Why Your Website Isn’t Getting Visitors (and what you can do about it)

You have a fabulous idea for an online business. You’ve done your due diligence by researching the need, target market, and even had the “talk”. You know, the “if only 10 people buy per day, that’s like and extra $2 grand a month” talk.

If only it were that easy.

Build It and They Will Come

Unless blessed already large, built in customer base, launching a website will generally get you crickets (nada). Simply putting up a website these days is not enough. If you want to increase your exposure, you’ve got some work to do.

Search Engine Marketing


Different than Search Engine Optimization (SEO), search engine marketing is the process of buying digital advertising for the sole purpose of driving traffic. Works wonders when you’re just starting out. You can serve relevant targeted ads based on location. For example I could target someone searching for “SEO Services” within 20 miles of Grand Rapids, Michigan. This would show my ad to anyone typing that search into Google, Yahoo, or Bing (if that’s where I advertise). Just be sure  to set a budget.  SEM can get extremely expensive if you dont’ watch it carefully.

 

 

Search Engine Optimization

If you’re going to do Search Engine Marketing, it’s important to know that SEO (search engine optimization) plays a role in the cost of advertising. The more optimized your landing page (the place people land when they click you ad) the lower your overall

cost per click will be. An example: A page on your site sells manly man soap. You decide to serve up ads for anyone searching your competitor. Nothing illegal about it, although this will cost your more on average than if you targeted individuals searching “manly man soap”.

Also make sure that the pages of your website are optimized. Does every page have a title? Keywords? Description? You can check by right clicking the mouse and selecting “view source”  (See image below. It’s missing keywords and description)

Social Media Marketing

Social media has come a long way since the early days. Companies now understand that less is more. You already know your target market, now figure out where they spend their time online. This could be forums, Twitter, Facebook, a blog, all of the above or or a combination of a few.

It’s really easy to get lazy here. Don’t just follow random people. Be intentional. Follow people in your area. In your target market. While it takes time in the beginning. You WILL reap the benefit in the long haul.

Did we miss anything?

 

 

 

 

 

Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I use forums may date me. But they are a useful tool when it comes to business.

I like to think as forums as on of the original social networks. You could come together with like-minded individuals for some pretty in-depth conversations.

forums plural of fo∙rum (none)  1. A meeting or medium where ideas and view on a particular issue can be exchanged.  2. An internet message board

 

1.  Forums are Niche

Sure there are forums that are wide reaching, but the majority of forums are specific to an industry, topic (photography, motherhood, business), group. Which leads us to:

2.  Get backlinks from relevant websites

Getting back links is good for Search Engine Optimization. One advantage to being a forum member is the ability to create a signature that links back to your website. There may also be a minimum requirement of posts before you can add a signature. Each forum is different. Some have a no-follow rule (tells Google not to follow the link), you’ll need to check the forums terms of service to see how they handle back-links.

 3.  Pick a Good Username

Try to avoid names like PinkyStar8047. Especially if it’s a business forum. Consider using your business or your real name. And be sure to add an avatar. Other users are more likely to interact with you vs. a logo. That being said, a logo is still fine just make sure you take the time to re-size it and that it identifies with your brand.

4.  Introduce Yourself

Most forums have a thread that allows you to introduce yourself to the other members. Take advantage of this as the more active members will generally take the time to welcome you. Let them know what that your goal is to contribute to the community. Don’t try to sell anything here. It will get you banned.

5.  Observe the Natives

Don’t be “that guy”, the one who jumps in to a conversation simply to get several posts so you can add your signature. See how the other members interact with one another to better understand the community you joined. It will help you figure out who the influential members are and allow you to fit in faster.

6.  Give to get

Don’t just be a lurker. The more involved you are the better the community is as a whole. You get to build relationships all while promoting your business. Win/Win.

When you’re ready to make the leap look for forums that are active or overrun with spam. Of note: Try to avoid one hosted by a competitor.  Even if you decide not to do the whole forum marketing thing, forums are worth considering for market research. You can find a wealth of information ranging from customer satisfaction to areas in the marketplace that need to be filled.

 

 

5 Things Your Local Business Needs to Know about Facebook Graph Search

Facebook search has left a lot to be desired. To be honest, it was just plain awful and at times frustrating to use. All of that changed when Facebook announced the addition of Graph Search. What is Graph Search? According to Facebook it’s a new search feature that allows users to discover people, places, and things on Facebook.

This is great for local business because if you’re a Page or place, you and the content you share can appear in search results based on the information you have shared.

So if you’re a local business who has been active on Facebook with an abundance of content and fans you’re sitting in a good spot right now.  If not, you have some work to do.

Here are five things you need to know about Facebook Graph Search:

1.  Make sure your Place or Page is up to date.

This includes your name, categories, vanity url, and any information you’ve placed in the About section (address, phone number, etc). Facebook uses this information to help users find your business.

2.  Be Engaging

This is a rule that never changes. Facebook has rewarded those pages who have the most engaged fans by showing them more often in the news feed. Nothing has changed here when it comes to search. Results will be ordered based on the strength of a users relationship. Places and pages that are most popular with a persons friends and connections will show first.

3.  Photo Resolution is Larger

Be sure to upload at least a 620×620 pixel resolution profile photo.  Don’t be lazy here by simply uploading your logo. Take the 10 minutes to customize it size. This will be one of the first impressions those searching will have of your business.

4.  Share Photos and Videos

Photos tend to have a good shelf life on Facebook. What you share on your page will be available for photo and video-related searches.

5.  There is no time like the present

Facebook started rolling out the Graph Search on January 15th to a small set of users so you have time to get things together. As with most things, those that do the work will be rewarded.

Are you ready?