Detroit Social Media Digital Marketing Agency | MILO http://milodetroit.com Detroit Social Media Digital Marketing Agency Thu, 18 Jan 2018 03:36:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 MILO and Me (2) http://milodetroit.com/milo-and-me-2/ http://milodetroit.com/milo-and-me-2/#respond Wed, 17 Jan 2018 19:00:55 +0000 http://milodetroit.com/?p=1200 Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d …

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Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.

The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.

What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.

Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.

Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.

-Ashley

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MILO and Me http://milodetroit.com/milo-and-me/ http://milodetroit.com/milo-and-me/#respond Wed, 03 Jan 2018 18:16:08 +0000 http://milodetroit.com/?p=1187 Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital. It all started in May …

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Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.

It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.

I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.

After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.

The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.

Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.

This is only the beginning. See you soon!

-Ashley

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Why You Shouldn’t Sleep on “Near Me” Searches on Google http://milodetroit.com/why-you-shouldnt-sleep-near-searches-google/ http://milodetroit.com/why-you-shouldnt-sleep-near-searches-google/#respond Sun, 03 Sep 2017 17:32:58 +0000 http://milodetroit.com/?p=1107 Think back to the last time you used your phone to search for something to do or something to eat nearby – did your search include the words “near me?” Chances are that it probably did, but it is becoming more common for the phrase to be left off with mobile searches. While Google reported …

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Think back to the last time you used your phone to search for something to do or something to eat nearby – did your search include the words “near me?” Chances are that it probably did, but it is becoming more common for the phrase to be left off with mobile searches.

While Google reported that searches using “near me” or “nearby” had doubled from 2014 to 2015, they are now seeing another shift in search habits. Users are now dropping location qualifiers, such as zip codes and “near me” phrasing in their local searches, because they’ve come to realize that those results will already apply to their location. This is something that Google considers “kind of magical.”

Google Data reports that from January to June 2017, search volume for local places without the qualifier “near me” have actually outgrown comparable searches that do include “near me.” Making the case even more compelling is the fact that over the last two years, comparable searches without “near me” have grown by 150 percent.

Have we outgrown the “near me” search phrase? No, but all signs and data are pointing towards the end of needing to include the phrase when using mobile searches. Location services have made it simple for your mobile device to know exactly where you are and what is nearby without the phrase even having to be used.

Once again, think back to the last time you used a mobile device to search for something – what exactly were you searching for? According to Google Internal Data, nearly a third of all mobile searches are related to location. One area that is popular for searches are local or nearby restaurants. It is normal for searches to include the type of cuisine being sought and a zip code, but while restaurant searches have grown by double-digits in the past two years, those using a zip code qualifier have declined by more than 30 percent.

So how does this information apply to marketing? It’s simple: people want to receive the same quality and relevant information without the use of direct inputs. They may be sharing less, but are still expecting a word or phrase to produce what they’re looking for in a search. For those willing to put in the time and effort to meet these new search standards, the payoff could be big, as nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Milo’s digital marketing team is ready to answer any questions you may have and work with your business to come up with a strategy that will make your digital presence truly shine. Contact us today to get started.

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Why Brands Won’t Get Free Lunch on Facebook in 2015 http://milodetroit.com/brands-wont-get-free-lunch-facebook-2015/ http://milodetroit.com/brands-wont-get-free-lunch-facebook-2015/#respond Wed, 21 Jan 2015 11:27:20 +0000 http://socialcoopmedia.com/?p=921 The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay …

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The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay up. If you want your followers to see your promotional posts in 2015, you better set budget aside for Paid Social.

We don’t go on Facebook to buy stuff
It’s taken some time for brands to understand this, but Facebookers aren’t there actively looking to buy your product. We go on Facebook to connect with friends, family and people we’ve met throughout our lifetime.

Customers choose Facebook as the fourth platform to be marketed to with a relevant offer. They prefer email, mail and mutual connection in that order(according to Hubspot’s Social Lifecycle Survey:Consumer Insights to Improve Business survey). Sales do happen, but they are not the primary goal of Facebook as a platform. To stay competitive on Facebook, brands need to entertain, inform and provide service(utility), otherwise their content will quickly disappear from the newsfeed. Many brands are still struggling with monitoring, listening to their customers and responding in a timely manner.

1

You need to be on Facebook

Facebook has been a headache with its diminishing organic reach and shaky ROI over the years, so why do we bother with it? Can’t we just get up and leave?

No, says Hubspot’s data. Because your customers are there.

2
Increasing number of consumers expect brands to be active on at least three Social Media platforms and Facebook is one of them.
-95% of Millennials expect brands to have a Facebook presence
-87% of Gen X’ers (30- to 44-year-olds)
-70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page(source)
Additionally, being active on social helps your brand sell. 73% of the respondents said that they would be more likely to purchase from a brand that responds on social.

Rent vs Owned Audience (Hat Tip to Avinash)
Increasingly we are seeing the need to build up our OWNED properties. Our websites, our blogs. Properties that we have control of. Properties that won’t diminish in reach because of somebody else’s policy change. Your audience on Twitter and Facebook is RENTED and the landlords can change the rules any time they feel like. Monetizing on your followers has always been Facebook’s endgame, it was just a matter of how and when.

3
You can Cry about it OR You can Dance about it
Let’s face it, this isn’t the end of the world. Social media has never really been free. There was always a cost, now you’re just shifting that cost to something that has definitive ROI. You can track clicks, impressions and conversions. All that stuff that you’re used to. Facebook is an advertising platform which provides a highly targeted audience for a great value. In the meantime you can start building out your OWNED properties like your website and blog, just in case the rent becomes too damn high in the future.

4

 

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Rolling with the Punches: How staying agile will make you a better digital marketer http://milodetroit.com/rolling-punches-staying-agile-will-make-better-digital-marketer/ http://milodetroit.com/rolling-punches-staying-agile-will-make-better-digital-marketer/#respond Tue, 27 May 2014 15:41:34 +0000 http://socialcoopmedia.com/?p=827 Rolling with the Punches: How staying agile will make you a better digital marketer The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give …

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Digital Marketing blog postRolling with the Punches: How staying agile will make you a better digital marketer
The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give access to their landing page and website. My hope is that the lessons that I learned will help you too.

All the players were on the field: our search ads were driving relevant traffic, social media was tuned in for customer service and our display ads were ready for retargeting, but when the time came to score, we couldn’t convert. It was devastating. The sign-up process on the client website was messy and made the customer jump through too many hoops. It was like driving the ball towards the goal and passing it back and forth between players without actually scoring. The unforgiving truth about the success of digital campaigns is that all of the parts need to work together or whole the campaign may fail. Your website, landing page, email, digital ads and social media must play as a team to guide the customer to the desired goal.
Key Takeaways: Identify your final goal and understand how all of the digital elements fit together to achieve it.

At the end of each round, listen to your analytics
The first round was shaky, but the fight wasn’t over. We got back on our feet by reviewing the data and gathering insights of the campaign so far. We initially divided our budget between social, digital and display, but the data clearly pointed in the direction of Facebook ads. We shifted the budget to Facebook ads and saw a spike in positive conversions.  Unlike TV and Radio, digital ads allow for instant feedback on the campaign performance and the ability to shift the budget to the segments that are performing better.
Key Takeaway: Listen to your analytics – they will show you where the opportunities are.

When in doubt get back to basics
Everything goes back to simplicity: you must make the customer journey easy. The easier it is the more likely they’ll make it to the end. Every clickthrough, bad landing page and extra fields they need to fill out works against you. As more data came in, we could easily see where the target traffic came from, what they clicked on, and where we lost them.  All the traffic and attention we bought to the website was met with an obstacle: the client-ran website. It was full of annoying pop-ups, long registration forms and no onboarding process for new clients.  It was like putting in the hard work and having your opponent on the ropes only to step away without finishing the fight.
Key Takeaways: If the conversion process is broken no amount of ad traffic, Facebook likes or blog posts will fix that.  Your website and landing page needs to be designed with the customer in mind.

Reviewing the Tape
In sports, reviewing the tape refers to watching video of your past performance to look for opportunities to improve. Looking back at this campaign I wish we would have started with a smaller project to gain more trust with the client so we could work better as a team.
Key Takeaway: Never walk away without learning something new from the project.

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Pinterest Promoted Posts for Business http://milodetroit.com/pinterest-promoted-posts-business/ http://milodetroit.com/pinterest-promoted-posts-business/#respond Thu, 22 May 2014 16:55:04 +0000 http://socialcoopmedia.com/?p=820 What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable. Pinterest has come a long way, baby. Did you …

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What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable.

Pinterest has come a long way, baby.

Did you know that Pinterest for business is on the rise, and can bring more referral traffic than Twitter, and more leads than Google+ and LinkedIn combined?

Pinterest is a creative way to promote your business and reach a market that is already interested in what your business offers.

Pinterest Promoted Posts

Pinterest recently announced that they would be experimenting with “Pinterest promoted pins”.  These pins are tastefully placed in areas that users explore, and have special “promoted” labels that indicate which business is being spotlighted, and how the users can find out more.

Pinterest has committed to making these promoted pins transparent, relevant, and tasteful, with no flashy banners or pop-up ads.  Pinterest has always been open to feedback from its users, and these promoted pins are no exception;  they are constantly changing to meet the needs of their users.

So, now what?

  • Use the tools.  Pinterest’s analytics help you track what’s happening and who you are reaching.
  • Add the “Pin It” button to your products so people can share your stuff.
  • “Rich Pins” are ways to add extra information about your products to give consumers more information about what you have to offer.
  • Understand the brand guidelines of Pinterest, and use the logo and badges to let people know that you are active on Pinterest.
  • Research what your clients are pinning, and be sure to follow other relevant businesses.  Be social!

See what Pinterest can do for your business, and as they say, things could get Pinteresting!

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AWRF Social Media Presentation 2013 http://milodetroit.com/awrf-social-media-presentation-2013/ http://milodetroit.com/awrf-social-media-presentation-2013/#respond Wed, 30 Oct 2013 00:57:47 +0000 http://socialcoopmedia.com/?p=532 AWRF Social Media Presentation 2013 When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids …

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AWRF Social Media Presentation 2013

When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids back to school pictures.”

What we forget is that social media is really nothing new. It’s something we’ve done since the days of AOL, America Online. Don’t you remember the 500 hour free cds and usernames like Kitty 902010? It’s really just a fancy way of describing how we communicate on the internet.

We know that Social Media isn’t going away. It’s the #1 activity on the web and when we pull out our cell phones, 91% of us are using them for social media related activities.

Here is a great example of the larger role mobile plays in our day to day lives. This is a picture of St. Peters Square in 2005. Nothing really to write home about. Fast forward to 2013 and you’ll notice nearly every person has a mobile device to capture the moment. But they aren’t just capturing the moment for their personal collection. They are sharing the moment in real-time on Facebook, YouTube, and Twitter. It’s what we call the real-time web.

So as business owners how do we take advantage of social media? With all that we have going on where do we start?

It begins with your website. Think of your website as your hub. Everything that you do should revolve around getting traffic back to your website. Facebook is not your website. Your activities on social media are the spokes that drive traffic back to your site.

Now if it’s been a little while since you’ve updated your website it may be time for a makeover. Sure we get busy, but we need to think of our website as our business card on the web. It’s the first impression we give when someone is researching our company. And with keeping mobile in mind it’s even more important that we take a mobile first stance to our design. What we like to call responsive. Responsive design allows your website to resize to fit whatever device someone may be using whether it be an iPhone, tablet, or desktop computer.

An example of recent redesign is the AWRF.org website. We wanted to put the social icons at the top for a couple of reasons. Number one was to share with people where they can find and two to let the search engines know what social media sites are connected to us. This way when someone searches out your company Google can return the social media sites as relevant results.

We also added an image that would quickly give a visitor an idea of what the website was about. You have roughly five seconds when someone visits your website to before they give up and leave.

Finally we made sure to have a clear call to action telling the visitor what we wanted them to do. All of these items were above the fold. Meaning when you visit from a desktop you can see all three items.

Now that we have our website in order we need a way to measure our efforts. It doesn’t make sense to put in all the work without understanding the return. One of my favorite tools is Google Analytics. Mostly because it’s free but also because it gives you great insights to how people are visiting your website and if the content you are sharing is working.

You can see how many people have visited your website. What country, state or city they came from. The amount of time they’ve spent on your site. All of this data will help you to understand how people are using your website. Don’t trust my word on going mobile, let the data guide you.

So we have our website in order and a way to measure our efforts. How do we choose a social network? It starts with connecting the dots with our traditional marketing goals. Who are the people we are trying to reach? Where do they spend their time? With over 200 social networks it can be overwhelming. Don’t forget forums they are great for niche communities and discovering conversations that can’t be found on more traditional networks.

Let’s talk a bit about blogging. Blogs are great way to easily update your static websites. For those who are a bit leary about the pressure to update often because of the name blog can name it something like news.

What are some of the things you can talk about? Stories of employees volunteering or doing good in the community. An employee spotlight. Share your company milestones. Customer stories and testimonials are great options. What about your frequently asked questions. Certainly you have customers that reach out with same questions over and over. Make them short blog posts. Blogs are a gift that keep on giving. Long after you’ve written a post you’ll reap the rewards of that content.

I’ve listed a few blogging platforms although my favorite is WordPress. It’s simple to update. If you can use Microsoft Word, you can use WordPress. Talk with the guys in your IT department about implementation.

As business owners you certainly wear lots of hats. Finding time to manage social media and digital marketing may be one hat too many. Where do you find the time? It’s a team effort. Look for subject matter experts within your organization that can contribute on a regular basis. Find employees that are active on social media. But make sure you put a social media policy in place to guide them on what is acceptable. What works for their personal Facebook account isn’t always what’s best for a corporate account. And be sure to make it a habit. Check your accounts first thing in the morning. Get in a routine.

Now that you have some pieces in place it is extremely important to listen. If you’re going to be involved you need to participate. This means knowing when a question has been posted about your company. Don’t let it sit for 2 or 3 days. Answer the question. You’ll know it’s out there if you take the time to listen and monitor your accounts.

I’ve listed a few tools to help manage your social media efforts. All of them are cloud based tools to allow you to manage from multiple devices from any location with internet access. Be sure to check out Bit.ly. It allows you to take a really long URL and make it tiny. You also have the ability to track where clicks are coming from and where your links are being shared.

Be sure to reach out if you have any questions. There are a couple more slides with additional tools and an example of how search engines return social media channels in search results.

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13 Stats You Should Know about Instagram (2013 Edition) http://milodetroit.com/13-stats-you-should-know-about-instagram-2013-edition/ http://milodetroit.com/13-stats-you-should-know-about-instagram-2013-edition/#respond Tue, 09 Apr 2013 19:33:17 +0000 http://socialcoopmedia.com/?p=468 A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million. The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 …

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A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million.

The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).

Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.

With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source)  [TWEET THIS STAT]

Instagram’s Facebook app has more than 7.3MM active monthly users (source[TWEET THIS STAT]

18 – 29 year olds are the largest user base on Instagram (source[TWEET THIS STAT]

Women are more likely to use Instagram than men 16% vs 10% of internet users (source[TWEET THIS STAT]

34% of internet users on Instagram are African American or Hispanic (source[TWEET THIS STAT]

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source)  [TWEET THIS STAT]

100 million Monthly Active Users (source)  [TWEET THIS STAT]

40 million Photos Per Day (source)  [TWEET THIS STAT]

1000. The Number of Comments Per Second on Instagram (source)  [TWEET THIS STAT]

8500 Likes Per Second (source)  [TWEET THIS STAT]

257 Minutes is the average time spent on Instagram (source)  [TWEET THIS STAT]

Instagram Launch Date: October 2010 (source)

Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]

 

In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics

Now go be social.

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Facebook Launches Replies for Pages. Comments, Replies, Oh My. http://milodetroit.com/facebook-launches-replies-for-pages-comments-replies-oh-my/ http://milodetroit.com/facebook-launches-replies-for-pages-comments-replies-oh-my/#respond Tue, 26 Mar 2013 00:31:27 +0000 http://socialcoopmedia.com/?p=456 Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment. How did it work before When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it …

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Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment.

How did it work before

When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it was never readily apparent whom you were responding to.

How it works now

Now you have the ability to reply directly to the comment similar to what you see on blogs. We like to call them “conversation threads”.  The most active comments will rise to the top of the discussion and comments marked as spam are moved to the bottom.

According to Facebook replies will make it easier to respond to people who have commented on your page. You can reply to a specific comment by clicking Reply under someone else’s comment. The replies are shown blew the comment, so it’s clear who’s responding to which comment.

When will you have it?

Currently you have the option to turn this feature on, you should see a notification when you visit your Facebook page. It will be turned out automatically for pages and profiles with more than 10,000 followers on Monday. It will be turned on for all pages by July 10.

What do you think of the new feature?

 

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Get More Likes on Facebook. Is it Worth Paying For? http://milodetroit.com/get-more-likes-on-facebook-is-it-worth-paying-for/ http://milodetroit.com/get-more-likes-on-facebook-is-it-worth-paying-for/#comments Mon, 25 Mar 2013 01:19:59 +0000 http://socialcoopmedia.com/?p=444 Facebook Likes. We want ’em. We need ’em. We pay for ’em. I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like …

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Facebook Likes. We want ’em. We need ’em. We pay for ’em.

I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page.  [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]

Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.

Let’s take a look at how it works.

 

Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.

Where do the Ads Show?

Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.

What Type of Ads?

People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.

Who Sees my Ad?

Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.

 

I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)

Have you noticed this new advertising option on Facebook? What do you think is it worth it?

 

 

 

Source

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