? It’s a quick trip across the Ambassador Bridge or the Windsor Tunnel to see our friends in Great White North. We love our neighbors to the north so much local bike tour company Tour de Troit holds an annual Bike the Bridge event which takes riders across the Ambassador Bridge and through Windsor before returning to Detroit.

Cadillac Convoy markerA grand history
From its founding in 1701 by the team of French-Canadian explorers known as the Cadillac Convoy to its key role in the Underground Railroad to constructing the first urban freeway and the birth of Motown, Detroit has a diverse and rich history. How many places can boast such diverse nicknames as Motown, America’s Comeback City and Hockeytown?

Fun MILO Fact: One of the MILO team members is the great (x9) niece of Francois Livernois,
one of the members of the Cadillac Convoy and for whom Livernois Avenue is named.

Nothing stops Detroit
Despite Detroit declaring bankruptcy in 2013, the people of Detroit didn’t give up on the city. They continued to pump their heart and souls into revitalizing the city by opening new businesses and continuing to show support for their beloved city. Thanks to investors and business incubators like TechTown, the city is on a path to rejuvenation and it shows no signs of slowing down. There has been so much change in the city over the past few years that some might not even recognize aspects of it any longer. Regardless of the changes, there’s no mistaking the city’s gritty, underdog spirit. We may have taken a hit in 2013, but Detroit never left.

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MILO Takes Digital Summit Detroit! http://milodetroit.com/milo-takes-digital-summit-detroit/ http://milodetroit.com/milo-takes-digital-summit-detroit/#respond Fri, 14 Sep 2018 20:04:12 +0000 http://milodetroit.com/?p=1686 A Newcomer’s perspective: Digital Summit Detroit was an invigorating and empowering experience for me as a newcomer in the industry. The way the MILO team all banded together to learn more so that we can provide the best service as fellow marketers was moving. I have been to many conferences before, and none have kept …

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A Newcomer’s perspective:
MILO Detroit team at Digital Summit DetroitDigital Summit Detroit was an invigorating and empowering experience for me as a newcomer in the industry. The way the MILO team all banded together to learn more so that we can provide the best service as fellow marketers was moving. I have been to many conferences before, and none have kept me as engaged and charged throughout its entirety as Digital Summit. There were several different aspects of the summit that I enjoyed, but there are a few key takeaways I think will really help me better myself in this industry. After attending all the speaker sessions there are a few things as a digital professional that I want to apply to my everyday work!

“Sometimes you have to plan for the unplannable.” – Brandon Chesnutt
Brandon Chesnutt from Identity taught us that working in social media means if a crisis does arise, we are at the frontline. Here are some questions we should ask ourselves before this occurs:

Do you have a process in place to address the crisis?
Do you have rules for engagement? If so, what is your approach?
Are your “non-specialist” trained to give basic responses during a crisis?

It is important to have a plan in place, test it and conduct a post-mortem so you can fix issues with your plan before a crisis occurs – though of course, we all hope that never happens. Too often brands don’t make crisis response a priority and are ill-prepared for when one happens.

Digital Summit Detroit presenter

“The play button is the most compelling action on the web.” – Jason Hsiao
During this session with Jason Hsiao from Animoto, I learned businesses need to learn how to speak the language of video. As a social media manager video is not something new and groundbreaking to me, but it is definitely something that I do not use enough. I learned getting into video is as simple as this: start where your audience exists. There is no need to create a new platform for video. You can even use the same content, just translated in a video instead. Basically, your audience is more likely to engage with a video, than to click on a link to an article. A video can be a useful and more effective way to get your message across to your audience.

 

Digital Summit Detroit Presenter

The world of humor and marketing are more similar than I thought.
“Humor helps me connect with people, and helps me fit in. What else does that? Besides… Marketing.” – Scott Dikkers, Founder of The Onion. This statement really opened my eyes. Most people would think, “my client has nothing to do with humor so how is Scott Dikkers going to tell me anything worthwhile about marketing?” Well, they are wrong. The moral of Dikkers’ keynote was that you may have to put yourself out there to achieve your goals. This doesn’t necessarily mean being vulgar and humorous like The Onion. It can mean doing the most “out there” thing that appeals to your audience, or the audience of your client.

I wasn’t the only one to gain great insights from the Digital Summit. Alexus Bomar, one of MILO’s social media managers, gained valuable information to use for her clients as well.
Alexus Bomar, social media manager

“My favorite session out of both days was “Long Story Short: How Brands Can Create Quick Captivating Content Using Instagram Stories.” Even though I knew a majority of the information discussed, it was a great refresher and gave me some inspiration for things I can do for my clients.  One thing I didn’t know was over 300 million people use IG Stories every day so it’s another great way to connect with the brand’s audience.” – Alexus Bomar, social media manager

As a whole, MILO gained a considerable amount of insight from the Digital Summit! The MILO team was excited to be a part of the event and look forward to putting the knowledge we gained into practice.

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If You’re Not Incorporating Videos on Facebook You’re Doing it Wrong http://milodetroit.com/if-youre-not-incorporating-videos-on-facebook-youre-doing-it-wrong/ http://milodetroit.com/if-youre-not-incorporating-videos-on-facebook-youre-doing-it-wrong/#respond Wed, 15 Aug 2018 17:00:53 +0000 http://milodetroit.com/?p=1627 There’s really no better way to say it than this: Videos are a must to be successful on social media, but especially so on Facebook with the changes that have come down the pipe. Correction: Quality videos are a must to be successful on social media. It’s easy to post a video on Facebook, but …

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There’s really no better way to say it than this: Videos are a must to be successful on social media, but especially so on Facebook with the changes that have come down the pipe.

Correction: Quality videos are a must to be successful on social media.

It’s easy to post a video on Facebook, but if you’re not making sure it’s in line with your social media strategy or has a strategy built around it, the odds of success are not in your favor. According to Cisco, 80 percent of all content consumed online will be video by 2019 and that’s only six months away folks. The time to get going on videos was yesterday, so if you could use some guidance on how to correctly incorporate them into your Facebook strategy, you’re in luck, MILO is here to dish out some advice.

Focus on what matters

Gone are the days of relying on metrics like views and followers to judge the success of your videos. In fact, Marcus Sheridan, of The Sales Lion and IMPACT fame, stressed at Social Media Marketing World 2018, that you need not get caught up with the things that don’t matter, such as views.

According to Sheridan, you have to establish other parameters to measure success early on and determine the KPI’s that will dictate if you’re winning or not. Your video can have a million views, but if none of those views have generated sales for the business, are you truly winning?

Brian Fanzo, founder of iSocialFanz, is another social media expert who is urging marketers and businesses to say goodbye to vanity metrics, as Facebook is all about those meaningful interactions now. For Fanzo, the focus now is on bringing authenticity and creating participatory content when building out your social media strategies. By the way, did you know that Facebook Live gets six times the interactions than native videos on Facebook?

Content is Still Key

Mari Smith, Facebook’s designated “Small Business and Facebook Marketing Expert” shared an interesting statistic at SMMW 2018 – people gaze five times longer at video than static content on Facebook (and Instagram). Due to this, we need to move away from the whole “buy my stuff” style of copywriting and begin thinking about the videos we create from more of a screenwriter’s viewpoint. Remember, relationships first and business second.

If you’re wanting to move the sales needle, remember these five types of content which are favorites of Sheridan:

  • Content that is willing to look at the good, the bad and the ugly. To create trust with the customer, you must be willing to look at all sides. Remember, it’s not the competition who is keeping your lights on, it’s the customers and they value transparency.
  • Content that openly discusses money, costs, pricing, rates, etc. Did you know that 90 percent of businesses won’t address the cost of their service/product online? Take a chance and be one of the 10 percent who will.
  • Content that is willing to turn customers away. This one is important: don’t be afraid to tell folks exactly who you are and what your company can do, including what you’re not.
  • Content that promotes self-selection. “For me” searches have increased 130 percent over the past two years and “Should I” searches are up 60 percent. Incorporate this in your content strategies.
  • Content designed to replace or facilitate the traditional buyer experience. “First Ride” and “Shop With Me” videos continue to see their popularity surge, which is telling of what social media users are looking for.

Videos on Facebook are here to stay and if your brand implements some of these tips, you’ll see some encouraging results. Confused about how to get started? Remember, you’ve always got MILO Detroit in your corner!

 

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Pinterest your way to more clicks, email subscribers & sales http://milodetroit.com/pinterest-way-clicks-email-subscribers-sales/ http://milodetroit.com/pinterest-way-clicks-email-subscribers-sales/#respond Fri, 03 Aug 2018 19:45:14 +0000 http://milodetroit.com/?p=1609 Businesses use social media platforms like Facebook and Twitter to connect with their audiences and promote services, but over the years Pinterest has grown to become a powerful search platform to further target audiences before they make a purchase. According to Pew Research Center, only 29% of U.S. adults use Pinterest but learning how to …

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Businesses use social media platforms like Facebook and Twitter to connect with their audiences and promote services, but over the years Pinterest has grown to become a powerful search platform to further target audiences before they make a purchase.

According to Pew Research Center, only 29% of U.S. adults use Pinterest but learning how to maximize and best use this platform can be key to an increase in clicks, email subscribers and sales.

Pinterest is commonly used to browse around for something to use in the future, narrow down ideas or find something specific. Today, businesses are taking advantage of what pinners are using Pinterest to better promote their services.

Be prepared
Before you dive into using Pinterest, it’s important to have a marketing plan in place to ensure this is the best direction to go. The plan should focus on how the business is going to use Pinterest to increase traffic, email subscribers and clicks. Take into consideration what topics to focus on and turn them into boards, featuring related pins.

Pinterest uses boards to gather pins and businesses can use this to showcase their products and help consumers find exactly what they are looking for.

Do your research to maximize reach
When you have an idea of what topics you want to feature, think about your target market and research what keywords for search perform best.  Step into the shoes of the audience and determine what terms they use when searching for your product.

For example, if your business is all about social media, your pins should feature social media tips, email marketing, tips to improve branding and more.  Keywords should also relate to social media, marketing, strategy and more.

Pinterest is for more than ideas
Wpromote, a full-service digital marketing agency in California, uses Pinterest to create campaigns to expand their reach. According to Pinterest, this agency wanted to expand their clients’ reach with a lower cost per action.  People use Pinterest to not only scroll through content but to plan purchases.

“We’ve found that people on Pinterest are more actively trying to plan or make a purchase than on other platforms. Being able to reach them when they’re in that mindset is a primary driver for the strong performance we’re seeing.” – Ashley Talley, Wpromote Account Director

With the use of Promoted Pins, their campaigns included 40% lower costs per action and 26% lower costs per thousand than other paid channels. They were able to reach new customers via Pinterest at a much lower cost than other paid channels.

Use eye-catching imagery
Along with using keywords and taking advantage of Promoted Pins, design plays a part in getting more people interested in your Pinterest.

Taking the time to design beautiful and striking graphics, focusing on the layout and creating useful pin descriptions are a few design ways to help increase traffic to your website. Using design tools like Canva, Crello and Adobe Photoshop can help to create impactful images.

As Pinterest expert Peg Fitzpatrick said, you want to maximize your efforts and create content that inspires, teaches and visually appearing to gain the attention of the audience.

Eye-catching images within your pins can make or break your business. The better the image used, the more clicks, traffic to website and email subscribers you can potentially have.  Preparing a style guide with brand colors, fonts and logos can help plan out your Pinterest layout easily.

We can help you plan how to use Pinterest to increase traffic, gain more email subscribers and improve sales. Contact us!

 

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How to Master Live Video http://milodetroit.com/master-live-video/ http://milodetroit.com/master-live-video/#respond Mon, 30 Jul 2018 15:17:14 +0000 http://milodetroit.com/?p=1588 Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks! Did you know that one-third of online activity is spent watching …

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Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!

Did you know that one-third of online activity is spent watching video?

Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.

As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.

Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:

  • Tell your followers ahead of time when you plan to go live.
  • Figure out what your purpose is.
  • Make sure you have a strong wifi connection.
  • Background check.
  • Switch off interruptions.
  • Voice warm-ups.
  • Remind viewers they can subscribe to Live notifications.
  • The best length for a love video is 15 minutes.
  • Say names from the comment section to engage your audience.
  • Keep showing up!

Even when you are prepared, going live can still be nerve-wracking if you are not used to it.

Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.

Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly. 

Four secrets Amy has that she uses to thrive on camera are:

  • She eased into live by testing it in a private Facebook group
  • She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
  • Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
  • Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.

Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps. 

Live video can make you feel more connected with your audience. So don’t be afraid to try out live video for your business today! MILO is here to help.

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How to Become an Instagram Pro http://milodetroit.com/become-instagram-pro/ http://milodetroit.com/become-instagram-pro/#respond Mon, 09 Jul 2018 20:04:45 +0000 http://milodetroit.com/?p=1555 Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro.  Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience. Today you are going to learn …

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Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro. 

Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience.

Today you are going to learn how to be consistent in your branding, some different tools you can use to step up your processes, and how to generate content for a whole month in as little as a day. 

Sue B. Zimmerman says, “It’s the REAL, RAW, AUTHENTICITY, that connects you to others.” Zimmerman is an expert on Instagram stories. She emphasizes that Instagram is not your sales platform. What you need to do is focus on building and nurturing relationships. You can do this through your Instagram story. Zimmerman says your story needs to be “edu-tainment.”

There are 300 million active daily users on Instagram stories. Focusing on this tool for Instagram can be a great way to connect with your audience. But how do you get your stories to stand out from all of the others? Try using interactive elements to connect with your audience such as polls, geotags and hashtag stickers.

  • Polls drive engagement and provide market research feedback to business profiles. 
  • Geotags help people who aren’t following your profile discover you and help you get noticed by influencers.
  • Using hashtag stickers will show your content in search results.
  • Follow hashtags that are relevant to your brand, which allows you to connect with similar brands and business owners.

Highlights are another great way to showcase your best stories. Zimmerman says, “The best real estate on Instagram is the highlights.” Donna Moritz says Stories give you the ability to rebrand your storytelling. She suggests using www.easil.com for premade Story templates to give your brand and profile a more professional look.

Jasmine Star is big on saving time and getting the most out of your content. Your brand is the only thing that sets you apart from all the other businesses on Instagram competing for those likes and comments. Instagram has 800+ million active users. So, in order to make a splash in this big pool, you need to ask yourself, “Are you ‘on’ Instagram, or are you ‘using’ Instagram?”

If you are really utilizing Instagram you should be posting constantly, having one-to-one connections, and have a plan/strategy. Sometimes it can be really hard to find something to post every day, but Star has some tips on how to create a month’s worth of content in a day. 

  • Determine how many posts you’ll create for the month. 
  • List the types of photos you want to share. 
  • Sort into categories, about 9-12, that relate to what you’re selling (literal.emotional) and what you’re trying to attract. 

Star suggests: 

  • Books you’re reading (Self-development) 
  • Food you’re eating (Lifestyle) 
  • Your spouse or significant other (Family and connections) 
  • These categories don’t necessarily have to relate to your brand, but they give your brand an extra layer of meaning.

Take the categories and select a specific number of photos until you have covered the entire month.

For example: If you choose 10 categories for your brand, you just need to plan 3 photos for each category and you’ll be set for the month. This is a way to “publish with purpose,” and Ben Blakesley helps us understand how to stay on brand in order to be consistent and receive meaningful likes. Like Star, Blakesley says that it’s easy to be consistent when you have a plan in place. To be consistent, you need to give yourself guidelines because then the elements of your visual identity will display a clear brand. He suggests choosing three elements to be your bread and butter that you incorporate in each picture to display consistency and produce a recognizable brand.

Some examples he gives to consider are: 

  • Tonality/warmth – blue tends to receive more engagement.
  • Saturation – social loves more saturated images. 
  • Composition – rule of thirds, and colors that are consistent with your brand. 

People want to see stories from humans. You can’t connect with your followers if you’re just a faceless brand without a purpose. Having a direction, a plan and clear branding will set you apart from the crowd.

So just a few reminders: 

  • Visual identity matters 
  • Create your guidelines 
  • Be consistent

Still need help implementing these tips? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.

 

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Using Twitter Can Increase Your Customer Base! http://milodetroit.com/using-twitter-can-increase-customer-base/ http://milodetroit.com/using-twitter-can-increase-customer-base/#respond Mon, 02 Jul 2018 17:40:48 +0000 http://milodetroit.com/?p=1526 Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use. At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, …

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Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use.

At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, analytics and how to turn conversations into customers.

Below are some key takeaways to connect with more of your customer base and increase sales.

 
The Value of a Tweet
Small businesses have started turning to Twitter to target their audience and increase their customer base. With that, it’s important to take into consideration the value of a tweet and how it can benefit your business.  

International Social Media Trainer Nicky Kriel stressed the value of a tweet is NOT the number of impressions, reach, engagement or if the post goes viral. The value is: The tweet drives traffic to your website, makes the right customers aware of the business, builds business relationships and generates revenue for your business.

To increase the value of your tweet, take a look at Twitter Analytics. This gives you the chance to dive deep into the data of the account and learn what works best.  Here you can be aware of who your audience is, their locations and their interests.

 
Produce great content with Twitter’s timeline algorithm
Creative Content Marketers duo Andrew and Pete shared their strategy for working with the Twitter algorithm with the acronym TUCEPM!

The Twitter algorithm ensures the most important tweets appear at the top of users’ timelines. Per Twitter, tweets that followers are more likely to care about will show up first based on accounts and tweets with which they interact.

Keeping the algorithm in mind, there are ways to achieve organic reach. Check out a few below:

  • Timeliness: Newer posts get shown more often than older ones, so it’s important to post in real-time and relevant times to your audience. Take advantage of relevant trending topics and post a few minutes before or after the hour as opposed to at the top of the hour.
  • User interests: Use Twitter analytics to find out what your audience cares about the most.
  • Credibility signals: Twitter’s algorithm favors accounts that are credible, meaning the profile is complete with a name, bio, location, website, profile picture and header image. Tweets shouldn’t have broken links, swearing, nudity, high bounce rates or aren’t mobile responsive.
  • Engagement: The more engaging a tweet is, the greater its relevance score, which means it will show up across more timelines as a top tweet. Twitter takes into account the amount of time spent reading a tweet, sharing via direct messaging or if someone clicked the profile as a result of the tweet.
  • Tweets that have high engagement often include one of the following: “RT if,” “Retweet if,” “RT and follow to enter,” a Twitter poll, asks questions, mention/tag someone or uses GIFs.
  • Past engagement: People see more tweets from accounts they have engaged with in the past so increase engagement now to benefit in the future.
  • Media: Users are shown more of the media type they prefer based on what they have engaged with in the past. Along with your standard tweets, add in a variety of videos, images, GIFs and polls to keep followers engaged

As Andrew and Pete said using this acronym can help your account get the organic reach it deserves even with the new algorithm.

 
Improve your Twitter account with these tools
Throughout their workshops, four Twitter experts shared various tools that can help step up your Twitter game, work well with the Twitter algorithm and improve your content marketing. Below is a list of tools you can use can help grow your Twitter account.

Twitter Analytics
Measure and boost your impact by analyzing your followers’ interests, locations and demographics. Twitter analytics provide a 28 day summary or a summary by month to see what is working best for your account.

ManageFlitter
This tool allows you to manage multiple accounts, grow your business by finding relevant people to connect with and schedule tweets at optimal times.

Zest
A Google Chrome Extension that provides you with smart marketing content that is hand curated. This extension is similar to Sprout Social’s “Find Content” feature.

Union Metrics
Union Metrics provides social media analytics for Facebook, Twitter, Instagram and Tumblr.

Social Jukebox
Allows users to automated and schedule content on Twitter, Facebook and LinkedIn.

Tweriod
Tweriod provides you with the best times to tweet by analyze your tweets and your followers’ tweets.

ClickToTweet
This tool encourages people to Tweet something by giving them a link. People who use this tool can promote, share and track content on Twitter.

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Ramp up Your Facebook Ad Knowledge and See Results Today http://milodetroit.com/ramp-facebook-ad-knowledge-see-results-today/ http://milodetroit.com/ramp-facebook-ad-knowledge-see-results-today/#respond Mon, 25 Jun 2018 16:00:33 +0000 http://milodetroit.com/?p=1537 So you want to use Facebook to give your business a boost? You’re not alone! According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling …

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So you want to use Facebook to give your business a boost? You’re not alone!

According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling like the odds are stacked against you? Don’t. With the right Facebook Ad knowledge, you too can enjoy a share of those billions of users!

Make your Facebook Ads Profitable Every Time
We know, churning out profitable ads time and time again seems far-fetched, but if you ask Nicholas Kusmich, who sees some of the highest ROI on ads in the industry, it’s 100% possible.

Kusmich draws attention to the shift marketing has made. Gone are the days of mass marketing being king – it’s all about micro-marketing now and through Facebook, you’re able to pinpoint and target only those who need to be seeing your message.

Kusmich has come up with a predictable profit process, which begins with the ad, then the lead magnet, the thank you offer and retargeting. He also encourages keeping these three principles in mind

1. Content – how does your message stand out from the competition?
2. Distribution – what good is having a great message if no one or the wrong people see and hear it?
3. Conversion – what good is great content and distribution if nobody turns into clients?

Per Kusmich, you can’t just jump into the marketplace and ask people to buy your product and expect them to do it. No, you must give before asking. You have to earn the right to ask anything of your fans by providing value to them first. 

Keep in mind, every step of your marketing process should be valuable in and of itself. The name of the game is value, and your content and ads must have it! Keep to SAGE (short, actionable, goal-oriented, easy) principles, and you’ll begin to see a return on those ads.

Small Business Tips
As Andrea Vahl, co-author of “Facebook Marketing All-in-One for Dummies” points out, organic reach may be decreasing, but users are increasing and Facebook is still the cheapest form of advertising out there. When done right, Facebook Ads will be quite a boon for your small business. Emphasis on the ‘done right’ part!

According to Vahl, you want to take the customer journey into consideration:

1. Use Facebook to build an audience
2. Target your ideal customer
3. Enhance the relationship with good content
4. Retarget to convert.

Ultimately, Vahl stresses that your goal is to move them off Facebook as soon as possible, whether that is on to an email list or your website. Since Facebook ad costs are rising, you have to get smarter and have a system in place for testing those ads.

Why Ads don’t work and how to fix them
Per Jon Loomer, an advanced Facebook marketing strategist, the ultimate reason why your Facebook ads are not working is because the wrong people are being targeted. So how do you fix this? It’s simple – adjust how you’re targeting the audience. 

Loomer suggests breaking your audience into different groups, those who engage with your content generally (aka not based off of specific posts, videos or events) and those who engage with specific content.

Making Facebook Ads Work For You
Azriel Ratz, CEO of Ratz Pack Media, shared some valuable knowledge on how to do just this at Social Media World 2018, and it involves four simple steps to optimize your Facebook Ads.

1. Set business goals
2. Find your best potential audience
3. Engage with the most effective ads
4. Optimize your ad performance

Are you only running 1 to 3 ads in every ad set? That is probably not your best-laid plan. As Ratz pointed out, the chances of making anything really good when only doing 1 to 3 is very rare. You should be mixing things up, testing copy, testing images, testing everything possible with the ads. He also points out that to optimize your ads you need to be monitoring cost per 1,000 impressions (CPM), cost per click (CPC), time on site and the conversion rate. Our digital experts at MILO are skilled at all things testing, in fact, they live for it! If you’re unsure of how to correctly test the effectiveness of those ads, we’re here to help!

If all ad sets have high CPM, you’re targeting the right audience, but with the wrong messaging. On the flip side, some high CPM and some low CPM may mean you have the right messaging, but wrong audience. Do you see high CPC? Try switching out the copy for more compelling language. The time on site numbers can be impacted by low-quality placements, a disconnect between your ads and the landing page, or a landing page optimization issue. Finally, if you’re conversion rate is low consider this: They just might not be interested in the offer or your form needs fixing.

You don’t have to dive into the world of Facebook Ad Manager alone, MILO’s team of digital experts are here to come up with a strategy that is just right for your business. Contact us today!

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MILO and Me – A Year in Review http://milodetroit.com/milo-year-review/ http://milodetroit.com/milo-year-review/#respond Mon, 21 May 2018 17:53:32 +0000 http://milodetroit.com/?p=1512 Hey friends! It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here. A lot has changed in my life, but MILO has always been a constant that I can rely on. When …

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Hey friends!

It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here.

A lot has changed in my life, but MILO has always been a constant that I can rely on.
When I started at MILO, we were a group of seven working on the first floor of Junction440. Today we are a team of 11 in our own (super cool) office on the third floor of TechTown. Not only have I grown this past year, but MILO has grown as well. We all are learning by trial and error. The mistakes have made us stronger and we came out better people through some pretty tough situations. Along the way, we lost friends and coworkers, dealt with crises, and became more productive than ever. 

MILO was my big shot to prove I could start my career in the digital marketing world. I found my calling and the amazing people at MILO were there to guide me along the way. This industry is so exciting to me because it’s always changing.

There’s an opportunity to be continuously learning.
Over the past year, I’ve gained many new skills such as working on day-to-day tasks, to interacting with the client, to engaging with our audiences. I learned how to be a successful Social Media Manager. From knowing basically nothing about professional social media management, I now understand the time and dedication it takes to build a brand online. So when I tell people I manage social media all day, they assume they could just as easily do my job. However, I learned from the best. You have to understand the client’s needs while also showing the consumer we are there to support them. 

Now if you know me, you know I love to brag about MILO because we do so many cool and exciting things, it’s hard not to! These bragging rights include the TEDxDetroit event I attended as part of the official social media coverage for the evening. After this night, I knew MILO was going to open doors for me.


I felt as though everything was falling into place.
I also like to brag about the people at MILO. They are incredible. This group welcomed me with open arms, and as soon as they asked what Hogwarts house I was in, I knew I was home.

I’ve made many mistakes and fallen down many times, but these people helped me right back up.
MILO CEO, Billy Strawter Jr. is the best boss I’ve ever had. He has always been so understanding yet also knows when to push me to think outside the box. He understands his people and relates to them, while also leading them toward success. Billy puts us first, his company second, and himself third. I have learned many life lessons from him on how to be strong while also staying dedicated to what you love. Thank you for your continuous support through my journey here. Although, I wouldn’t be the worker I am today without the constant guidance from Head Digital Strategist, Dmitri. He has also pushed me to be creative and has helped me focus on my strengths.

He saw a potential in me and I cannot thank him enough for that.

He has taught me that failing is a part of learning. I have so much respect for him and the work he does. 

I’d also like to give a shoutout to:

Alexus – My seat buddy, I’m so glad you’re here and that we can enjoy each other’s introvert company together. I know we’re kindred spirits. P.S. thanks for plugging in my computer every day.

Cassie – You are incredible, funny, and so talented. I’m honored to be able to work with you and take in all your witty remarks. Don’t ever be afraid to let your personality shine, because it’s dazzling.

Sara – Thank you for always being there to geek out about Harry Potter with me. Also, you’re an amazing designer and I can’t wait to see what you create next. You’re going to do big things.

Saralyn – I applaud you for being the only non-introvert at MILO, that must be rough but you bring out the best in us quiet people.

Jessie – You always take on so much but you handle it all so well. You make your job look easy, which I know it isn’t. Keep on killing the game.

Felicia – What would we do without you? I don’t know how you do it but you have helped MILO run so smoothly I can’t imagine us without you. You are so sweet and down to earth, I’m glad you’re here with us. You always have your positive pants on.

Colleen – I know you’ve only been here for a little while, but I can tell you have got the MILO mood that we’re looking for. I look forward to getting to know you better!

Finally, I just want to say that I am so thankful for MILO. I love it here. The people, the city, the opportunities…it’s more than I could have ever asked for.

I feel like the luckiest person alive because I have a group of people that not only support me but also give me the ability to perfect my skills.
I still have a lot to learn, but MILO will be there to encourage me. Thank you for following me on my journey. Much love from MILO and me.

-Ashley

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MILO and Me ft. Dmitri http://milodetroit.com/milo-ft-dmitri/ http://milodetroit.com/milo-ft-dmitri/#respond Fri, 13 Apr 2018 01:18:16 +0000 http://milodetroit.com/?p=1489 Hi friends! Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple. The first time that I met Dmitri I knew he was dedicated, a natural born leader and one …

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Hi friends!

Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple.

Digital Ninja Dmitri

The first time that I met Dmitri I knew he was dedicated, a natural born leader and one of the kindest people I’ve ever met. I haven’t known him for very long, but I do know Dmitri is someone you can count on.

Today I want to give you another glance behind the MILO Digital scenes and show you the people making MILO the strong, team-oriented environment that it is. Here is what I learned about Dmitri.  


Q: Can you describe your job and what you do here at MILO?

A: My official title is Digital Strategist. I take a look at the client and I come up with the best possible strategy to achieve their marketing goals on the Internet. Whether it’s sales, improving their social media, generating leads, or raising awareness, I put together strategies on how to make it happen using the latest digital tools. 

I also put out fires on a daily basis.

Firefighter Dmitri 

Q: How did you get into the Digital Marketing world?

A: I wanted to be a psychologist/philosopher in college and then the economy crashed, so I switched to marketing. After graduating I did some copywriting and got into social media community management. My first account was PHI (PHI Air Medical) right when I got out of college and it’s still with me today. At my busiest, I managed up to 10-12 clients a day. Then I got into social media ads and Google AdWords, which helped me understand how everything in the digital world worked together and contributes to the bottom line.

Q: What is your favorite part about working for MILO?

A: My favorite part is coming up with the solutions for the clients. Each client is a different puzzle and each solution is custom fit for that puzzle. Sometimes you don’t really know what the solution is right away and you have to go and research.

Bringing the insights back to the client and seeing their eyes light up when you get it just right…that’s my favorite part.

Q: What is the most important thing you have learned in your career?

A:

A trait that I learned over the years is just embracing uncertainty and change.

It used to really bother me because I would want to plan everything out and execute on how I planned it out, but life does not work that way. Working at MILO has made me comfortable with being uncomfortable; no matter what changes, I always feel prepared to do my best and welcome the challenge.

Q: What’s one piece of advice you would give to those just starting in this industry?

A: If you’re starting out in social [media management] I would say that you have to look to the leaders in social media like Gary V or whoever the top dog is in your particular field. The first step is always imitation, learning the rules. Once you internalize the rules and have the guidelines for social media then you can start innovating and going outside of those rules.

The second piece of advice is to just start, just go.

A lot of people read hundreds of blogs about social and always put off actually doing. I say just do it, you’ll learn way more than just reading about it. 

Q: Did you have any major setbacks in your career?

A: At my first big job I actually got let go two weeks before Christmas. I only managed three accounts there. Then I went from managing three accounts up to 12 and learning how to run digital ads, write strategy, communicate with clients and show reporting that matters. I was the guy that standardized reporting in our organization and got us the Google Adwords certification.

It really gave me a lot of confidence, and that setback didn’t really matter that much anymore.

Q: How would you describe your leadership style?

A: I’m a big fan of Jocko Willink, he’s a navy seal and a Brazilian jiu-jitsu black belt turned author, turned podcaster/motivational speaker. He preaches something called extreme ownership where you own everything in your world. For example, if somebody on your team is underperforming, it’s your job to go and figure out why they’re underperforming, or spend time with them and get them up to speed.

Ultimately everything is in your court.

Q: Considering you had a long journey to get here, can you describe it?

A: I’m originally from Ukraine, which used to be a part of the Soviet Union. I was born around the time when the Soviet Union broke up and we got separated from Communism. It racked our economy to a point where it’s only now recovering. It was pretty rough. Then my dad won a green card in a lottery drawing to come to the United States. He came to the US and my mom and I followed after a year. We came here with no English and $100 in our (collective) pockets.

Throughout all of this, my family has been extremely supportive over the years and I owe them everything.

My mom for showing me the value of grit and resilience. My dad for always pushing me to do my best and not letting me settle. And my grandparents, Natasha and Nikolai, who showed me the value of hard work and planning ahead.

Q: What is it like being so close to your boss?

The Bromance

A: It’s a balance. There’s definitely a lot of trust involved. You have to balance being bros and doing the right things because sometimes what your “bro boss” wants to do is not what your “boss” needs to do.

The biggest thing I’ve learned is when to push back and when to drive home things that are important.

Ultimately, during work hours work must come first. After all is said and done, we can get a drink.

Q: Could you explain the company culture at MILO?

A:

MILO is very creative and innovative, and it reflects in our culture.

It’s very fun and friendly, always trying to make each other laugh. When it’s time to bunker down, the tone changes and we sit down and crank out what needs to be done. There’s a collective understanding of what we’re trying to build and the quality of work we strive for.

Q: What are the benefits of working at a small business as opposed to a bigger corporation?

Garlin Gilchrist After Party

A: You can make a lot of change very quickly. Whatever idea you have, if you get enough people behind you, you can execute it. Working in MILO, we’re very nimble. If there’s something that we want to do, we can turn it around pretty quick. In a big organization, you have to deal with bureaucracy, going through all the layers of managers and their managers. In contrast, at MILO, idea becomes reality very quickly.

Q: What is it like working in Detroit?

A: It’s very cool especially because I draw a parallel of the rebirth of Detroit with the rebirth of my professional career. As Detroit got bigger, and as people started to rebuild and the small businesses started to grow, so did MILO throughout the years.

Having worked very closely with Detroit-based businesses, I feel like I’m growing with them.

I’m learning and getting all the benefits that Detroit is getting. I feel very close to Detroit because of that.

Q: What’s your favorite thing about your job?

A: The people. Just being able to be creative and see the impact of your decisions. 


Dmitri has taught me a lot since my start at MILO Digital. From day one, he has been there to push me out of my comfort zone, which I’m terrified to do. In my first month at MILO, Dmitri told me that, “It’s okay to make mistakes, as long as you’re trying your best.” I have never been in such a safe learning environment as I have at MILO, and it’s all thanks to the people.

Without Dmitri, there is no MILO. Like he said, the people are the best part of working here. We all make up the heart and soul of MILO and we each play a key role in making sure this company thrives. I am so thankful for Dmitri’s constant leadership and dedication to making sure MILO is producing the best possible outcomes.

P.S. His favorite color is blue!

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