• Why You Shouldn’t Sleep on “Near Me” Searches on Google

    Think back to the last time you used your phone to search for something to do or something to eat nearby – did your search include the words “near me?” Chances are that it probably did, but it is becoming more common for the phrase to be left off with mobile searches. While Google reported …

  • Why Brands Won’t Get Free Lunch on Facebook in 2015

    The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay …

  • Rolling with the Punches: How staying agile will make you a better digital marketer

    Rolling with the Punches: How staying agile will make you a better digital marketer The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give …

  • Pinterest Promoted Posts for Business

    What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable. Pinterest has come a long way, baby. Did you …

  • AWRF Social Media Presentation 2013

    AWRF Social Media Presentation 2013 When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids …

  • 13 Stats You Should Know about Instagram (2013 Edition)

    A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million. The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 …

  • Facebook Launches Replies for Pages. Comments, Replies, Oh My.

    Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment. How did it work before When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it …

  • Get More Likes on Facebook. Is it Worth Paying For?

    Facebook Likes. We want ’em. We need ’em. We pay for ’em. I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like …

  • 10 Things Business Should Know About Twitter (2013 Edition)

    Twitter has been around for 7 years now. It’s weird to say “I remember when” when it comes to something like Twitter. As different as it is today from it’s original concept, Twitter has changed the way many of us communicate and share information. In honor of Twitter’s 7th Birthday here are 10 Things Business …

  • Facebook for Business: Customizing Your Page

    Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page. Facebook gives you the ability to: Add custom apps Customize App Photos Add a Cover Photo Change your profile picture Change the information in your About section Custom Apps and Custom App …

  • Facebook for Business: Facebook Page vs. Personal Profile

    When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles. Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service. Personal timelines: [o_list][li]Timelines are for individual, non-commercial use. …

  • Non-Profit Marketing: Going Digital is now Free

    Good news for non-profits. Google Apps, the cloud based productivity suite (think Microsoft Office) from Google. What can you do with Google Apps? The list is long: Email: Get custom email address using your domain Calendar: Schedule meetings, share calendars, meeting reminders Drive: Store documents online, share them, access from anywhere Docs: Create and share …

  • How To Get your RSS Feeds from Google Reader

    Your favorite RSS feed reader is going goodbye and you’ve found a Google Reader alternative, now you need to get your data to make a smooth transition. Here is a step by step guide along with a nifty video (I guess I really do sound like that). Step 1 Log in to Google Takout Step …

  • Netvibes. The Google Reader Alternative and How to Transition

    If you’re a frequent user of Google Reader you’ve probably heard by now that Google is killing off Google Reader effective July 1, 2013.  I won’t use this platform to discuss the merits of Google Reader (it’s awesome) or how important it is (very) to what I do. I won’t even list a bunch alternatives …

  • What Happens on The Internet in 60 Seconds

    The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find …

  • Foursquare creates Michigan “City Pages”

    Foursquare continues to roll out the updates. First they updated the mobile app, now they’ve added Foursquare City Pages. Using data from the 3 billion check ins Foursquare has created “city pages” for hundreds of cities worldwide. Locally they’ve created city pages for: Ann Arbor Detroit Grand Rapids Kalamazoo Lansing Royal Oak Categories The pages are well …

  • How Facebook News Feeds Changes Affect Business Pages

    With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?” Our response? Great question. As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page. 1. Sharing will be important. A …

  • Supersonic. Foursquare adds tap and hold check-in

    With it’s latest update Foursquare has added tap and hold check-ins to allow users to quickly check-in. With each update Foursquare looks to be working towards simplifying the check in process so you can get back to your date or night out with friends. How it works When you tap the check in button and …

  • Why Your Website Isn’t Getting Visitors (and what you can do about it)

    You have a fabulous idea for an online business. You’ve done your due diligence by researching the need, target market, and even had the “talk”. You know, the “if only 10 people buy per day, that’s like and extra $2 grand a month” talk. If only it were that easy. Build It and They Will …

  • Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

    I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business. I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations. forums plural of fo∙rum (none)  1. A …

  • 5 Things Your Local Business Needs to Know about Facebook Graph Search

    Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and …

  • Social Media in Manufacturing

    The first step in utilizing social media for manufacturing is determining if social media makes sense for your business.   I’m not entirely convinced that social media marketing makes sense for every business. At it’s most basic form, social media is simply having a conversation online and can take shape in many different ways. Interestingly, most companies …

  • Social Media and the Insurance Agent

    Social media for Insurance Agents. A regulated industry with do and don’ts to make your head spin. How does an insurance agent/agency even begin to take advantage of the social media options available? Should insurance agent take part in social media? Absolutely. Social media/networking gives you the ability to connect with existing clients and prospective clients …