• MILO Takes Digital Summit Detroit!

    A Newcomer’s perspective: Digital Summit Detroit was an invigorating and empowering experience for me as a newcomer in the industry. The way the MILO team all banded together to learn more so that we can provide the best service as fellow marketers was moving. I have been to many conferences before, and none have kept …

  • If You’re Not Incorporating Videos on Facebook You’re Doing it Wrong

    There’s really no better way to say it than this: Videos are a must to be successful on social media, but especially so on Facebook with the changes that have come down the pipe. Correction: Quality videos are a must to be successful on social media. It’s easy to post a video on Facebook, but …

  • Pinterest your way to more clicks, email subscribers & sales

    Businesses use social media platforms like Facebook and Twitter to connect with their audiences and promote services, but over the years Pinterest has grown to become a powerful search platform to further target audiences before they make a purchase. According to Pew Research Center, only 29% of U.S. adults use Pinterest but learning how to …

  • How to Master Live Video

    Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks! Did you know that one-third of online activity is spent watching …

  • How to Become an Instagram Pro

    Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro.  Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience. Today you are going to learn …

  • Using Twitter can increase your customer base!

    Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use. At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, …

  • Ramp up Your Facebook Ad Knowledge and see Results Today

    So you want to use Facebook to give your business a boost? You’re not alone! According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling …

  • MILO and Me – A Year in Review

    Hey friends! It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here. A lot has changed in my life, but MILO has always been a constant that I can rely on.  When …

  • MILO and Me ft. Dmitri

    Hi friends! Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple.   The first time that I met Dmitri I knew he was dedicated, a natural born leader and …

  • Reach & Impressions: What Does it All Mean?

    If you’re a social media manager, you understand how important it is for your content to be seen and engaged with. One of your main goals for social media management is to increase the account’s audience and  brand awareness. With that in mind, it’s important to know the difference between reach and impressions. Both terms …

  • Surviving Facebook’s Algorithm Change

    The Facebook algorithm: It happened to me and yes, it happened to you too! The conversation surrounding Facebook in 2018 has been centered on the new algorithm changes. Designed to encourage more meaningful interactions between people, you’ve likely noticed how these changes apply to your newsfeed. Gone are the days of engagement baiting, as brands now …

  • MILO and Me – A Space Where I Found Myself

    Hi friend, I hope you’re having a great day! So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage …

  • Yes, Millennials still use Facebook!

    If you’re between the ages of 18-29, you’ve probably heard through the grapevine that millennials such as yourself are no longer using Facebook. Is this news to you? It sure should be, because according to Pew Research Center, 81% of millennials are still using Facebook! With other platforms like Instagram and Snapchat capturing the attention …

  • Instagram Video Length: How to Find Your Brand’s Sweet Spot

    Instagram isn’t just a haven for foodies and fitspo models to post their latest culinary creations or motivational workouts, it’s a social media site that provides brands with unique opportunities to tap into their customer’s world. With over 800 million active users, Instagram continues to be a social platform that brands are utilizing to increase …

  • MILO and Me ft. Billy

    Hey friends! Today I want to talk to you about my boss. His name is Billy Strawter, Jr. a.k.a. Boss Bill, the founder of MILO Digital. I know I’ve mentioned him before, but I don’t think I’ve given him the credit he deserves. Introducing Billy in this blog was daunting to me because his larger …

  • 5 Sprout Social Tools to Take Advantage of in 2018

    If you’re in the business of social media marketing, how do you manage social media marketing tasks? At MILO, we use Facebook Business Manager and Sprout Social to help us manage our clients social media activity. Next to Buffer & Hootsuite, Sprout Social is a social media management platform that can help streamline workflows and …

  • 5 Ways to Show Customers Social Media Love All Year

    It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media? If …

  • MILO and Me – Social Media Management

    Hey friend, welcome back! This week I thought I’d go over what my “normal” day at MILO Digital looks like – if there is such a thing! Social Media Manager Our company currently resides in the TechTown building in Detroit’s New Center, where all the MILO social, digital and creative magic happens. I’m a part …

  • 5 Ways to Take Your Twitter to the Next Level in 2018

    Next to Facebook and Instagram, Twitter is another social media platform that brands and organizations can use to connect with their audience across the world.   According to a report by Hootsuite and We Are Social, there are currently 3.196 billion active social media users around the world. As of January 2018, their report lists …

  • Should Your Brand Take a Stand?

    Taking a stand. With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken …

  • MILO and Me – Company Culture

    Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d …

  • MILO and Me – The Beginning

    Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital. It all started in May …

  • Why You Shouldn’t Sleep on “Near Me” Searches on Google

    Think back to the last time you used your phone to search for something to do or something to eat nearby – did your search include the words “near me?” Chances are that it probably did, but it is becoming more common for the phrase to be left off with mobile searches. While Google reported …

  • Why Brands Won’t Get Free Lunch on Facebook in 2015

    The Arms Race to capture the most Likes on Facebook has been a complete failure. In fact, starting in January, Facebook is cutting down unpaid promotional material in user news feeds that businesses have posted as status updates (source). This announcement is Facebook’s way of saying that rent is due and it’s time to pay …

  • Rolling with the Punches: How staying agile will make you a better digital marketer

    Rolling with the Punches: How staying agile will make you a better digital marketer The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give …

  • Pinterest Promoted Posts for Business

    What comes to mind when you think about Pinterest?  Brides pinning wedding dresses.  Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job.  And then feeling like a failure because that is unattainable. Pinterest has come a long way, baby. Did you …

  • AWRF Social Media Presentation 2013

    AWRF Social Media Presentation 2013 When social media first arrived on the scene companies were scrambling trying to figure out how to take advantage of this new medium. While others were asking the question, “why should I bother? Especially when all people do is share pictures of what they had for dinner or their kids …

  • 13 Stats You Should Know about Instagram (2013 Edition)

    A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram.  The final purchase price was around $750 million. The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 …

  • Facebook Launches Replies for Pages. Comments, Replies, Oh My.

    Facebook has rolled out a new feature called Replies. It allows page admins to reply directly to a comment instead of posting a comment. How did it work before When you had a super busy thread you had to reply to a comment with a comment. This would be further down the thread and it …

  • Get More Likes on Facebook. Is it Worth Paying For?

    Facebook Likes. We want ’em. We need ’em. We pay for ’em. I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like …

  • 10 Things Business Should Know About Twitter (2013 Edition)

    Twitter has been around for 7 years now. It’s weird to say “I remember when” when it comes to something like Twitter. As different as it is today from it’s original concept, Twitter has changed the way many of us communicate and share information. In honor of Twitter’s 7th Birthday here are 10 Things Business …

  • Facebook for Business: Customizing Your Page

    Now that you having a basic understanding of a Facebook page vs. a Personal Profile, it’s time to look at customizing your page. Facebook gives you the ability to: Add custom apps Customize App Photos Add a Cover Photo Change your profile picture Change the information in your About section Custom Apps and Custom App …

  • Facebook for Business: Facebook Page vs. Personal Profile

    When getting started with Facebook for business it’s important to understand the difference between a Facebook page vs. Personal Profiles. Some business either from lack of understanding or purposefully create personal profiles for their business. Creating a personal profile for a business is against the Facebook terms of service. Personal timelines: [o_list][li]Timelines are for individual, non-commercial use. …

  • Non-Profit Marketing: Going Digital is now Free

    Good news for non-profits. Google Apps, the cloud based productivity suite (think Microsoft Office) from Google. What can you do with Google Apps? The list is long: Email: Get custom email address using your domain Calendar: Schedule meetings, share calendars, meeting reminders Drive: Store documents online, share them, access from anywhere Docs: Create and share …

  • How To Get your RSS Feeds from Google Reader

    Your favorite RSS feed reader is going goodbye and you’ve found a Google Reader alternative, now you need to get your data to make a smooth transition. Here is a step by step guide along with a nifty video (I guess I really do sound like that). Step 1 Log in to Google Takout Step …

  • Netvibes. The Google Reader Alternative and How to Transition

    If you’re a frequent user of Google Reader you’ve probably heard by now that Google is killing off Google Reader effective July 1, 2013.  I won’t use this platform to discuss the merits of Google Reader (it’s awesome) or how important it is (very) to what I do. I won’t even list a bunch alternatives …

  • What Happens on The Internet in 60 Seconds

    The internet is a big, wonderful place with content to consume at every turn. Some days it can be overwhelming trying to wrap your head around the information thrown at us. We thought it would be cool to share just how much happens in the span of a minute on the internet. Below you’ll find …

  • Foursquare creates Michigan “City Pages”

    Foursquare continues to roll out the updates. First they updated the mobile app, now they’ve added Foursquare City Pages. Using data from the 3 billion check ins Foursquare has created “city pages” for hundreds of cities worldwide. Locally they’ve created city pages for: Ann Arbor Detroit Grand Rapids Kalamazoo Lansing Royal Oak Categories The pages are well …

  • How Facebook News Feeds Changes Affect Business Pages

    With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?” Our response? Great question. As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page. 1. Sharing will be important. A …

  • Supersonic. Foursquare adds tap and hold check-in

    With it’s latest update Foursquare has added tap and hold check-ins to allow users to quickly check-in. With each update Foursquare looks to be working towards simplifying the check in process so you can get back to your date or night out with friends. How it works When you tap the check in button and …

  • Why Your Website Isn’t Getting Visitors (and what you can do about it)

    You have a fabulous idea for an online business. You’ve done your due diligence by researching the need, target market, and even had the “talk”. You know, the “if only 10 people buy per day, that’s like and extra $2 grand a month” talk. If only it were that easy. Build It and They Will …

  • Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

    I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business. I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations. forums plural of fo∙rum (none)  1. A …

  • 5 Things Your Local Business Needs to Know about Facebook Graph Search

    Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and …

  • Social Media in Manufacturing

    The first step in utilizing social media for manufacturing is determining if social media makes sense for your business.   I’m not entirely convinced that social media marketing makes sense for every business. At it’s most basic form, social media is simply having a conversation online and can take shape in many different ways. Interestingly, most companies …

  • Social Media and the Insurance Agent

    Social media for Insurance Agents. A regulated industry with do and don’ts to make your head spin. How does an insurance agent/agency even begin to take advantage of the social media options available? Should insurance agent take part in social media? Absolutely. Social media/networking gives you the ability to connect with existing clients and prospective clients …