How to Master Live Video

Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!

Did you know that one-third of online activity is spent watching video?

Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.

As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.

Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:

  • Tell your followers ahead of time when you plan to go live.
  • Figure out what your purpose is.
  • Make sure you have a strong wifi connection.
  • Background check.
  • Switch off interruptions.
  • Voice warm-ups.
  • Remind viewers they can subscribe to Live notifications.
  • The best length for a love video is 15 minutes.
  • Say names from the comment section to engage your audience.
  • Keep showing up!

Even when you are prepared, going live can still be nerve-wracking if you are not used to it.

Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.

Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly. 

Four secrets Amy has that she uses to thrive on camera are:

  • She eased into live by testing it in a private Facebook group
  • She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
  • Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
  • Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.

Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps. 

Live video can make you feel more connected with your audience. So don’t be afraid to try out live video for your business today! MILO is here to help.

How to Become an Instagram Pro

Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro. 

Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience.

Today you are going to learn how to be consistent in your branding, some different tools you can use to step up your processes, and how to generate content for a whole month in as little as a day. 

Sue B. Zimmerman says, “It’s the REAL, RAW, AUTHENTICITY, that connects you to others.” Zimmerman is an expert on Instagram stories. She emphasizes that Instagram is not your sales platform. What you need to do is focus on building and nurturing relationships. You can do this through your Instagram story. Zimmerman says your story needs to be “edu-tainment.”

There are 300 million active daily users on Instagram stories. Focusing on this tool for Instagram can be a great way to connect with your audience. But how do you get your stories to stand out from all of the others? Try using interactive elements to connect with your audience such as polls, geotags and hashtag stickers.

  • Polls drive engagement and provide market research feedback to business profiles. 
  • Geotags help people who aren’t following your profile discover you and help you get noticed by influencers.
  • Using hashtag stickers will show your content in search results.
  • Follow hashtags that are relevant to your brand, which allows you to connect with similar brands and business owners.

Highlights are another great way to showcase your best stories. Zimmerman says, “The best real estate on Instagram is the highlights.” Donna Moritz says Stories give you the ability to rebrand your storytelling. She suggests using www.easil.com for premade Story templates to give your brand and profile a more professional look.

Jasmine Star is big on saving time and getting the most out of your content. Your brand is the only thing that sets you apart from all the other businesses on Instagram competing for those likes and comments. Instagram has 800+ million active users. So, in order to make a splash in this big pool, you need to ask yourself, “Are you ‘on’ Instagram, or are you ‘using’ Instagram?”

If you are really utilizing Instagram you should be posting constantly, having one-to-one connections, and have a plan/strategy. Sometimes it can be really hard to find something to post every day, but Star has some tips on how to create a month’s worth of content in a day. 

  • Determine how many posts you’ll create for the month. 
  • List the types of photos you want to share. 
  • Sort into categories, about 9-12, that relate to what you’re selling (literal.emotional) and what you’re trying to attract. 

Star suggests: 

  • Books you’re reading (Self-development) 
  • Food you’re eating (Lifestyle) 
  • Your spouse or significant other (Family and connections) 
  • These categories don’t necessarily have to relate to your brand, but they give your brand an extra layer of meaning.

Take the categories and select a specific number of photos until you have covered the entire month.

For example: If you choose 10 categories for your brand, you just need to plan 3 photos for each category and you’ll be set for the month. This is a way to “publish with purpose,” and Ben Blakesley helps us understand how to stay on brand in order to be consistent and receive meaningful likes. Like Star, Blakesley says that it’s easy to be consistent when you have a plan in place. To be consistent, you need to give yourself guidelines because then the elements of your visual identity will display a clear brand. He suggests choosing three elements to be your bread and butter that you incorporate in each picture to display consistency and produce a recognizable brand.

Some examples he gives to consider are: 

  • Tonality/warmth – blue tends to receive more engagement.
  • Saturation – social loves more saturated images. 
  • Composition – rule of thirds, and colors that are consistent with your brand. 

People want to see stories from humans. You can’t connect with your followers if you’re just a faceless brand without a purpose. Having a direction, a plan and clear branding will set you apart from the crowd.

So just a few reminders: 

  • Visual identity matters 
  • Create your guidelines 
  • Be consistent

Still need help implementing these tips? MILO’s team of experts are here to help increase your brand’s awareness! Contact us.

 

Using Twitter Can Increase Your Customer Base!

Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use.

At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, analytics and how to turn conversations into customers.

Below are some key takeaways to connect with more of your customer base and increase sales.

 
The Value of a Tweet
Small businesses have started turning to Twitter to target their audience and increase their customer base. With that, it’s important to take into consideration the value of a tweet and how it can benefit your business.  

International Social Media Trainer Nicky Kriel stressed the value of a tweet is NOT the number of impressions, reach, engagement or if the post goes viral. The value is: The tweet drives traffic to your website, makes the right customers aware of the business, builds business relationships and generates revenue for your business.

To increase the value of your tweet, take a look at Twitter Analytics. This gives you the chance to dive deep into the data of the account and learn what works best.  Here you can be aware of who your audience is, their locations and their interests.

 
Produce great content with Twitter’s timeline algorithm
Creative Content Marketers duo Andrew and Pete shared their strategy for working with the Twitter algorithm with the acronym TUCEPM!

The Twitter algorithm ensures the most important tweets appear at the top of users’ timelines. Per Twitter, tweets that followers are more likely to care about will show up first based on accounts and tweets with which they interact.

Keeping the algorithm in mind, there are ways to achieve organic reach. Check out a few below:

  • Timeliness: Newer posts get shown more often than older ones, so it’s important to post in real-time and relevant times to your audience. Take advantage of relevant trending topics and post a few minutes before or after the hour as opposed to at the top of the hour.
  • User interests: Use Twitter analytics to find out what your audience cares about the most.
  • Credibility signals: Twitter’s algorithm favors accounts that are credible, meaning the profile is complete with a name, bio, location, website, profile picture and header image. Tweets shouldn’t have broken links, swearing, nudity, high bounce rates or aren’t mobile responsive.
  • Engagement: The more engaging a tweet is, the greater its relevance score, which means it will show up across more timelines as a top tweet. Twitter takes into account the amount of time spent reading a tweet, sharing via direct messaging or if someone clicked the profile as a result of the tweet.
  • Tweets that have high engagement often include one of the following: “RT if,” “Retweet if,” “RT and follow to enter,” a Twitter poll, asks questions, mention/tag someone or uses GIFs.
  • Past engagement: People see more tweets from accounts they have engaged with in the past so increase engagement now to benefit in the future.
  • Media: Users are shown more of the media type they prefer based on what they have engaged with in the past. Along with your standard tweets, add in a variety of videos, images, GIFs and polls to keep followers engaged

As Andrew and Pete said using this acronym can help your account get the organic reach it deserves even with the new algorithm.

 
Improve your Twitter account with these tools
Throughout their workshops, four Twitter experts shared various tools that can help step up your Twitter game, work well with the Twitter algorithm and improve your content marketing. Below is a list of tools you can use can help grow your Twitter account.

Twitter Analytics
Measure and boost your impact by analyzing your followers’ interests, locations and demographics. Twitter analytics provide a 28 day summary or a summary by month to see what is working best for your account.

ManageFlitter
This tool allows you to manage multiple accounts, grow your business by finding relevant people to connect with and schedule tweets at optimal times.

Zest
A Google Chrome Extension that provides you with smart marketing content that is hand curated. This extension is similar to Sprout Social’s “Find Content” feature.

Union Metrics
Union Metrics provides social media analytics for Facebook, Twitter, Instagram and Tumblr.

Social Jukebox
Allows users to automated and schedule content on Twitter, Facebook and LinkedIn.

Tweriod
Tweriod provides you with the best times to tweet by analyze your tweets and your followers’ tweets.

ClickToTweet
This tool encourages people to Tweet something by giving them a link. People who use this tool can promote, share and track content on Twitter.